Eco Renewables

From DIY Facebook ads to £230k in the first month.

Result on file~260 leads in first month

Book a free autopsy30 minute video call→

£2,000 to start, then nothing until your first deal.

Client file 008On protocol

“I like the ads and I like the concept of them, they're great.”
22 Jan 2026Chris Sycamoreon a catch-up call with Joe

Who we work with

Chris SycamoreDirector

Trade: Solar
Joined: Sep 2025
Case studies: 1 case study
Ads: 39 ads
Shoots: 3 shoots

Fig. 1 · Where they areUK

Eco Renewables· every other dot is another installer on the protocol

01How it went5 chapters

Their story.

Where they started
Eco Renewables Group is a solar and battery installer in Preston, in the North West of England, run by director Chris Sycamore for nine years. About 95% of their work is domestic, with some commercial contracts alongside. They sell by phone and survey, and about eight or nine people work in the office. In 2025 they were doing around 10 installs a week, and a sales rate of 10 to 15 a week. At their peak it had been 20 to 25 installs a week, and Chris wanted to get back to 20.
“We've been doing it for nine years, so we've sort of gone through every wave of the industry.”
28 Feb 2025Chris Sycamoreon their discovery call with Jude
What was hurting
Installs had fallen from 20 to 25 a week at the peak to about 10. Many new installers had jumped into the market, and everyone was copying the same Facebook ads and competing on price. Chris was getting plenty of enquiries, but too few that were quality leads, and many came from auto-filled forms. He had little time to learn it all himself.
“I'd probably be able to YouTube a lot of this, but it'd take me days and weeks and months, but I just don't have the time to do it.”
28 Feb 2025Chris Sycamoreon their discovery call with Jude
What they had tried
Years earlier they bought leads from lead sites, which turned out poor. Chris then ran Facebook ads himself, with his own graphics and a wide UK-wide audience, at a cost of about £12 to £26 a lead. They also paid a specialist for Google ads. Their only video was one made nine years earlier.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close. Their ads show the quality of their installs, not a bargain bundle.
They only paid £2,000 to get started. Book your autopsy →
What happened
Chris's first month brought about 260 leads and £230k in revenue. By January 2026 they had 613 leads in total, and one handheld video alone brought 344 of them. Their cost per lead held at about £18 and stayed under £20, one of the lowest across our client base. Chris told us he likes the ads and the concept of them. Later they had a major problem with their ad account, through no fault of ours. We helped them resolve it, and after a brief downtime the results were better than before it happened, with leads under £10 each for an extended period.