Air conditioning marketing agency for UK installers

Air conditioning marketing that sells installs. All year, not just in a heatwave.

On steroids is an air conditioning marketing agency for UK installers: we film your installs, run them as Facebook and Instagram ads all year round, qualify every enquiry with a quiz, and tell Facebook which ones bought. Air conditioning sells in a heatwave and stalls the rest of the year; with us, the next heatwave finds your diary already full.

£2,000 to start, then nothing until your first deal.

A few installers per area. Is yours open?

A Fore UK installer pointing up at the new solar panels on a garage roof
Fore UK, on the job
01The diagnosisAircon · six common symptoms

Sound familiar?

Most installers come to us on one of these. They share one side effect: you can't turn installs up when you need them.

  • 01A phone that only rings in July
  • 02Enquiries for one portable unit, delivered tomorrow
  • 03Ads that look like everybody else's
  • 04Quotes to people who were only asking the price
  • 05No reviews anyone can see
  • 06An agency that has never heard of a multi-split

Every one of these is fixable, and none of them is your fault. Here's the fix.

02The protocolFive pills · one prescription

Five services. One result: signed installs.

We film your jobs, turn them into ads, qualify every lead, collect the reviews that win the quote, then feed every sale back to Facebook so it finds more buyers.

  1. 01400mgVideographyFilmazepamFour shoots a year on your real jobs, with your fitters and your vans.How it works
  2. 021000mgFacebook adsMetabolVideo ads on Facebook and Instagram, cut from your own jobs. Fresh creative every week.How it works
  3. 03250mgFunnelsFiltrazineA quiz qualifies every lead before it reaches your phone. Tyre-kickers fail it.How it works
  4. 04500mgTestimonialsReviewazolReviews, customer videos and proof on every ad, so homeowners believe you before you knock.How it works
  5. 05750mgDataDatacillinEvery sale in your CRM fed back to Facebook, so it finds buyers, not clickers.How it works

What you get

  • Four shoot days a year, on your real jobs
  • Around thirty video ads from every shoot day, plus the stills
  • Fresh ads in rotation every week
  • A quiz that qualifies every enquiry before it reaches your phone
  • Reviews and customer videos in front of every lead
  • Every sale fed back to Facebook, so it finds more buyers
  • Your own WhatsApp group with the team, from day one
03Trial resultsAll installers, mostly solar · 30 days

New to air con. Not new to selling installs.

The same team, videos and Facebook system has sold £27.2M from our Facebook ads for our installers, mostly in solar. These are the live figures across all of them, read from their own CRMs; air con figures get their own line once there are enough to be meaningful.

  • A Fore UK installer pointing up at the new solar panels on a garage roof
  • A Fore UK solar and EV charging installer beside the branded van at a finished install
  • A home battery and inverter fitted by Fore UK on a red brick wall
  • A Fore UK installer celebrating in front of a garden building with a new solar array
  • A Kimble Solar expert beside an air conditioning unit fitted outside a home
  • Two Edtricity engineers beside an air conditioning unit they fitted in a home
  • An air conditioning unit fitted by Kimble Solar in a bright living space
  • The Edtricity team at work in their solar, battery and air con office
  • An Edtricity van branded for solar, batteries, EV chargers and air con
Installs sold, 30 days448
Sold, 30 days£5,629,928
Close rate, 30 days31%
Average order, all time£13,514

All aircon case studies →

Why now · early movers

Get in before your area fills.

We take a few air con installers per area, and the first ones in get our full attention while the trade is new. In Ireland, Activ8 were first in with our approach and made 400% more sales than with their old agency, from our Facebook ads.

Activ8, on video
04The first monthFrom signing to first deal

What happens next.

We aim for your first deal within 30 days of signing.

  1. Day 1

    Onboarding call

    Your CRM, your area, your jobs, what makes you different.

  2. Week 2 at the latest

    Shoot day

    Five to seven of your jobs, shot to a brief written for you.

  3. Within 7 days of the shoot

    Ads live

    Quiz live, leads into your CRM.

  4. Weeks 1–2 of live ads

    First deal

    Sales data starts teaching Facebook who buys.

  5. Every 3 months

    Next shoot day

    Double down on what worked; shoot your latest jobs.

05Leads, explained

Need more air con leads? Make sure they turn into installs.

We don't sell leads. Read what bought air con leads really cost per install, and what we do instead.

Patient questions.

The ones we get on every first call, answered straight.

Every question →
  • Q01

    Do you work with air conditioning installers?

    Yes, it's our newest trade: same filming days, team and system that sell solar.

  • Q02

    Does it only work in summer?

    No. Ads run all year and the data keeps teaching Facebook who buys, so a heatwave lands on an account that already works.

  • Q03

    Is my area exclusive?

    No, we don't do area exclusivity, and we won't pretend otherwise. What you do get: every lead is yours alone, never shared, and we cap numbers so our ads never fight each other for the same homeowners. Solar is capped at 60 installers UK-wide; every other trade at a few per area.

  • Q04

    Can I leave?

    Monthly rolling, 30 days' notice. You keep everything we film.

  • Q05

    What is the minimum ad spend?

    Ask on the call. Whatever it is, you pay it to Meta directly, on your own ad account, never through us.

  • Q06

    What does it cost?

    It's £2,000 + VAT to start. Your ad spend is separate: you pay it to Facebook directly, from your own ad account, so you see every penny. Ben runs through the rest for your trade and your area on the call.

  • Q07

    I've tried Facebook ads. They didn't work.

    Most installers we talk to have. Usually it was stock footage, a lead form anyone could tap, and nobody telling Facebook who bought. We change all three: your real jobs on video, a quiz first, and every sale fed back. And there's no retainer until your first deal, so you're not paying to find out.

  • Q08

    Do you sell air con leads?

    No. A bought lead is sold to three or four installers the same afternoon; yours are yours alone, from your own ads. The maths is on our air con leads page.

We're taking a few air con installers per area. Be first in yours.

Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.

£2,000 to start, then nothing until your first deal.

Fig. 1 · Air con installersAs of 8 Nov 2026Aircon2 live, UK & Ireland
Leads from our ads · last 24 hoursAd leads
last 24 hours
Latest sale£13,200
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£13,200 soldBook a free autopsy