Book a free autopsy
Video ads from your jobs
Your fitters, your installs, your customers. Video is what earns the trust.
Facebook and Instagram ads for installers · Metabol, pill 2 of 5
Cheap leads don't pay your fitters. Sales do.
Most installer ads chase the cheapest lead: a discount, a stock photo, a form anyone can tap. We run video and image ads cut from your own jobs on Facebook and Instagram, in your own ad account, put new ones live every week, and judge every one on what it costs to make a sale.
✓£2,000 to start, then nothing until your first deal.
01The problem
Facebook works. Your ads don't.
An ad that looks like an ad pulls in price-shoppers. An agency paid on leads makes them cheaper, not better, and the report fills up with clicks.
We tried Facebook. The leads were rubbish.
Half of them don't remember filling the form in.
The agency sends a report full of clicks. I want to know about sales.
We're still running the same four ads we had in March.
What installers tell us on the first call.
02Why Facebook
The biggest advertising platform on the planet. We run Facebook and Instagram.
Your customers are already on it, every evening, on the sofa, phone in hand. Advertisers spend this much with Meta for one reason: it sells. Every ad we make runs on both Facebook and Instagram, in the feeds, Stories and Reels, from your one ad account.
- people on Facebook, Instagram, WhatsApp or Messenger, every day
- spent on Meta ads in three months
- spent on Meta ads every single day
Source: Meta's results for July to September 2026. Pounds converted at $1.3285 to £1, the Bank of England rate as of 30 September 2026, and rounded.
03What we do
Your jobs, as ads. Run for sales.
A creative strategist writes the hooks. Our editors cut the video and our designers build the image ads. A media buyer runs them in your account, and every week the tired ones come out and fresh ones go in.
Image ads that win the click
Comparison charts, before and afters, testimonial cards: often what gets the enquiry.
New ads every week
Tested against the winners. Tired ones come off before they cost you.
Your account, your money
Ad spend goes straight to Facebook from your own account. Every penny visible.
Nothing live without you
You approve every ad, or comment on the exact frame.
Run for sales
Optimised for leads while Facebook learns, then quotes, then sales.
04Creative volume · live data
Every ad our editors make, week by week.
New ads every week only works if someone's making them. This is our editing team's real output: every ad signed off, by the week, the month or the day. Point at a bar to read it.
Week of 2 Nov 202696 ads made · 3,610 in total by then
- Running total since the first (right scale)
- Still counting
- Ads made, all told
- 3,633 since November 2025
- A normal week now
- 110 ads, the average of the last 12 full weeks
- Busiest week
- 157 ads, w/c 24 Aug 2026
- Busiest month
- 548 ads, August 2026
Real data · Each ad counted once, on the day it was signed off · updated 3 min ago
05The data behind every shot
Every install, traced back to the ad that sold it.
Every sale is followed back to the exact ad behind it, and every ad is tagged with who's on camera, the opening shot, the hook, the region, the kit, even the weather. Together that's the biggest dataset in UK home services on why an ad sells, and your next shoot brief is written from it.
| What it shows you | Token |
|---|---|
| Who in your team sells best on camera | CR## |
| Which opening shot stops the scroll | OV## |
| Which line hooks them | H### |
| Scripted or unscripted | D# |
| Which region and weather sell | RG## · WX## |
| Which kit brand they want | BR## |
| Which image structure wins the click | ID## · IS## |
06Proof · live
Sold from our ads. Live.
What our installers have signed from our Facebook ads, read as the sales land.
Sold from our ads, 30 days
Sales, 30 days
Close rate, 30 days
Sold from our ads, all time
07Why us
Run them yourself, use a typical agency, or us.
Run them yourselfA typical agencyMetabol
Whose ad accountYoursOften theirsYours, always
Where the ad spend goesStraight to FacebookThrough them, marked upStraight to Facebook, every penny visible
What runsWhatever you had time to makeA few ads / month, often stockNew ads every week, cut from your own jobs
Judged onGut feelClicks and cost per leadCost per sale
Who makes themYou, at 10pmOne designer40+ editors and designers, ranked every week
08How it runs
From shoot to sale.
- Within 7 days of the shoot
Launch
Optimise for leads while Facebook learns.
- Weeks 1–2 live
First deal
Switch to quotes, then sales.
- Every week
Test
New hooks against the winners.
- When tired
Swap
Off the bench, into the feed.
- Every quarter
Refill
New shoot day, briefed from the data.
09Who runs your ads
Strategists and buyers.
Doctor No. 20
Imogen OakleyCreative Strategist
Decides what your ads say. Your ads have stopped arguing.
Oakley, I.
Doctor No. 37
Nourdin LahbibCreative Strategist
Writes forty hooks before breakfast. Keeps three. Mourns none.
Lahbib, N.
Doctor No. 41
Daniel De JonghMedia Buyer
Moves your budget to whatever's selling before your brew's gone cold.
Jongh, D.
Doctor No. 44
Francis SorianoMedia Buyer
Treats every pound of your ad spend like a suspect.
Soriano, F.
10Trial footage
Case studies.
Installers on the protocol, in their own words.
11Patient information leafletMetabol
- Q01
Why only Facebook and Instagram?
Homeowners scroll there in the evening, and video sells there.
- Q02
Do I need a video for Facebook ads?
For installers, yes. A picture shows a panel; a video shows who you are, how you fit it and why you're worth the price. We won't run a campaign without it.
- Q03
How much should we spend?
It depends on how many installs your fitters can take. The minimum is £2,500 / month for solar and £2,000 / month for windows and doors, paid straight to Facebook from your own account; we work out yours on the call from your close rate and order value.
- Q04
Can anything go live without me?
No. Every ad needs your approval.
- Q05
Do you run offers?
Rarely. Offers bring price-shoppers.
- Q06
What does it cost?
All five services come together, for one price. It's £2,000 + VAT to start. Your ad spend is separate: you pay it to Facebook directly, from your own ad account, so you see every penny. Ben runs through the rest for your trade and your area on the call.
Not sold separately.
Five active ingredients, one prescription, from £2,000 (+VAT) to start. Together they've made home services businesses £27.2M in sales.
Is your area still open? A few installers per area.
Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.
✓£2,000 to start, then nothing until your first deal.