Three Counties

Window leads down to £20 each, with 70% booking an appointment.

£2,000 to start, then nothing until your first deal.

Client file 018On protocol

Who we work with

Fig. 1 · Where they areUK

Three Counties· every other dot is another installer on the protocol

01How it went5 chapters

Their story.

Where they started
Three Counties has been fitting double glazing for 17 years, with a strong reputation on Google. We work with Simon Claxton and his sales and marketing lead. They have five installation teams and the office, project management and supplier relationships already in place.
What was hurting
They had the reputation, but their marketing was not bringing in a steady flow of the right enquiries.
What they had tried
They had worked with a marketing provider for search and pay-per-click, and run standard Facebook ads with a call to action. The Facebook leads had mostly been a waste of time.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close.
What happened
So far this year our Facebook ads have generated £500,000 for them directly. Leads cost £36 in December 2025. By February 2026 we had 74 leads at £20 a lead, and 70% of enquiries turned into appointments. By August 2026 they were happy with their lead costs and agreed to add more ad spend. Simon told us the leads are high quality, and that the ads seem to follow people around: even people who don't come into the showroom end up seeing them, and it must be helping them convert.