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Little Green Energy
133x return on ad spend, and booked out to January.
Result on file£200,000+ concluded sales
✓£2,000 to start, then nothing until your first deal.
Client file 014
On protocol
“We get leads and they're cheap. And we've been so busy. We had our record month ever in July.”
Who we work with
- Trade
- Solar
- Joined
- Mar 2025
- Case studies
- 1 case study
- Ads
- 45 ads
- Shoots
- 2 shoots
Little Green Energy· every other dot is another installer on the protocol
Their story.
Where they started
Little Green Energy is the largest renewables installer in Guernsey, led by Managing Director Ben Le Huray and Commercial Director Simon de la Rue. When we first spoke they were getting about 20 leads / month and closing close to half of them. A typical job was a solar and battery system at £15k to £20k. Most of their work came from referrals and a two-person sales team. They wanted to double their lead flow and hold their place as the island's number one.
“We're generating about 20 a month, and I think our conversion rate has never been higher.”
What was hurting
Guernsey has a very small population, so the worry was that the ads would work for a month and then stop working. Guernsey has almost no outdoor advertising, so they could not simply put up billboards. Their leads were warm, but they relied on word of mouth to get them. Ben felt the island was ten to fifteen years behind the UK on understanding renewables, so people needed educating before they would buy. They also had low website traffic and no clear way to turn happy customers into video proof. They knew they needed new lead sources but had not found the time to build them.
What they had tried
They had used a local PR firm for media coverage, which worked well for profile but was never meant to bring in leads. They had also rebranded, built a new website and sponsored a local business event. Events and referrals had done most of the work for them. They considered having their PR firm run their Facebook ads, but chose us as a specialist instead.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close. We came out to Guernsey to film, with local faces and landmarks in the ads.
What happened
The ads launched in April 2025 and the first month brought 15 enquiries, then 19 in May and 14 in the first 11 days of June. Cost per lead came in at about £11 across more than 100 leads, against £45 on our other accounts. Their ad spend returned 133x, with £200,000+ in concluded sales. One week alone booked 41 surveys on an island that small. Their best ad turned out to be the customer interview. Far from drying up, in July 2026 they had their record month ever, and their lead time now runs to mid-January.
“I know it's working because I'm too busy.”
“It's definitely working. It's really good.”
Here's the video.
Their ads.
Their 2 shoots, on camera.
Every filming day with Little Green Energy, newest first, with the stills we hold for each. Tap any photo to see it large.
Want the same growth as Little Green Energy?
Book a free autopsy. 30 minutes with Ben, about your area and your numbers.
✓£2,000 to start, then nothing until your first deal.