Book a free autopsy
You need SEO, print and a new logo from one supplier.
Placebo controlled · vs the generalist
Facebook ads with a generalist or with a specialist?
A general agency runs a restaurant, a dentist and you, from the same playbook. We only do installers, so the hooks, the quiz questions and the CRM wiring are already proven on jobs like yours.
✓£2,000 to start, then nothing until your first deal.
01The problem with a general agencyWhat it takes
What a general agency does with Facebook ads.
What you get, what it costs, and where it leaves you. Sourced where the platform or an independent report says so.
- The creative
- Stock footage and offer graphics, because they make ads for every industry.
- The reporting
- Clicks and cost per lead, because they never see your CRM.
02Installers who tried a general agency4 stories
Tried it. Then switched.
In their own words, on calls with us: what it did for them, and what changed when they came to us. Tap one for their story.
Actismart30 May 2025 · their discovery call
“We've spent a lot of money with little return”
- Before
- Six weeks into working with a local marketing agency, they had spent a lot and seen little back.
- With us
- Within months our ads were bringing them about 98 leads a month at around £20 each, and nine solar orders in a single month, all from our leads.
MCNL Energy Solutions29 Jul 2026 · their onboarding call
“So we tried the marketing agency last year. It never done well at all. So we lost quite a bit of money.”
- Before
- A marketing agency the year before had not worked and cost them money.
- With us
- In October we generated around 80 leads, and 13 of the first 15 went straight to a price or survey.
Everyone's Energy15 Aug 2025 · a client call
“Marketing companies earlier in the year, they've not really delivered the results that we expected.”
- Before
- Marketing companies earlier in the year had not delivered the results they expected.
- With us
- Cost per lead roughly halved to £29.61 over 30 days, their cost per sale came out 50 to 60% below their old lead source, and they closed a record nine jobs from Meta leads in October 2026.
Optic Energy19 Jun 2026 · a client call
“A couple of years ago, we ended up burning through cash with an agency”
- Before
- An agency had burned through their budget a couple of years earlier, which made them wary of spending more on ads.
- With us
- Once the new branding and content went live, leads rose to three and a half to ten times the volume on the same ad spend, and the business was booked up until mid-December.
03What we do differentlySide by side
Head to head.
Where a general agency leaves you, against what we do instead, line by line.
A general agencyOn steroids
Every industry
Installers only
Reports clicks and cost per lead
Reports revenue, pipeline, cost per quote, cost per sale
Stock footage, offer graphics
Your real jobs, filmed every quarter
Paid whatever happens
£2,000 to start, then nothing until your first deal.
04How we do itFive things · one team
Everything that sells an install, under one roof.
Facebook finds homeowners before they search for anyone. On its own, it's a boosted post. With these five run by one team, it's a system that sells installs.
05Proof it's realFilmed on real installs
What your ads are made of.
Every ad starts on one of our installers' real jobs: the owner talking to camera, the install, the drone shot. Never stock footage.
Installers talking to camera
On their jobs
06Where they winHonestly
When a general agency is the better call.
Sometimes the other option is the right prescription. These are the times we would tell you so on the call.
You sell to businesses, not homeowners.
You want someone to manage your organic social day to day.
07QuestionsAnswered straight
- Q01
Leaving an agency?
We'll write the doctor's note. Practically: we work in your own ad account, so nothing is lost; we can run alongside them for the notice period; and your new videos go live within 7 days of the shoot.
- Q02
Do you do SEO?
No. We do one thing: paid social that sells installs.
08The priceTwo guarantees
One price, two guarantees.
It's £2,000 to start.
- 30 days' notice
- No cancellation fees
- Monthly rolling contract
Is your area still open? A few installers per area.
Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.
✓£2,000 to start, then nothing until your first deal.
09Other trialsCompare more
Weighing something else?
- vs DIYTrial 04Running Facebook ads yourselfBoosting posts and running your own Facebook ads against a team that does nothing else. Time, cost and what you can track.Read →
- vs the directoryTrial 05Facebook ads vs CheckatradeCheckatrade's plans, contract and vetting, set against running your own Facebook ads. What each costs per install, and when a listing still makes sense.Read →
- vs the job platformTrial 06Facebook ads vs Rated PeopleHow Rated People's pay-per-lead model works, how many trades can buy each job, and how it compares with your own Facebook ads, costed per install.Read →
- vs the job boardTrial 07Facebook ads vs MyBuilderHow MyBuilder's shortlist fees work and what businesses pay, against your own Facebook ads and a quiz that qualifies every enquiry.Read →