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01High-production video
Pro 4K cameras, a drone and proper sound on your real jobs, and we colour grade every clip, so the business looks as good as the work.
Video production for installers · Filmazepam, pill 1 of 5
Homeowners can't tell you apart. So they pick the cheapest.
Every installer says quality, service and a great warranty. On a phone at 9pm, you all look the same. We shoot your real jobs, your team and your happy customers every three months, and cut each shoot day into around 30 ads that show exactly why you're worth the money. You own every frame.
✓£2,000 to start, then nothing until your first deal.
01The problem
Better installs. Same-looking adverts.
The homeowner scrolling at 9pm can't see your workmanship, your fitters or your aftercare. If she can't see the difference, she buys on price.
Our installs are better than theirs. On Facebook we look exactly the same.
We had a videographer once. We got a nice video of the van.
My lads freeze the second a camera comes out.
We keep posting the same three photos of the same three roofs.
What installers tell us on the first call.
02What we do · every shoot day
Your best work, shot properly. Four times a year.
A shoot day every three months, included in the price, never charged as an extra. This is what turns up, and what you keep.
01
02Still photography
Strong stills of every site, your team and your kit, for ads, your website and quotes.
03Drone footage
Your installs from above, and the street they sit on.
Direction all day
Our videographers direct and encourage, especially anyone who has never been on camera. Scripted where the ad needs it, prompted where it doesn't.
An extensive creative brief
Written by our creative strategists from your onboarding call: one for each property we visit, and one for your selling points.
You own all the raw footage
Every frame is yours. We will never withhold raw footage from a client.
5–7jobs a day
25–35video ads, plus every still
7 daysfrom shoot to live ads
3 monthsand we come back
03The shoot timeline · shoot day
How the day runs.
One videographer, five to seven of your real jobs, and the same routine at every site.
A typical call sheet08:45 → 17:00Five to seven of your real jobs. One crew, one day.
- 08:45Job 1Call time. Walk the site with the brief.
- 10:00Job 2
- 11:15Job 3
- 12:30Job 4
- 13:45Job 5
- 15:00Jobs 6–7As the day allows.
- 17:00WrapCards off, site by site.
On every job · about an hour
The same routine, every site.
Walk in with the brief. Then, in this order:
- 01The installOn video, as it happens
- 02Your fittersAt work, not posed
- 03You to cameraScripted or prompted, to the brief
- 04The customerIf they want to be on it
- 05Stills and droneThe site from the ground and above
Camera Crew · a typical call sheet: 08:45 to 17:00, five to seven jobs
From our recent shoots
04For the nerds · the spec sheet
Are you a nerd like us? This is what you're getting.
Skip this if you just want more installs. Still here? This is the spec our videographers shoot to, down to the black level. Every shoot day, every client.
| Spec | What we use | Why you should care |
|---|---|---|
| Recorded in | 4K, 10-bit colour | Over a billion colours per pixel. Your roof has never looked so sincere. |
| Picture profile | S-Log3, black level −9, black gamma middle, S-Cinetone, saturation +10 | Flat on the day, gorgeous after the grade. Yes, we have opinions about black levels. |
| Delivered at | 2160 × 3840, vertical 4K | Made for the phone, because that's where homeowners watch. |
| Frame rates | 30fps to camera, 60fps B-roll and drone | So the slow-motion panel shots glide instead of judder. |
| Aperture | f/2.8, or as wide as the lens goes | Your fitter sharp, the neighbour's bins soft. |
| White balance | Manual, every time | Batteries live in garages under orange bulbs. Auto would turn your kit into a satsuma. |
| In the bag | Two cameras, a drone, ND and polarising filters, an LED light | Filters for the roof in full sun, the light for the dark garage. |
| Drone | CAA Flyer and Operator IDs, every site checked for no-fly zones the day before and again that morning | Your installs from above, legally. |
| The grade | S-Log3 to Rec.709, then our house LUT at about 30% | As bright as it goes without blowing out the sky. |
| Photos | Shot RAW, every one edited, delivered as 100% quality JPEGs | A few hundred from a shoot day. Greens and blues pushed, so orange brick doesn’t shout. |
| Exports | H.264, about 2.5–3GB per 20-minute timeline | Small enough to upload fast, sharp enough to crop. |
| Edited in | DaVinci Resolve Studio and Lightroom Classic | With an AI assistant doing the filing, so the hours go on the grade. |
05Every three months
Briefed from what sold. Then we come back.
Before the first shoot, our creative strategists write a brief for every property and one for what makes you different, and you approve it. After it, your ad account tells us which people, hooks and shots sold, and the next brief doubles down on them.
- Before shoot 1
The brief
One per property, one for your selling points. You approve it.
- Shoot 1
The first day
Five to seven jobs, briefed from the onboarding call.
- Months 1–3
The data
Which hooks, people and shots sold.
- Shoot 2
Double down
More of what sold, plus your newest jobs.
In writing · no hostage footage
You own every frame. Unlocked, from day one.
All the raw footage, all the stills, all the drone shots. Yours to keep, whatever happens. We will never withhold raw footage from a client.
- ✓Raw videoEvery clip, every take, every siteYours
- ✓Every stillYour team, your kit, every installYours
- ✓Drone footageYour roofs from above, and the streetYours
06Proof · straight off shoot days
What a shoot day turns into.
Real ads cut from our installers' shoot days. Tap one to watch it.
07Why us
Shoot it yourself, hire a local videographer, or us.
Shoot it yourselfA local videographerFilmazepam
Who plans the shotsYou, on the dayWhatever looks niceA strategist, one brief per property, from what sells
Who's on cameraWhoever is brave enoughWhoever is brave enoughYour team, directed all day, scripted where it helps
What you getA few phone clipsOne polished brand videoAround 30 ads, plus stills and drone
How oftenWhen you rememberOnceEvery three months, included in the price
Turned into ads byYou, at 10pmNot their jobOur editors, live within 7 days
The raw footageYoursOften extraYours, always
08Camera Crew
Who turns up.
Five videographers, no fear of ladders. One of them turns up at your jobs every quarter, talks your fitters through it, and leaves with your best installs on video.
Doctor No. 11
HughHead of Production
Makes the videographers better. Will not take credit. Will take a biscuit.
Hugh
Doctor No. 29
ChrisVideographer
Will make your roofer look like Brad Pitt. Brad has not returned his calls.
Chris
Doctor No. 06
PerryVideographer
Films on your jobs. Asks before standing on the roof. Stands on the roof.
Perry
Doctor No. 17
OscarVideographer
Golden-hour specialist. Will wait for it. Will make you wait for it.
Oscar
Doctor No. 12
KianVideographer
Has filmed more installs than most installers have fitted. Could probably fit one.
Kian
Doctor No. 36
JoeVideographer
Will kneel in a puddle for the shot. Has knelt in a lot of puddles.
Joe
Doctor No. 62
CallumVideographer
Gets the drone shot first time. Has a spare drone for the second time.
Callum
Doctor No. 66
AlexVideographer
Will lie in a gutter for the low angle. Gets up, checks the shot, lies back down.
Alex
Doctor No. 67
BenjaminVideographer
Says 'one more take'. Means four more takes. Every one is better.
Benjamin
Doctor No. 69
DanielVideographer
Lights every job like a film set. Has blinded himself on most of them.
Daniel
Doctor No. 70
JakeVideographer
Owns more lenses than socks. Brings all of them.
Jake
09Patient information leafletFilmazepam
- Q01
I've never been on camera. Help?
That's most people. The videographer directs and encourages you all day.
- Q02
What if it rains?
Inside shots, or we come back.
- Q03
Do you script it?
Yes. Some ads are scripted word for word, others give you a hook and a call to action, and our videographer directs you through the rest.
- Q04
How far do you travel?
Anywhere in the UK.
- Q05
Can I have more shoot days?
Yes. Higher spenders, installers covering more areas and anyone launching a new trade often add a day, a videographer or a second crew, so the ads never run dry.
- Q06
Can customers say no?
Of course.
- Q07
What does it cost?
All five services come together, for one price. It's £2,000 + VAT to start. Your ad spend is separate: you pay it to Facebook directly, from your own ad account, so you see every penny. Ben runs through the rest for your trade and your area on the call.
Not sold separately.
Five active ingredients, one prescription, from £2,000 (+VAT) to start. Together they've made home services businesses £27.2M in sales.
Is your area still open? A few installers per area.
Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.
✓£2,000 to start, then nothing until your first deal.