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Placebo controlled · vs the job platform
Facebook ads vs Rated People. Shared leads or your own?
On a job platform you pay to unlock a job and compete with others for it. Here's the alternative: your own enquiries, from your own ads, nobody else sees them.
✓£2,000 to start, then nothing until your first deal.
01The problem with Rated PeopleThe facts, sourced
How Rated People works for a trade.
What you get, what it costs, and where it leaves you. Sourced where the platform or an independent report says so.
- The model
- Homeowners post a job; tradespeople pay to contact them. Rated People does not publish a price list.Source: Whito: UK trade directory costs 2026 (June 2026) ↗
- Who else gets the job
- Up to three tradespeople can buy the same lead, as Whito reports it and as Rated People’s own Q&A describes “the other two trades”.Source: Rated People: how leads are shared (homeowner Q&A) ↗
- Where you sit
- You and two others ring the same person the same day. The fastest, or the cheapest, usually wins.
02What we do differentlySide by side
Head to head.
Where Rated People leaves you, against what we do instead, line by line.
A job platformOn steroids
Pay to unlock a job
Your own enquiries, nobody else sees them
Up against several others
The only installer she speaks to
Small jobs, short notice
Full systems, planned weeks out
Rules can change overnight
Your account, your data, your videos
03How we do itFive things · one team
Everything that sells an install, under one roof.
Facebook finds homeowners before they search for anyone. On its own, it's a boosted post. With these five run by one team, it's a system that sells installs.
04Proof it's realFilmed on real installs
What your ads are made of.
Every ad starts on one of our installers' real jobs: the owner talking to camera, the install, the drone shot. Never stock footage.
Installers talking to camera
On their jobs
05Where they winHonestly
When Rated People is the better call.
Sometimes the other option is the right prescription. These are the times we would tell you so on the call.
You have no marketing budget at all this month.
06The priceTwo guarantees
One price, two guarantees.
It's £2,000 to start.
- 30 days' notice
- No cancellation fees
- Monthly rolling contract
Is your area still open? A few installers per area.
Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.
✓£2,000 to start, then nothing until your first deal.
07Other trialsCompare more
Weighing something else?
- vs the job boardTrial 07Facebook ads vs MyBuilderHow MyBuilder's shortlist fees work and what businesses pay, against your own Facebook ads and a quiz that qualifies every enquiry.Read →
- vs search adsTrial 08Facebook ads vs Google adsSearch ads against Facebook video for home improvement businesses: how each works, what each costs, Local Services Ads, and how the two work together.Read →
- vs bought leadsTrial 01Facebook ads vs buying leadsWhat UK lead companies publish about their prices and exclusivity, against your own Facebook ads, costed per installed job.Read →
- vs self-medicatingTrial 02Facebook ads: agency vs in-houseRunning Facebook ads with your own marketer against a team that only runs them for home services businesses. What each really costs, and where in-house wins.Read →