Privacy policy

Solar on Steroids Ltd (“we,” “our,” or “us”) is committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, store, and protect personal information when you interact with our website, advertising campaigns, and services.

We specialise in running digital advertising campaigns on behalf of solar installation businesses, primarily through Meta platforms (Facebook and Instagram).

By using our website or submitting your information through our ads or forms, you acknowledge that you have read and understood this Privacy Policy.

Personal information we collect

We may collect and process the following types of personal information:

• Name
• Email address
• Phone number
• Business name
• IP address and basic usage data

This information may be collected when you:

• Submit a form on our website
• Submit a lead form on Meta platforms (e.g. Facebook or Instagram)
• Interact with our advertisements
• Visit our website (via cookies and tracking technologies)

We only collect personal data that is relevant, necessary, and proportionate for legitimate business and marketing purposes.

How we use your information

We use personal information to:

• Respond to enquiries and contact prospective customers
• Deliver leads to solar installation businesses we work with
• Operate, manage, and optimise advertising campaigns
• Analyse advertising performance and website traffic
• Improve our services and marketing effectiveness
• Send marketing communications where permitted by law

We process personal data under one or more lawful bases, including consent, legitimate interests, and contractual necessity.

Forms on our website

When you send us an enquiry, book a call, request a free sample, refer an installer, contact us or apply for coaching through our website, we store what you enter (such as your name, business name, email address, phone number and your answers, including the details you give us about an installer you refer). With it we store the page you sent it from, the campaign tags in the page address, the website that referred you, an advertising click identifier if you arrived from an ad, your PostHog identifier if you accepted analytics cookies, and the time you gave your consent. Our forms never store your IP address or your browser’s user agent.

These details are kept in our own database, hosted in London, and are deleted automatically 24 months after you send them.

Job applicants

If you apply for a job through our website, we store your name, contact details, location, any LinkedIn or portfolio link you give us, your answers, and the CV and cover letter you upload. Your files are kept in private storage that only our hiring system can reach. Your application is read only by our founders and the hiring manager for that role, and is used only to consider you for it.

We delete each application, its files first, six months after the role closes, and in any case no later than 12 months after you applied. You can ask us to delete your application sooner at any time.

Advertising, Meta platforms and lead data

We run advertising campaigns on behalf of solar installers using Meta advertising platforms, including Facebook and Instagram.

When you submit your information through a Meta lead form:

• Your data is collected via Meta’s systems
• That data is securely transferred to us and/or the relevant solar installer
• We act as either a data controller for our own marketing activities and/or a data processor when handling lead data on behalf of a solar installer

Solar installers who receive leads are responsible for their own compliance with data protection laws and for providing their own privacy information.

Meta may act as an independent or joint data controller for certain data collected through its platforms. You can review Meta’s privacy practices directly within their platforms.

Cookies, tracking and analytics

We use cookies and tracking technologies, including the Meta Pixel, to measure ad performance, understand user behaviour, improve targeting and remarketing, and optimise website and advertising effectiveness.

These tools may collect information such as IP address, device type, browser data, and interactions with ads or pages.

You can manage or disable cookies through your browser settings. Disabling cookies may limit certain website or advertising features.

We use PostHog to analyse how visitors use our website. With your consent, PostHog sets a cookie and records sessions (a replay of how you move through our pages, with every form field hidden); without it, we count page views and clicks without cookies and record nothing. If you submit a form, we store your PostHog identifier with your enquiry so we can see which pages led to it, but we never send your name, email address or phone number to PostHog. You can change your choice at any time using the “Cookie settings” link at the foot of every page. Our Cookie Policy explains this in full.

Our films are hosted by video providers (currently YouTube, and Mux, which we are moving our films to), and our maps load their images from Esri. When a page shows a film’s thumbnail, plays a film or draws a map, that provider receives your IP address and information about your device and browser.

Data sharing, storage and security

We do not sell or rent personal data.

We may share personal information only where necessary with trusted third-party service providers, including customer relationship management platforms, advertising providers, our website host (Vercel), our database provider, our website analytics provider (PostHog), our video providers (YouTube and Mux) and our map provider (Esri).

All third parties are required to process personal data securely and in accordance with applicable data protection laws.

We apply appropriate technical and organisational measures to protect personal data from unauthorised access, loss, misuse, or disclosure.

Our website forms store their details in our database in London, and our website analytics data is stored by PostHog in the European Union. Some of our providers, including our website host and our video and map providers, are based in the United States and may process data there or in the European Union. Where personal data leaves the UK, we rely on UK adequacy regulations (which cover the European Union, and US companies certified under the UK Extension to the EU-US Data Privacy Framework) or on the safeguards our providers offer, such as the UK International Data Transfer Addendum to the EU standard contractual clauses.

Data retention and your rights

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Enquiries sent through our website forms are deleted 24 months after they are sent, and job applications six months after the role closes (12 months after applying at the latest).

Under UK data protection law, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data
• Object to or restrict processing of your data
• Withdraw consent to marketing communications at any time

You may opt out of marketing communications by following unsubscribe instructions or by contacting us directly.

To exercise any of your rights, please contact admin@solaronsteroids.com.

Complaints, children’s privacy and policy updates

If you believe your data protection rights have been breached, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

Our services are not intended for individuals under the age of 18, and we do not knowingly collect personal data from children.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

Contact information

If you have any questions about this Privacy Policy or how your data is handled, please contact us at:

Solar on Steroids Ltd
Department Xyz, 2 Hardman Boulevard
Greater Manchester, M3 3AQ
Email: admin@solaronsteroids.com