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Placebo controlled · vs bought leads
Facebook ads vs buying leads. Rent them, or own them?
A lead company sells the same homeowner to three or four installers, the same afternoon. We run your own ads, under your brand, and qualify every enquiry before it reaches you. The difference shows up per install, not per lead.
01The problem with a lead companyThe facts, sourced
How lead companies work.
What you get, what it costs, and where it leaves you. Sourced where the platform or an independent report says so.
- Published prices
- Only four of nine UK renewables lead sellers publish a price. Those that do run from £8 to £15 a lead plus a weekly retainer, to £25 a lead, £35 branded and £130 for a booked appointment.Source: Whito: renewables lead costs UK (updated 17 Sep 2026) ↗
- Exclusivity
- Only two of the sellers Whito checked say their leads are exclusive. The rest are free to sell the same homeowner on.Source: Whito: renewables lead costs UK (updated 17 Sep 2026) ↗
- Where you sit
- You pay per lead, closed or not, and you build nothing: the day you stop paying, the leads stop.
02Installers who tried a lead company6 stories
Tried it. Then switched.
In their own words, on calls with us: what it did for them, and what changed when they came to us. Tap one for their story.
Arc Technical21 Apr 2025 · their discovery call
“I think one company was about £30 a lead. We bought a pack of 10. We got one sale, but half of them you phone and the numbers, it says verified number, you phone it and it's disconnected.”
- Before
- They bought a pack of 10 leads from a lead company for about £30 each, got one sale, and found half the numbers were disconnected.
- With us
- By February 2026 they were running about 40 leads a month at £38 to £44 a lead, and by April 2026 had 65 leads at £31 a lead, with the install team booked into June.
AES Contractors8 Jul 2026 · a client call
“You spend your whole day trying to argue to money back because no one answered the phone or the wrong address or something.”
- Before
- Bought-in lead data meant chasing refunds for leads nobody answered or with the wrong address, and they never had a good result from it.
- With us
- In their first month they got 58 leads at £36 each, under our £45 target, and by early June they were selling around five heat pumps a week.
First Electric17 Apr 2026 · their discovery call
“All I did is give them thousands of dollars and got nothing.”
- Before
- They paid a lead company thousands and got nothing back.
- With us
- By September they had passed 500 leads and were heading for a thousand, with two people on the phones full time to keep up.
Leaf Renewables23 May 2025 · their discovery call
“I've probably responded to about 15 leads and no one's even got back to me”
- Before
- They paid a lead aggregator and got dead leads, with no reply from about 15 enquiries and no jobs won.
- With us
- Their ads started at the end of July 2025 and in about four months they secured nine jobs.
TJS Solar5 Aug 2025 · their onboarding call
“I wouldn't normally use them because they are the worst lead generators that we have.”
- Before
- One of their bought-lead suppliers was the worst they had, kept on only as an emergency top-up.
- With us
- By November 2025 their cost per lead was about £30, against £41 across our other clients, and around half of their surveys came from our leads.
Biotech Renewables7 Oct 2025 · their discovery call
“I was calling some people and they said you're the sixth person to call and I've called like literally seconds after it had just come in.”
- Before
- They were paying a lead company every week and quoting against about five other installers for the same enquiry.
- With us
- From 1 September to mid October 2026 they had 89 unique leads, and cost per lead fell from £43 to £33.
03What we do differentlySide by side
Head to head.
Where a lead company leaves you, against what we do instead, line by line.
A lead companyOn steroids
Sold to three or four installers
Yours alone
Pay per lead, closed or not
£2,000 to start, then nothing until your first deal.
A name and a number
Six questions answered first
Their brand, or nobody's
Your fitters, your jobs, your name
Gone the day you stop paying
You keep every video, review and ad
04How we do itFive things · one team
Everything that sells an install, under one roof.
Facebook finds homeowners before they search for anyone. On its own, it's a boosted post. With these five run by one team, it's a system that sells installs.
05Proof it's realFilmed on real installs
What your ads are made of.
Every ad starts on one of our installers' real jobs: the owner talking to camera, the install, the drone shot. Never stock footage.
Installers talking to camera
On their jobs
06Where they winHonestly
When a lead company is the better call.
Sometimes the other option is the right prescription. These are the times we would tell you so on the call.
You want to test a new postcode for a month before committing.
You have no one to answer the phone in the evening.
07QuestionsAnswered straight
- Q01
Are bought leads always bad?
No. They're fast. They're also shared, so you compete on price for every one.
- Q02
Can I run both?
Yes, many clients do at first. Most stop buying once their own leads are flowing.
08The priceTwo guarantees
One price, two guarantees.
It's £2,000 to start.
- 30 days' notice
- No cancellation fees
- Monthly rolling contract
Is your area still open? A few installers per area.
Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.
✓£2,000 to start, then nothing until your first deal.
09Other trialsCompare more
Weighing something else?
- vs self-medicatingTrial 02Facebook ads: agency vs in-houseRunning Facebook ads with your own marketer against a team that only runs them for home services businesses. What each really costs, and where in-house wins.Read →
- vs the generalistTrial 03Facebook ads: specialist vs general agencyA general agency running your Facebook ads against a specialist that only does home services. What changes in the videos, the funnel and the reporting.Read →
- vs DIYTrial 04Running Facebook ads yourselfBoosting posts and running your own Facebook ads against a team that does nothing else. Time, cost and what you can track.Read →
- vs the directoryTrial 05Facebook ads vs CheckatradeCheckatrade's plans, contract and vetting, set against running your own Facebook ads. What each costs per install, and when a listing still makes sense.Read →