# On steroids

> On steroids (Solar on steroids Ltd, Manchester, founded 2024) films UK installers' real jobs and runs them as Facebook and Instagram video ads, with a qualifying quiz, video testimonials and sales data from the installer's own CRM fed back to Facebook. Ad spend from £2,500 / month. Two guarantees: Brad or bail (don't feel like Brad Pitt after shoot day, tell us within 1 working day of filming and we refund the setup fee) and Close or coast (£2,000 to start, then nothing until your first deal, up to your second shoot). UK solar is capped at 60 installers. First step: a free 30-minute strategy call we call the autopsy.

- Company: Solar on steroids Ltd, registered in England and Wales, company number 15845416. Trading as On steroids; based in Manchester, UK.
- Who it is for: UK installers of solar and battery, windows and doors, heat pumps, air conditioning.
- What it does: films installers' real jobs, turns the footage into Facebook and Instagram ads, qualifies enquiries with a quiz funnel, and reports cost per sale from the installer's own CRM.
- What it costs: It's £2,000 + VAT to start. Your ad spend is separate: you pay it to Facebook directly, from your own ad account, so you see every penny. Ben runs through the rest for your trade and your area on the call.
- Live figures (clients, spend, cost per sale) change daily and are published on the results pages, not in this file.
- Coaching for agency owners (a separate service) is £995/hour (+VAT).

## Start here

- [Facebook Ads for UK Home Services](https://onsteroids.com): Facebook ads filmed on your real jobs, a quiz that screens out price-shoppers, and no retainer until your first deal. For UK home services businesses.
- [How It Works | Marketing for Home Services](https://onsteroids.com/services): Five services as one course of treatment: filming, Facebook ads, a qualifying quiz, video reviews and sales data fed back to Facebook.
- [No Retainer Until Your First Deal | Our Guarantees](https://onsteroids.com/guarantees): Two guarantees in every agreement. Don't like your filming day? Tell us within one working day and your setup fee comes back. £2,000 to start, then nothing until your first deal.
- [Contact Us](https://onsteroids.com/contact): Get in touch with On steroids: home services businesses, partners, press, careers and coaching. Our office is at 2 Hardman Boulevard, Manchester.

## Trades

- [Solar Marketing Agency UK](https://onsteroids.com/solar): Solar marketing that sells installs: video ads filmed on your jobs, a quiz that filters tyre-kickers. No retainer until your first deal.
- [Window & Door Marketing Agency](https://onsteroids.com/windows-and-doors): Video ads filmed on your real window and door installs, a quiz that filters price-shoppers, and the cost of every sale, live.
- [Heat Pump Marketing Agency](https://onsteroids.com/heat-pumps): Video ads filmed on your heat pump installs, a quiz built around the Boiler Upgrade Scheme, and the cost of every sale, live.
- [Roofing Marketing Agency UK](https://onsteroids.com/roofing): Video ads filmed on your real roofs, a quiz that filters out the patch-it-for-fifty-quid enquiries, and every sale fed back to Facebook.
- [Air Con Marketing Agency](https://onsteroids.com/air-conditioning): Video ads filmed on your air conditioning installs, a quiz that qualifies every enquiry, and the cost of every sale, live.

## Services

- [Video Production for Home Services](https://onsteroids.com/services/videography): Homeowners can’t tell installers apart, so they pick the cheapest. We shoot your real jobs every quarter and cut each shoot day into around 30 ads. You own all the raw footage.
- [Facebook & Instagram Ads for Home Services](https://onsteroids.com/services/facebook-ads): Cheap leads don’t pay your fitters. Facebook and Instagram ads cut from your own jobs, new every week, run in your own account and judged on cost per sale.
- [Lead Funnels for Home Services](https://onsteroids.com/services/funnels): Stop quoting people who were never going to buy. A short quiz between your ad and your phone, on your own website address; every answer lands in your CRM.
- [Video Reviews & Testimonials for Home Services](https://onsteroids.com/services/reputation): Keen at the quote, gone by the survey? Your customers record a quick review on their phone; we turn them into ads shown to everyone who’s enquired.
- [Facebook Ads Sales Tracking for Home Services (CRM + CAPI)](https://onsteroids.com/services/data): Facebook doesn’t know who bought, so it finds you more tyre-kickers. Every sale in your CRM sent back to Facebook, and your cost per quote and per sale, live.

## Results and proof

- [Home Services Marketing Results, Live from Client CRMs](https://onsteroids.com/results): What our clients have sold from our Facebook ads, read live from their own CRMs every 60 seconds. Sales, quotes and close rates. Never a guess.
- [Our Clients | Home Services Businesses We Work With](https://onsteroids.com/clients): Every home services business we work with today, by trade, and the month each one started with us. Open any name for their client file.
- [Home Services Case Studies & Client Reviews](https://onsteroids.com/case-studies): Every case-study video in one place: home services businesses on our Facebook ads, in their own words. Filter by trade.
- [Live Sales Data | Every Quote & Sale](https://onsteroids.com/results/live): Every quote and sale from our Facebook ads, read live from our clients' own CRMs every 60 seconds. Sort it, search it.
- [Kimble Solar: The story of On steroids, from Chris Sadler](https://onsteroids.com/case-studies/kimble-solar-the-story-of-solar-on-steroids-from-chris-sadler): Making moves in the Solar industry.
- [Head of Marketing at Duracell Energy's thoughts](https://onsteroids.com/case-studies/head-of-marketing-at-duracell-energy): Oliver Millar comments on our event.
- [AJ Renewables: The On steroids community is unbelievable](https://onsteroids.com/case-studies/aj-renewables-the-solar-on-steroids-community-is-unbelievable): Going from strength to strength with AJ Renewables.
- [Preventing admin from becoming the bottleneck](https://onsteroids.com/case-studies/preventing-admin-from-becoming-the-bottleneck): We often break businesses from an operations perspective, InsTool fixes that.
- [Nightingale Electrical: An invaluable day](https://onsteroids.com/case-studies/an-invaluable-day): Barney sold his van to pay for advertising spend - and made it work.
- [Gustav from Solar Sherpa's thoughts on On steroids](https://onsteroids.com/case-studies/gustav-from-solar-sherpa-s-thoughts-on-solar-on-steroids): We compete with Solar Sherpa for installers' budgets. Here's what their founder Gustav says about us anyway.
- [Why Leon (Rygol Electrical) is joining in 2026](https://onsteroids.com/case-studies/a-testimonial-before-he-s-even-signed-up): How does that even work?
- [3rd conversation with Lewis Turner](https://onsteroids.com/case-studies/3rd-conversation-with-lewis-turner): Entrepreneurship can be a lonely world, Lewis shares his feedback on our event.
- [Everyone's Energy: The value is exceptional](https://onsteroids.com/case-studies/the-value-is-exceptional): Harry gives his roundup on behalf of the Everyone's Energy team.
- [JDM Earth: The leads are so good that we need to change our process](https://onsteroids.com/case-studies/the-leads-are-so-good-that-we-need-to-change-our-process): David, JDM Earth, sees huge opportunities to improve their sales process.
- [Completely different to a lot of the other agencies](https://onsteroids.com/case-studies/completely-different-to-a-lot-of-the-other-agencies): Renergy's thoughts on On steroids 2025
- ["I don't think there has ever been that many high calibre installers in one place"](https://onsteroids.com/case-studies/i-dont-think-there-has-ever-been-that-many-high-calibre-installers-in-one-place): Conor Quinn gives his feedback on On steroids 2025.
- [Three Counties: Improving process, mindset & customer journey](https://onsteroids.com/case-studies/improving-process-mindset-customer-journey): Process and mindset are what turn early leads into consistent installs
- [Arc Technical: So many leads, admin became our bottleneck](https://onsteroids.com/case-studies/so-many-leads-admin-became-our-bottleneck): Lead volume isn’t the limiter — admin capacity is
- [Duracell Energy's feedback on On steroids 2025](https://onsteroids.com/case-studies/duracell-energy-s-feedback-on-our-event): Dan The Battery Man gives us the run down.
- [Rudge Energy: Acquiring a solar company & scaling it up](https://onsteroids.com/case-studies/acquiring-a-solar-company-scaling-it-up): Simon's target for 2026: a consistent 8 installs / month. Here's how we're getting there.
- [Everyone's Energy: Cost per lead roughly halved, to £29.61 over 30 days (Jan 2026) (as the client states it)](https://onsteroids.com/case-studies/everyones-energy-from-solar-together-to-scaling-private-work): From thousands of group-buying installations to generating their own private work.
- [Eco Renewables: ~260 leads in first month (as the client states it)](https://onsteroids.com/case-studies/eco-renewables-group-in-house-meta-ads-turns-to-a-specialist): Just because you're generating cheap leads, doesn't mean you're marketing effectively.
- [Solarfix NI: By the morning of day one, any nerves were gone](https://onsteroids.com/case-studies/solarfix-northern-ireland-by-the-morning-of-day-one-any-nerves-were-gone): The largest Solar installer in Northern Ireland commends our process.
- [Biotech Renewables: From subcontracting for national providers to generating their own work](https://onsteroids.com/case-studies/biotech-renewables-from-subcontracting-for-national-providers-to-generating-their-own-work): Many top-notch installers are deciding to take more of the pie for themselves and becoming empowered with their own advertising.
- [All Solar Works: Juggling act finally finds consistency](https://onsteroids.com/case-studies/all-solar-works-juggling-act-finally-finds-consistency): From balancing videographers, agencies, editors and trying to ideate ideas himself, to everything handled for him.
- [Quantum Electrical: Accountability in a box](https://onsteroids.com/case-studies/quantum-electrical-and-solar-accountability-in-a-box): Mason didn't let getting burnt by a previous provider stop him from winning.
- [Activ8 Energies: A 400% improvement on their old agency in the trial, cost per lead down 79% (as the client states it)](https://onsteroids.com/case-studies/activ8-solar-energies-5x-in-2-weeks): We took a huge bet on the biggest and most expensive Solar installer in Ireland. They said we had to beat their existing agency by 3x during a trial in order to keep running their campaigns. We beat them by 400%.
- [TJS Solar: £71,000 completed revenue (as the client states it)](https://onsteroids.com/case-studies/tjs-solar-commending-our-process-from-end-to-end): Tony praises the intent and rapport of the leads we generate.
- [A videographer's view on why our service works](https://onsteroids.com/case-studies/a-videographers-view-on-why-our-service-works): Strong structure makes filming effortless
- [Infinite Energy: Finally finding a marketing partner on the same wavelength](https://onsteroids.com/case-studies/infinite-energy-the-right-leads-finally-feel-obvious): A case study we recorded early on to our 2 year strong (& running!) relationship with Infinite Energy.
- [AJ Renewables: Over £4.4M in sales from our ads (as the client states it)](https://onsteroids.com/case-studies/aj-renewables-over-4-4m-in-sales-from-our-ads): We've consistently scaled AJ Renewables' advertising spend while maintaining a highly profitable CPA. Excuse the tux - we were off to see AJ win the "Brand Marketing & Social Media Award" from The Courier right after.
- [Arc Technical: We broke Arc's operations](https://onsteroids.com/case-studies/arc-technical-we-broke-arcs-operations): A problem we run into all too often with smaller installers, their demand problem quickly becomes a supply issue.
- [Kimble Solar: £2,400,000+ in sales · average order £18,000+ (as the client states it)](https://onsteroids.com/case-studies/kimble-solar-from-finger-pointing-to-reliability): One point of contact, countless hours & headaches spared AND with more profit to show for it.
- [Quantum Electrical: We've never seen anything like it](https://onsteroids.com/case-studies/quantum-electrical-and-solar-when-early-numbers-dont-need-explaining): Mason praises our approach and efforts with a testimonial early on into his campaign.
- [Current Renewables: £200,000+ of orders in the first month, with surveyor Steve (as the client states it)](https://onsteroids.com/case-studies/current-renewables-on-the-impact-of-meta-ads-on-google-ad-campaigns): We launched FB Ads and suddenly results from Google skyrocketed, coincidence? Frazer describes how investing in a third party marketing agency can be nerve-racking, but that we are the first "serious" agency that he has found.
- [Infinity Energy Services: You get to benefit from the insights of 40+ solar companies](https://onsteroids.com/case-studies/infinity-energy-services-david-lewis-you-get-to-benefit-from-the-insights-of-40-solar-companies): High-quality video plus shared data advantage
- [Current Renewables: Just over 2 leads per day (as the client states it)](https://onsteroids.com/case-studies/current-renewables-early-traction-with-full-visibility): Summed up by steady daily leads with clear communication.
- [Little Green Energy: £200,000+ concluded sales (as the client states it)](https://onsteroids.com/case-studies/little-green-small-spend-serious-leverage): The most aggressive ROI we've ever generated from Meta Ads
- [LET Electrical: Every lead closed that week. Average order up from £8,500 to over £14,000.](https://onsteroids.com/case-studies/let-electrical-renewables-when-conversion-becomes-the-advantage): High conversion first, scale second

## Comparisons

- [Facebook Ads vs Checkatrade, Google Ads & Lead Companies](https://onsteroids.com/compare): Facebook ads against Checkatrade, Rated People, MyBuilder, Google Ads and bought leads for home services businesses: how each platform works, what it costs, and where it wins.
- [Facebook Ads vs Buying Solar Leads (2026)](https://onsteroids.com/compare/facebook-ads-vs-buying-leads): What UK lead companies publish about their prices and exclusivity, against your own Facebook ads, costed per installed job.
- [Facebook Ads Agency vs In-House Marketer for Home Services](https://onsteroids.com/compare/facebook-ads-agency-vs-in-house): Running Facebook ads with your own marketer against a team that only runs them for home services businesses. What each really costs, and where in-house wins.
- [Facebook Ads Specialist vs General Marketing Agency (Home Services)](https://onsteroids.com/compare/facebook-ads-specialist-vs-general-agency): A general agency running your Facebook ads against a specialist that only does home services. What changes in the videos, the funnel and the reporting.
- [Running Facebook Ads Yourself vs an Agency (Home Services)](https://onsteroids.com/compare/running-facebook-ads-yourself): Boosting posts and running your own Facebook ads against a team that does nothing else. Time, cost and what you can track.
- [Facebook Ads vs Checkatrade for Home Services (2026)](https://onsteroids.com/compare/facebook-ads-vs-checkatrade): Checkatrade's plans, contract and vetting, set against running your own Facebook ads. What each costs per install, and when a listing still makes sense.
- [Facebook Ads vs Rated People for Home Services (2026)](https://onsteroids.com/compare/facebook-ads-vs-rated-people): How Rated People's pay-per-lead model works, how many trades can buy each job, and how it compares with your own Facebook ads, costed per install.
- [Facebook Ads vs MyBuilder for Home Services (2026)](https://onsteroids.com/compare/facebook-ads-vs-mybuilder): How MyBuilder's shortlist fees work and what businesses pay, against your own Facebook ads and a quiz that qualifies every enquiry.
- [Facebook Ads vs Google Ads for Home Improvement (2026)](https://onsteroids.com/compare/facebook-ads-vs-google-ads): Search ads against Facebook video for home improvement businesses: how each works, what each costs, Local Services Ads, and how the two work together.

## Buying leads

- [How Much Do Home Service Leads Cost? Cost Per Install](https://onsteroids.com/leads/cost): What solar, window, heat pump and other home improvement leads cost, the pricing models compared, and a calculator for what one install really costs you once leads go cold.
- [Buying Solar Leads? What They Really Cost Per Install](https://onsteroids.com/solar/leads): Shared solar leads sold to three or four installers. Here's what bought leads really cost per install, and the alternative.
- [Buying Double Glazing Leads? What They Cost Per Install](https://onsteroids.com/windows-and-doors/leads): Window and door leads are sold to several installers at once. Here's what each really costs per install, and the alternative.
- [Buying Heat Pump Leads? What They Really Cost Per Install](https://onsteroids.com/heat-pumps/leads): Heat pump leads, grant-hunters included. Here's what bought leads really cost per install, and the alternative.
- [Buying Roofing Leads? What They Really Cost Per Roof](https://onsteroids.com/roofing/leads): Roofing leads are sold to several roofers at once. Here's what each really costs per roof, and the alternative.
- [Buying Air Con Leads? What They Really Cost Per Install](https://onsteroids.com/air-conditioning/leads): Air conditioning leads, shared and seasonal. Here's what each really costs per install, and the alternative.

## Tools

- [Close Rate Checker | How Do You Compare?](https://onsteroids.com/tools/close-rate-checker): Put in your quotes and sales. See your close rate against the live average across our clients' CRMs, and what closing at the average would be worth.
- [Home Services Profit Calculator | Margin & Break-Even](https://onsteroids.com/tools/solar-installer-profit-calculator): Put in your totals from your accounts and see what each job really costs, where every pound goes, and your profit after tax. Free, in your browser.

## Answers and definitions

- [Home Services Marketing FAQ | Agency Waffle, Translated](https://onsteroids.com/lab-notes/faq): Every question home services businesses ask us, answered straight, and every marketing term in plain English: CPL, CPA, ROAS, CAPI, close rate and more.
- [Marketing Guides for Home Services Businesses](https://onsteroids.com/articles): Guides for home services businesses on getting leads, Facebook ads, deadlines like ECO4 and 0% VAT, and what everything really costs.
- [Marketing Training Videos for Home Services](https://onsteroids.com/videos): Long-form training videos for home services businesses: Facebook ads, filming, follow-up, selling and running the business. Free to watch.

## Free samples

- [The Lab Report | Weekly Ad Notes for Home Services](https://onsteroids.com/lab-notes/free/lab-report): A short weekly email on what's working in home services ads, from the numbers we see across every client. Sign up with your email; see a specimen issue on this page.
- [Territory Report | Is Your Area Open?](https://onsteroids.com/lab-notes/free/territory-report): Whether your patch is open, trade by trade, and what local demand looks like. Built from public data. No client numbers.
- [ECO4 Deadline Kit for Installers](https://onsteroids.com/lab-notes/free/eco4-kit): ECO4 ends 31 December 2026. The customer email, three private-paying ad angles, and a calendar to the end date.
- [0% VAT Deadline Kit for Installers](https://onsteroids.com/lab-notes/free/vat-kit): VAT on energy-saving materials goes to 5% on 1 April 2027. The quote clause, the customer email, three deadline ad angles.
- [Cost of Your Leads Audit for Home Services](https://onsteroids.com/lab-notes/free/leads-audit): What your leads really cost per installed job, set out in writing, against our live figures. A person writes yours. Book the call to get it.
- [Ad Teardown for Home Services](https://onsteroids.com/lab-notes/free/ad-teardown): A person on our ad team picks your Facebook ads apart: hook, offer, proof, and where they leak. Book the call. We write yours.
- [Quote Template and Follow-up Scripts](https://onsteroids.com/lab-notes/free/quote-pack): The quote layout and the day-one, day-three and day-ten follow-up scripts our best-closing clients use. Unlock on this page.
- [3 Ads We'd Run for You | Home Services Ad Concepts](https://onsteroids.com/lab-notes/free/3-ads): Three ad concepts we would run for your trade and area: the walkthrough, the explainer, the three hesitations. Unlock on this page, then book the autopsy.

## Brand

- [Brand guidelines (Markdown)](https://onsteroids.com/brand-kit/guidelines.md): The On steroids brand guidelines in full: name, logo, colours, type, pills and tablets, photography, motion, voice and copy rules.
- [Brand guidelines (JSON)](https://onsteroids.com/brand-kit/guidelines.json): The same guidelines as tokens and rules: colours with hex and roles, fonts, trade shapes, voice and name rules, versioned and dated.

## Company

- [Our Story | Inside the Lab](https://onsteroids.com/the-lab): How two school friends spotted nobody was advertising solar properly, nearly went broke covering clients’ ad spend, and built the lab installers use.
- [Our Team | Your doctors, the people helping you scale](https://onsteroids.com/team): The people who film, edit, run the ads and answer the phone for our clients. Meet the team at On steroids.
- [Careers at On steroids | Jobs in Manchester](https://onsteroids.com/careers): Jobs at On steroids: creative strategy, paid media, client success and recruitment in Manchester, plus freelance videographers across the UK (£350 / day) and remote video editors.
- [Agency Coaching](https://onsteroids.com/coaching): Coaching for marketing agency owners: 1-2-1 with the founders of On steroids, plus sessions for your team with ours. £995/hour (+VAT).
- [Press Kit](https://onsteroids.com/press): The On steroids press kit: who we are in a paragraph, logos, founder details and how to reach us for comment.

## Optional

- [Full text: every answer and definition](https://onsteroids.com/llms-full.txt): The FAQ, the glossary and each trade, service and comparison page's questions, answered in full.
- [How we got so far ahead and what we're doing to stay there](https://onsteroids.com/videos/charlottes-creative-masterclass): A talk from Charlotte on how On steroids got ahead with solar ad creative and what we are doing to stay ahead, for installers running Meta ads.
- [Why “free” ruins solar lead quality](https://onsteroids.com/videos/why-free-ruins-solar-lead-quality): Avoid the word free in single-image solar ads. It attracts people who expect free solar or a free EV charger and fills your pipeline with poor leads. Frame value clearly instead: a complimentary survey, 10% off installations for surveys booked in January, or bonus panels. Run offer ads after rapport-building content, not to cold audiences.
- [What we’ve actually been doing to generate solar demand](https://onsteroids.com/videos/what-weve-actually-been-doing-to-generate-solar-demand): We help installers scale demand by de-commoditising them: case study websites, unscripted customer video reviews, owner-fronted video ads, quiz funnels instead of native lead forms, a CRM and automated nurturing. Infinite Energy reached an eight-times return on ad spend, with £52k revenue from £6.5k of ad spend. (Our current terms: It's £2,000 + VAT to start. Your ad spend is separate: you pay it to Facebook directly, from your own ad account, so you see every penny. Ben runs through the rest for your trade and your area on the call.)
- [How small funnel changes are cutting solar lead costs in half](https://onsteroids.com/videos/how-small-funnel-changes-are-cutting-solar-lead-costs-in-half): Small funnel tests stack up. Changing one funnel image improved one campaign's performance by 56%, and moving the words "for free" to the end of a headline gave roughly a 33% increase. For the biggest installer in Ireland, we cut cost per lead by 80% within three weeks.
- [What actually happens on a On steroids discovery call](https://onsteroids.com/videos/what-actually-happens-on-a-solar-on-steroids-discovery-call): The discovery call is a decision call, not a sales pitch. It lasts about 30 minutes: we check you are a fit, show how we get results, give the price and ask if you want to go ahead. If not, you take time to compare agencies and we book another call. It suits businesses doing at least eight installs a month.
- [Why low production solar ads are outperforming everything else](https://onsteroids.com/videos/why-low-production-solar-ads-are-outperforming-everything-else): Ultra high production and ultra low production ads both work. The awkward middle, an iPhone made to look polished, does not. Selfie-style ads gave one client a £25 average cost per lead over two months. You can start yourself: record a walkthrough on your phone and put £2,000 of ad spend behind it for a month. (Our current terms: It's £2,000 + VAT to start. Your ad spend is separate: you pay it to Facebook directly, from your own ad account, so you see every penny. Ben runs through the rest for your trade and your area on the call.)
- [How to choose which solar and battery products to sell](https://onsteroids.com/videos/how-to-choose-which-solar-and-battery-products-to-sell): Installers who sell well sit in one of three camps: hype chaser, fully bespoke with no affiliations, or product specialist. Those who sit in none of them struggle to convert. The product matters less than clarity. Know which camp you are in, focus on it and double down.
- [Why speed decides whether Meta solar leads close or disappear](https://onsteroids.com/videos/why-speed-decides-whether-meta-solar-leads-close-or-disappear): Meta leads are won or lost on speed. A five-week organic sales process loses Meta leads, who can go with a competitor within two days. One client closed 14 deals and £160,000 in just over two weeks yet still lost £109,000 to rivals. Survey within a week, quote the same day and follow up within a day.
- [Why you do not need to be entertaining for solar ads to work](https://onsteroids.com/videos/why-you-do-not-need-to-be-entertaining-for-solar-ads-to-work): You do not need costumes or skits for solar ads to work. Calm, technical, educational ads perform more consistently than skit-style ads, which suit organic social better than paid. We build each shoot around your three strongest USPs and prompt you to speak naturally rather than scripting you word for word.
- [Why solar installers get better on camera over time](https://onsteroids.com/videos/why-solar-installers-get-better-on-camera-over-time): Confidence on camera comes from repetition, not talent. Clients we film every three months, many on their third or fourth shoot, become noticeably more natural each time. Talk to one person as if walking them round the install, and get the reps in, even by recording yourself.
- [On steroids 2025 mastermind event](https://onsteroids.com/videos/why-authenticity-outperforms-scripts-in-solar-ads): The On steroids 2025 mastermind is a working day for solar and storage businesses, with guest speakers, distributors and insight from 35 installers, some spending £1.2k a day on ads. General admission is £595 per ticket. On steroids clients attend free of charge.
- [Why authenticity beats scripts in solar ads](https://onsteroids.com/videos/why-authenticity-beats-scripts-in-solar-ads): Current Renewables generated over £200,000 in just over a month from £5,000 of ad spend, roughly 40 times. Scripts make an ad feel like an ad. Prompt the installer to talk naturally while walking someone round the install, strip back the editing, speak to one person and say it the way you normally would. (Our current terms: It's £2,000 + VAT to start. Your ad spend is separate: you pay it to Facebook directly, from your own ad account, so you see every penny. Ben runs through the rest for your trade and your area on the call.)
- [The four ad types that actually work for solar](https://onsteroids.com/videos/the-four-ad-types-that-actually-work-for-solar): Every high-performing solar ad hits at least one of four quadrants: education and expertise, engagement, offer with a hard call to action, or social proof. Education usually generates the best quality leads. Offers are strong at the front end, social proof in retargeting. The strongest ads combine more than one.
- [Breaking down a high performing solar ad, frame by frame](https://onsteroids.com/videos/breaking-down-a-high-performing-solar-ad-frame-by-frame): One Kimble Solar ad booked out two surveyors for a month, with an average deal value over £15,000. It works by leading with an authority frame, varying shots in the first 10 seconds, explaining technical detail in plain terms, using a very specific call to action and ending on a hold page.
- [Why solar installers need to niche down to win](https://onsteroids.com/videos/why-solar-installers-need-to-niche-down-to-win): Installers who go all in on solar tend to beat those who keep taking low-value electrical work, because their reviews, awards and imagery then all speak to solar. Demand makes the jump easier. The sweet spot for working with us is about eight installs a month, which Meta ads can take to 16.
- [How we avoid failed solar video shoots](https://onsteroids.com/videos/how-we-avoid-failed-solar-video-shoots): Out of around 70 solar video shoots, only one left us not fully satisfied. The reasons: we only sign people who will be good on camera, write a minute-by-minute shoot brief, give a pre-shoot checklist, have you watch top ads without copying them, and use videographers with over 10 years' experience.
- [Why most Meta ad accounts collapse over time](https://onsteroids.com/videos/why-most-meta-ad-accounts-collapse-over-time): Ad accounts collapse when one creative carries too much weight and then fades. Build for robustness with volume and variety. Three accounts we reviewed had 37, 22 and 43 live ads, and in one only eight of 51 launched ads failed. Keep testing new creatives so no single ad can sink the campaign.
- [What it’s actually like working with us (start to finish)](https://onsteroids.com/videos/what-its-actually-like-working-with-us-start-to-finish): Working with us runs from a 30 minute discovery call to a proposal, WhatsApp group, onboarding call, shoot brief and filming day, then a first ad for style review before launch. We check in every Monday and Friday and hold a monthly review. Your setup tasks take about an hour to an hour and a half.
- [Why our clients stay (and why we barely lose any)](https://onsteroids.com/videos/why-our-clients-stay-and-why-we-barely-lose-any): Retention comes from a WhatsApp chat for every client, Monday and Friday check-ins, a simple dashboard, a monthly call and running shoots and ads end to end, so there is nowhere for us to hide.
- [We’re hiring videographer / director hybrids (UK-wide)](https://onsteroids.com/videos/were-hiring-videographer-director-hybrids-uk-wide): We are hiring regional videographer and director hybrids across the UK to film and direct shoots with solar installers for our Facebook and Instagram ads. The role is remote outside shoot days, and our team handles all post-production. Apply through the form and we reply within 48 hours at most.
- [Why educational solar ads brought JDM Earth £15k average deals](https://onsteroids.com/videos/why-educational-solar-ads-drive-15k-average-deals): Educational explainer ads help bring in bigger deals. JDM Earth's average deal value from Facebook paid ads alone is around £15,000. Education reaches the large part of the market still considering and nurtures leads towards a sale later. Filming in landscape gives editors room to reframe for vertical.
- [Why this solar ad worked immediately after launch](https://onsteroids.com/videos/why-this-solar-ad-worked-immediately-after-launch): Ads can work from launch when the shoot is prepared properly. One installer got eight leads on day one. The ad named the presenter, company and exact location, used conversational delivery and went into technical depth, and one shoot day covered up to nine sites to produce a large volume of footage.
- [What I actually do on solar video shoot days](https://onsteroids.com/videos/what-i-actually-do-on-solar-video-shoot-days): On shoot day a videographer with over 10 years' experience captures the footage while our director prompts you to say what will perform, using topics and USPs from the shoot brief rather than a full script. It works best when the person on camera knows the subject well, so we assess that before signing.
- [Why this local solar ad converts so well](https://onsteroids.com/videos/why-this-local-solar-ad-converts-so-well): Arc Technical, a father-and-son business, averages about £28 per lead with a local, family-owned, advice-led angle. The ad leans on referrals, shows workmanship details such as all-black rails and safe panel lifting, and ends with a call to action aimed at one customer type. Those leads want advice, not the cheapest price.
- [What actually happens on a solar video shoot day](https://onsteroids.com/videos/what-actually-happens-on-a-solar-video-shoot-day): A real shoot day with Activ8 Energies in Ireland shows why the ads work: gimbal and drone footage, constantly changing angles, technical detail kept in, B-roll shot to match what is said, highlights added in editing, then a call to action followed by a hold screen and logo animation.
- [How to stand out with video ads (even if you do it yourself)](https://onsteroids.com/videos/how-to-stand-out-with-video-ads-even-if-you-do-it-yourself): You can start with your own phone. Use a modern phone shooting 4K and a cheap wireless microphone, since audio matters more than video quality. Have someone follow you round an install while you explain it conversationally. Post a few videos organically first, then put budget behind the best performer.
- [Why we covered client ad spend and nearly broke ourselves](https://onsteroids.com/videos/why-we-covered-client-ad-spend-and-nearly-broke-ourselves): For three to four months we covered clients' ad spend and were paid on lead progression. We signed six clients with an 87.5% close rate, then hit cash flow pressure, forecasting over £18,000 a month of client advertising. It forced us to learn fast and is a big reason we deliver results today. (Our current terms: It's £2,000 + VAT to start. Your ad spend is separate: you pay it to Facebook directly, from your own ad account, so you see every penny. Ben runs through the rest for your trade and your area on the call.)
- [Why attribution massively underreports Meta ads impact](https://onsteroids.com/videos/why-attribution-massively-underreports-meta-ads-impact): Attribution understates what ads deliver. For Kimble Solar, about £180,000 of revenue was directly attributed to the ads, while a further £221,000 cited social media as a reason for enquiring or buying. We were reporting only around 45% of influenced revenue. Education-led video ads nurture prospects over time.
- [Why I’m not allowed in our clients’ ad accounts](https://onsteroids.com/videos/why-im-not-allowed-in-our-clients-ad-accounts): Reactive, emotional decisions hurt ad performance. Moving all the budget onto any ad hitting £8 a lead is like trading with no stop-loss. Every creative should move into a scaling campaign on the same criteria, following a disciplined testing and scaling framework, so someone who follows that process runs the accounts.
- [Why creative testing decides long-term Meta ads success](https://onsteroids.com/videos/why-creative-testing-decides-long-term-meta-ads-success): Creative testing decides long-term Meta results. Record around 100 ads, for example ten hooks and ten content sections combined in different ways, so when a winner emerges you already have similar variants ready. One ad is not a strategy. Let data, not emotion, show what works.
- [Why video-first marketing doesn’t kill differentiation](https://onsteroids.com/videos/why-video-first-marketing-doesnt-kill-differentiation): Video does not make ads look the same. Differentiation comes from your business model, USPs and personality, and video gives more room to show them than an image does. We will work with three or four installers in overlapping areas, out of around 500 in a typical service area.
- [Why we haven’t lost a client in almost two years](https://onsteroids.com/videos/why-we-havent-lost-a-client-in-almost-two-years): We have not lost a client in almost two years because we only sign people we can get results for, own our mistakes, use monthly contracts with 30 days' notice, and put more resource into struggling campaigns. When we moved six or seven clients to a new pricing structure, every one stayed.
- [Why we charge a setup fee for Meta ads](https://onsteroids.com/videos/why-we-charge-a-setup-fee-for-meta-ads): The setup fee pays for the foundations: a video shoot, a bespoke mobile-first funnel instead of Meta lead forms, post-production that turns one shoot into 50 to 300 ads, and time understanding your sales process. You also get learnings from over 20 clients spending well into six figures a month. (Our current terms: It's £2,000 + VAT to start. Your ad spend is separate: you pay it to Facebook directly, from your own ad account, so you see every penny. Ben runs through the rest for your trade and your area on the call.)
- [Why cost per lead is a misleading metric in solar](https://onsteroids.com/videos/why-cost-per-lead-is-a-misleading-metric-in-solar): Focus on cost per acquisition per channel, not cost per lead. A £100 lead that closes 50% costs £200 per sale, which is excellent on a £10,000 deal. A £2 lead that closes one in a thousand costs £2,000 per sale, ten times worse. Very cheap leads usually come from unrealistic offers or no qualification.
- [Why multi-channel marketing outperforms single-channel ads](https://onsteroids.com/videos/why-multi-channel-marketing-outperforms-single-channel-ads): Meta ads can stand alone, but our best clients run several channels because each amplifies the others. Meta retargeting recovers the 95 of every 100 Google clickers who do not convert at a 5% rate, and video builds awareness that turns into direct calls and leaflet responses.
- [Why speed to lead changes solar sales performance](https://onsteroids.com/videos/why-speed-to-lead-changes-solar-sales-performance): Speed to first call and the number of call attempts separate the best performers. Some clients speak to up to 89% of leads and close almost 20%. Call quickly, ideally with someone dedicated, and try up to six times over the first two days, then once a day for the rest of the week.
- [Why dynamic headlines change funnel conversion rates](https://onsteroids.com/videos/why-dynamic-headlines-change-funnel-conversion-rates): Dynamic headlines match the landing page headline to the ad that was clicked, so a battery-only ad leads to a battery quote headline. Our static headline converts at around 7 to 8% on average. We are testing dynamic headlines across clients, and results so far are varied but promising.
- [Why always booking a follow-up improves solar close rates](https://onsteroids.com/videos/why-always-booking-a-follow-up-improves-solar-close-rates): Always book a defined follow-up before a prospect leaves. It prevents stalling, shows professionalism, reduces uncertainty, shortens the sales cycle and shows who is serious. Some installers close close to 20% of leads. Fundamentals such as reputation and quality of work still matter most.
- [How leveraging bigger brands improves ad engagement](https://onsteroids.com/videos/how-leveraging-bigger-brands-improves-ad-engagement): Putting a recognised logo in your ads, such as Duracell Energy if you install that hardware, likely lifts engagement because you borrow its trust and familiarity. We do not yet have clean data to prove it. The same goes for accreditations, awards and trusted trader schemes.
- [Why our Meta ads campaigns perform before they even optimise](https://onsteroids.com/videos/why-our-meta-ads-campaigns-perform-before-they-even-optimise): Campaigns perform fast because the work happens on shoot day. One shoot gives 400GB to 1TB of footage, over a hundred clips, 20 to 50 ad campaigns and up to 500 creatives, on budgets from £2,000 to £50,000 / month. That depth lets campaigns run three to six months or longer without new assets.
- [Should you call solar leads in the evening?](https://onsteroids.com/videos/should-you-call-solar-leads-in-the-evening): If you act incredibly fast, you can call a lead even outside working hours, though it is a personal judgement. Speed is behind the highest call pickup and survey booking rates among our clients. If you are unsure, send an automated WhatsApp and call if they have opened it.
- [Why great service is the real driver of solar reviews](https://onsteroids.com/videos/why-great-service-is-the-real-driver-of-solar-reviews): Good service is not enough to earn five-star reviews. You need exemplary service that goes above and beyond, such as protecting floors and taking rubbish away. Strong reviews compound trust, while weak ones effectively raise your cost per acquisition.
- [Why following up more often isn’t being annoying](https://onsteroids.com/videos/why-following-up-more-often-isnt-being-annoying): Following up repeatedly is not pestering, as long as every message has warmth and a genuine reason to get in touch. In the example shown, the prospect replied after the fourth follow-up. If one-to-one feels uncomfortable, ads and organic content keep you top of mind too.
- [How conditional logic improves solar lead quality](https://onsteroids.com/videos/how-conditional-logic-improves-solar-lead-quality): Conditional logic changes each visitor's route through your form based on their answers, so a 15-question form can show only six to nine. It mirrors a good sales conversation by probing deeper on what someone has said, and collects the right information from each lead.
- [Why local solar installers win by being relatable](https://onsteroids.com/videos/why-local-solar-installers-win-by-being-relatable): People work with people. As a local installer you can be the face of your business in ads and throughout the customer journey, which energy companies cannot do authentically. That gives you an edge without cutting your margins to compete on price.
- [UTM parameters explained for solar installers](https://onsteroids.com/videos/utm-parameters-explained-for-solar-installers): UTM parameters tag each link with its source, medium and campaign, so you can see where your leads come from and which ones turn into sales. Paired with a good CRM, they show which source actually closes, not just which is cheapest, so you know where to spend.
- [Why Meta ads should nurture solar leads, not just generate them](https://onsteroids.com/videos/why-meta-ads-should-nurture-solar-leads-not-just-generate-them): Meta ads are not just lead generation, especially in commercial solar. Prospects who are not ready yet keep seeing you on camera, with case studies and results, so nurturing happens one-to-many. Judging ads on cost per lead alone misses the effect on close rate and pipeline.
- [The funnel question that filters serious solar buyers](https://onsteroids.com/videos/the-funnel-question-that-filters-serious-solar-buyers): Add a field that asks 'Anything else to tell us?' to your funnel. When a lead fills it in, they are showing strong buying intent, so call them straight away. You may see some drop-off and a higher cost per lead, but your cost per acquisition should fall.
- [The solar growth document we’ve spent 50+ hours building](https://onsteroids.com/videos/the-solar-growth-document-weve-spent-50-hours-building): The document explains how to generate demand, leads and closed deals for a residential or commercial solar business. It covers ads, conversion, websites, nurture, sales, automation and trust, built from real tests, changes and data points. Enter your email via the link to receive it.
- [How to use animations without hurting solar website conversions](https://onsteroids.com/videos/how-to-use-animations-without-hurting-solar-website-conversions): Animate sparingly. Heavy animation slows the page, distracts visitors, can cause accessibility issues and pulls attention from your calls to action. Animate the main button, add subtle hover effects, and only draw the eye to something when you deliberately want it noticed.
- [Why organic content still matters for solar installers](https://onsteroids.com/videos/why-organic-content-still-matters-for-solar-installers): Organic content supports your paid campaigns. Each post is free content about your business, earlier posts keep working, and recordings from installs become assets you can send in sales conversations. Newer installers should put paid ads first. Even one post a week makes a difference.
- [Where to send Meta ads if you want higher-quality solar leads](https://onsteroids.com/videos/where-to-send-meta-ads-if-you-want-higher-quality-solar-leads): Send Meta traffic to a mobile-first funnel, not a website built for desktop. In the funnels shown, mobile traffic ran from 79% to 90%, so desktop barely matters. The ads and the funnel must also match, or buying intent will not come through.
- [Why systems have to come before scaling solar leads](https://onsteroids.com/videos/why-systems-have-to-come-before-scaling-solar-leads): Put systems in place before you scale. Without a CRM or sales pipeline you will not know who to follow up with or where each lead is in the process, so a surge of leads overwhelms you. We usually refuse to launch campaigns for installers with nothing in place behind them.
- [Why solar ROI should be shown before the quote](https://onsteroids.com/videos/why-solar-roi-should-be-shown-before-the-quote): Show return on investment early, not only in the quote. Solar forecasts are accurate enough to chart, and interactive savings charts help people visualise many numbers at once. Visitors even tap and hold to watch the 25-year return unfold. Showing savings sooner should help you send more quotes and book more surveys.
- [How i’d start solar marketing from scratch in 2025](https://onsteroids.com/videos/how-id-start-solar-marketing-from-scratch-in-2025): Build in order: a Google Business Profile, reviews (video reviews if you are new), a website that shows your real work with working forms, then a CRM. Next run video and image ads into a mobile funnel, follow up fast and nurture leads. Done in about six weeks, this puts you ahead of most of the market digitally.
- [Time in the market beats timing the market for solar](https://onsteroids.com/videos/time-in-the-market-beats-timing-the-market-for-solar): If grants bring a flood of new installers, advertising costs will rise sharply. Acquiring and nurturing leads now, while costs are lower, puts you ahead. It carries risk, as the change may not happen, but your systems and ad accounts need to be ready either way. Two leads thought dead closed for about £20,000.
- [Why location pages work so well for solar installers](https://onsteroids.com/videos/why-location-pages-work-so-well-for-solar-installers): Create a page for each town or county you serve, built around a real case study from that area. Linked to your case studies and the rest of your site, these pages can rank for high-intent local searches. In the example shown, the installer ranked first on Google for a county search.
- [You don’t need much traffic to make solar websites profitable](https://onsteroids.com/videos/you-dont-need-much-traffic-to-make-solar-websites-profitable): You need far less traffic than you think. Over Christmas, with ads off and the team away, a client website with very few visitors generated quotes worth £30,000, including two survey requests. The drivers were a trust-focused site with case studies and an instant quote tool.
- [Why we changed the first question in our solar funnels](https://onsteroids.com/videos/why-we-changed-the-first-question-in-our-solar-funnels): Changing the first funnel question from 'What are you looking for?' to 'Do you own your home?' doubled conversion and halved cost per lead, because everyone knows the answer. The test reached 100% statistical significance across clients. Next up is a long-form page tested against the stripped-back form.
- [UK solar demand Is about to spike (this changes everything)](https://onsteroids.com/videos/uk-solar-demand-is-about-to-spike-this-changes-everything): The government is backing residential solar, with full grants for poorer households and affordable finance for wealthier ones. Installers who build a lead backlog, an email list and an organised CRM now are best placed to capture the demand. Work with someone who already understands the solar market.
- [How to stop blocking your solar leads from converting](https://onsteroids.com/videos/how-to-stop-blocking-your-solar-leads-from-converting): No single enquiry method is best. A web form suits an older, earlier-stage buyer, a multi-step form suits mobile ad traffic, and a quote tool suits a high-intent desktop buyer. Offer them all in the right places, with a tappable phone number on mobile, and match the mechanism to the context.
- [What actually converts above the fold for residential solar](https://onsteroids.com/videos/what-actually-converts-above-the-fold-for-residential-solar): Many visitors never scroll, so the top of the page must do the work. Use a clear headline that matches your ad, four benefit callouts, hardware logos, one primary and one secondary call to action, and review proof. Show a real team photo rather than a generic panel image.
- [A tour of the biggest residential solar website we’ve ever built](https://onsteroids.com/videos/a-tour-of-the-biggest-residential-solar-website-weve-ever-built): A solar website should scale with the business. Case studies are the statement piece, and everything connects: authors, team members, projects and locations. A content system lets the client add pages and change calls to action without coding or service fees.
- [How we hire using the same funnel we use for lead generation](https://onsteroids.com/videos/how-we-hire-using-the-same-funnel-we-use-for-lead-generation): We ran hiring through the same funnel tool we use for leads, instead of a long Google Form. It brought 57 applications at a 17 to 23% completion rate, for under £1 each. A video intro, the applicant's name used through the form and a pipeline view make it personal, and it suits installers recruiting too.
- [Meet solar buyers where they already spend time online](https://onsteroids.com/videos/meet-solar-buyers-where-they-already-spend-time-online): Go where your buyers already are. Our hiring test drew better applicants from Twitter than from LinkedIn. For solar, Facebook and Instagram work for residential and commercial, because decision-makers scroll at weekends. A multi-step quiz filters out the wrong enquiries at a fraction of LinkedIn's cost.
- [The one-star review strategy that builds instant trust](https://onsteroids.com/videos/the-one-star-review-strategy-that-builds-instant-trust): If you already have at least 50 Google reviews and an average of 4.8 stars or higher, get a customer to write a playful one-star review. People sort by lowest rating hoping for bad news, and a funny one-star that actually praises you builds rapport before you speak. It is not for early-stage installers.
- [Why being yourself works better than “performance” in solar ads](https://onsteroids.com/videos/why-being-yourself-works-better-than-performance-in-solar-ads): Do not play a character. You would have to keep it up through calls, surveys and installs, and your follow-up video should match your ad. Authentic ads may cost slightly more per lead, but those leads want to work with you specifically. We start filming with one question: 'Why you?'
- [Why solar installers should collaborate, not compete](https://onsteroids.com/videos/why-solar-installers-should-collaborate-not-compete): Make the pie bigger instead of fighting for a slice. In an area with around 50 installers, the average one gets about 2% of local installs, so a trusted peer changes the odds. Meet monthly, share what works and refer leads outside your area. Start with one installer you respect.
- [Why multi-touchpoint marketing beats better ads](https://onsteroids.com/videos/why-multi-touchpoint-marketing-beats-better-ads): Every channel has a ceiling, so layer touchpoints around your main one. Get one channel profitable first, then retarget Google traffic with Meta, share a guide and post organic content. Posting once a week gets you most of the benefit, as long as the content is genuinely useful.
- [How to score commercial solar leads (properly)](https://onsteroids.com/videos/how-to-score-commercial-solar-leads-properly): Score each lead 1 to 10 on six weighted factors: decision-making authority 25%, energy usage 20%, property ownership, timing and budget 15% each, and site suitability 10%. Prioritise scores of 8 to 10, nurture 5 to 7, and automate 1 to 4. Urgency alone favours digital leads over cold outreach.
- [Why top-of-funnel solar ads can produce cheaper leads long-term](https://onsteroids.com/videos/why-top-of-funnel-solar-ads-can-produce-cheaper-leads-long-term): Only 3% of the market is actively buying at any time, and most installers compete for that slice. Free guides cost far less per lead, then you move people into your core funnel and nurture them by email, WhatsApp and SMS. Without automated nurture, the extra volume will swamp your team.
- [Solar installers: your reviews are hurting you](https://onsteroids.com/videos/solar-installers-your-reviews-are-hurting-you): Walls of anonymous text look easy to fake, so no one believes them. Show the customer's photo and name, label the source, link each review to the original, and weave video reviews through the site. One accredited client was told their site needed to show review sources.
- [Why entry-point installs beat solar-first sales](https://onsteroids.com/videos/why-entry-point-installs-beat-solar-first-sales): Instead of only upselling, start with the smallest install, such as an EV charger, then move to a battery, then solar. Each step feels less daunting, builds trust, and makes the next product's benefit clearer. It raises customer lifetime value, so you can afford a higher cost per acquisition.
- [Why video is the most reusable sales asset in solar](https://onsteroids.com/videos/why-video-is-the-most-reusable-sales-asset-in-solar): Video builds trust at scale. Customer-recorded video reviews need no fulfilment from your team, case study films suit commercial jobs, and walkthrough videos build rapport before a survey. Weave them through your site, ads and emails, and send the most relevant one to each prospect. One survey was booked within 30 minutes.
- [Why solar case study pages convert better than service pages](https://onsteroids.com/videos/why-solar-case-study-pages-convert-better-than-service-pages): Case study pages are consistently the highest-converting pages we build, often beating service pages and even the contact form. Show project stats, ROI, a video review and plain-language results like monthly savings. Send prospects to the most relevant case study, not your homepage.
- [Residential vs commercial solar intent isn’t what you think](https://onsteroids.com/videos/residential-vs-commercial-solar-intent-isnt-what-you-think): Filter out the wrong intent: consumer traffic is cheaper but dilutes a commercial campaign. In one commercial campaign, desktop and weekends carried more business intent, cost per click rose while returns hit 47x ad spend, and a stripped-back contact form doubled results. Judge on cost per acquisition, not cost per click. (Our current terms: It's £2,000 + VAT to start. Your ad spend is separate: you pay it to Facebook directly, from your own ad account, so you see every penny. Ben runs through the rest for your trade and your area on the call.)
- [Why most solar proposals kill deals before they’re read](https://onsteroids.com/videos/why-most-solar-proposals-kill-deals-before-theyre-read): Software exports look identical to rival quotes, so customers skip to the price page, and manual decks take hours. Build a branded template once, publish each proposal as a personalised web link that works on any phone, and see which sections the customer viewed.
- [Why solar websites don’t convert (and it’s not the forms)](https://onsteroids.com/videos/why-solar-websites-dont-convert-and-its-not-the-forms): A conversion driver makes someone want to act. A conversion mechanism, such as a form, quote tool or phone number, only captures that intent. Most solar sites have enough mechanisms but lack proof: owner and team photos, case studies, savings charts and reviews. Focus on the why before the how.
- [The simplest funnel change we’ve ever made](https://onsteroids.com/videos/the-simplest-funnel-change-weve-ever-made): Changing the first quiz question from 'What are you looking for?' to 'Do you own your home?' lifted start rate from 12.4% to 17.5% and conversion from 3.3% to 6.45%. That doubled conversion and roughly halved lead cost with no hit to lead quality. The test ran for 12 days.
- [Speed to lead is why social solar leads don’t convert](https://onsteroids.com/videos/speed-to-lead-is-why-social-solar-leads-dont-convert): Prospects see many solar ads and forget who you are, so contact them fast. One client averaging 2 minutes to call had 75% pickup and 77% survey bookings, against 51% and 33% for one averaging 197 minutes. Automate WhatsApp, SMS or email, and call quickly.