Your doctors, the people helping you scale.

Not a real doctor. Has been asked to stop introducing himself as one at weddings. Will not stop.

Also not a real doctor. Was the one who told Joe he could say it at weddings.

Runs the operation. Has a spreadsheet for the spreadsheets. Both colour-coded.

Reads our P&L like a thriller. Gasps in the right places. Questions every bill, especially the morning coffee.

Trains the team. Has set himself an OKR to set fewer OKRs. Tracking it with three more OKRs.

Softly spoken. Has never needed to raise her voice. Has never needed to ask twice.

Decides what your ads say. Your ads have stopped arguing.

Moves your budget to whatever's selling before your brew's gone cold.

Knows your close rate better than you do. Will tell you.

Calls if your numbers dip. Calls if they don't. Calls.

Writes forty hooks before breakfast. Keeps three. Mourns none.

Treats every pound of your ad spend like a suspect.

Runs an army of AI agents that never sleep. Insists they're just tools. They salute him and call him The General.

Has never met a duplicate contact that lived to tell the tale. Checks every sale lands. Then checks again.

Runs Synaite with Dan. Writes the code. Blames Dan for the bugs.

Runs Synaite with Tom. Fixes the bugs. Makes sure Tom knows it was him.

Talks more installers out of it than into it. Somehow still hits target.

Makes the videographers better. Will not take credit. Will take a biscuit.

Will make your roofer look like Brad Pitt. Brad has not returned his calls.

Films on your jobs. Asks before standing on the roof. Stands on the roof.

Golden-hour specialist. Will wait for it. Will make you wait for it.

Has filmed more installs than most installers have fitted. Could probably fit one.

Will kneel in a puddle for the shot. Has knelt in a lot of puddles.

Gets the drone shot first time. Has a spare drone for the second time.

Will lie in a gutter for the low angle. Gets up, checks the shot, lies back down.

Says 'one more take'. Means four more takes. Every one is better.

Lights every job like a film set. Has blinded himself on most of them.

Owns more lenses than socks. Brings all of them.