Infinite Energy

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Client file 009On protocol

“We are making money on the money we spend with you.”
9 Mar 2026Mark Brownon a catch-up call with Joe

Who we work with

Trade: Solar
Joined: Sep 2024
Case studies: 1 case study
Ads: 82 ads
Shoots: 4 shoots

Fig. 1 · Where they areUK

Infinite Energy· every other dot is another installer on the protocol

01How it went5 chapters

Their story.

Where they started
Infinite Energy were our first client ever. Tom and Mark found us at the Solar & Storage Live event, and they install solar and batteries for homes and businesses. Mark Brown handles their sales and surveys, and drives out to meet people in their homes. He knew that meeting a customer face to face is where Infinite Energy stands out from other installers. They wanted at least 40 leads a month, which they felt would mean 8 to 12 installs a month.
What was hurting
Lead volume at the end of 2024 was lower than they needed. They wanted a steady flow of home enquiries that they could turn into surveys.
What they had tried
Their previous agency ran bargain-offer ads: a free gift in big letters and the catch in the small print. Tom and Mark hated them, but had been told it was the only way to get the volume they needed. They had an online instant-quote tool on their website to capture leads. Early in 2025, four people saved a quote and only one became a customer.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close. To begin with we covered their ad spend ourselves, and moved them onto a retainer once the results proved themselves. We've now filmed with them more than six times.
“I think people have mentioned the style of our marketing more this year than they did last year and how they liked it so that's a good sign.”
31 Jan 2025Mark Brownon a catch-up call with Joe
What happened
In the first month, 30 leads came in at £57 a lead, with a twelve times return on ad spend. Half of the leads they reached went on to a survey, and a quarter of those had already signed. The relationship is now two years strong. In February 2026, 64 enquiries came in, 47 of them from one handheld video. Two of their big jobs in spring 2026 came from our leads, one from nearly a year earlier. In April 2026, 110 leads came in at £19 a lead.
“I think definitely more volume coming through than we had at the end of last year.”
31 Jan 2025Mark Brownon a catch-up call with Joe
“Obviously we had a great month last month”
19 May 2026Infinite Energyon a client call with the team