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Ovo
419 leads in a month at £23 each.
✓£2,000 to start, then nothing until your first deal.
Client file
On protocol
“We're really happy with things are going, everything's converting well”
Who we work with
- Trade
- Solar
- Joined
- Oct 2025
- Ads
- 46 ads
- Shoots
- 3 shoots
Ovo· every other dot is another installer on the protocol
Their story.
Where they started
OVO runs its solar and heat pump business through a network of installer partners. We work with Luke Kenworthy, their Marketing Manager, who runs marketing for the whole solar and heat pump range, and Rachael Weseloh, their Brand Manager. Luke's job is to feed the installers a steady flow of leads. He wanted new channels to trial, scale the ones that worked, and bring in more highly qualified leads as new installers joined the network.
What was hurting
More leads were not enough. Luke needed leads that were ready to talk to an installer, and he needed the cost per sale to work. He wanted to find channels that gave quality as well as volume.
What they had tried
Before us they ran search ads, native ads and a mix of lead providers. Some channels worked well. Others were patchy, and some leads did not remember asking to be contacted.
“It's so sporadic that some are great. And then some are, how, how did you even get my details? I'm not even looking at that sort of thing.”
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close. Our national network of videographers means we can film with any one of OVO's installer partners, wherever they are.
They only paid £2,000 to get started. Book your autopsy →
What happened
In January 2026 we generated 419 leads at £23 a lead, down 12% on the month before. By June, the 15 live campaigns averaged £22.30 a lead against a £25 target. By July, lead costs across the campaigns ranged from £25 down to £8, and the numbers supported putting more spend behind most of them.
“The leads that are coming through, they are converting them at pretty high proposal rates.”
Their 3 shoots, on camera.
Every filming day with Ovo, newest first, with the stills we hold for each. Tap any photo to see it large.
Shoot 3September 202610 photos
Shoot 2April 20268 photos
Want the same growth as Ovo?
Book a free autopsy. 30 minutes with Ben, about your area and your numbers.
✓£2,000 to start, then nothing until your first deal.