Activ8 Energies

Beat their old agency by 400%, then broke booking records.

Result on fileA 400% improvement on their old agency in the trial, cost per lead down 79%

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Client file 005On protocol

“Three of the last four weeks, we've broken the all time record for bookings.”
13 Apr 2026Eamonn Murphyon a catch-up call with Joe

Who we work with

Eamonn Murphy

Trade: Solar
Joined: May 2025
Case studies: 1 case study
Ads: 51 ads
Shoots: 4 shoots

Fig. 1 · Where they areNationwide

Activ8 Energies· every other dot is another installer on the protocol

01How it went5 chapters

Their story.

Where they started
Activ8 Solar Energies is Ireland's biggest solar installer, and a premium one. Eamonn Murphy runs their marketing and was our main contact. Their average job was around €11,000, so customers needed to trust them before they said yes. They wanted more good leads, and a cheaper cost for every sale.
What was hurting
Their ads drove plenty of clicks, but the landing page turned very few of them into leads. The form was built for desktop, and most people were on their phones. The leads that did come through were low in quality, and only about 5% turned into sales.
What they had tried
They had been running paid social through an agency on a flat monthly fee, using repurposed content. They had also tested leads from third-party sources. The agency's results were the number we had to beat.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close. It started as a head-to-head trial against their existing agency.
“I met somebody last week, actually, who said that they loved the videos that we were doing and that that was the first time they had had it explained to them how the system works.”
13 May 2026Eamonn Murphyon a client call with the team
What happened
In the trial we beat their old agency by 400%, and cost per lead fell 79%. Activ8 moved their whole paid social budget to us from 1 October 2025. The next stretch brought 654 leads. By April 2026 they were breaking their all-time booking record, and sales ran at around 30 a month through the spring and summer. In October 2026 new videos doubled lead volume to about 630 a week, up from about 300. Recently we have been generating as many as 2,000 leads a month for them.
“We are really happy, Very surprised and happy. I think even you guys were surprised by the first batch that we had in.”
17 Sept 2025Activ8 Energieson a catch-up call with Jude
“CPA has been good across the board, like in general for us for the last couple of months.”
7 Jul 2026Eamonn Murphyon a client call with the team