Case study · Eco Renewables · Solar

From running Meta Ads in house, to £230k in the first month

Just because you're generating cheap leads, doesn't mean you're marketing effectively.

£2,000 to start, then nothing until your first deal.

Two of the Eco Renewables team outside a red-brick house
01The write-upEco Renewables

Eco Renewables had been running Facebook Ads since 2016.

They used to print installations from the ads 2-3 years ago but as time went on, the advertising space became more and more competitive.

Lead quality was down, cost was up.

They came to us to put them back on the right path and within one month they signed £230,000+ of orders from under £5,000 of ad spend, quoting remotely: nobody went out to site.

Bear in mind that these results were achieved while quoting remotely.

Chris, nor anyone else from the Eco Renewables team, actually went out to site to secure any of those sales.

With the majority of them being SigEnergy, Tesla Powerwall 3 and Aiko installs, the average order values were healthy too.

Chris speaks candidly on his experience working with us in this video.

Full transcriptRead the full transcript1 min read · 230 words · open ▾

▶ 0:00Hello, everyone. I'm Chris from Eco renewables. This is just a very quick video of an overview of working with solar and steroids. So we have been running since two thousand sixteen, and we predominantly did our own marketing. And we also bought leads from lead generation companies. We found that a lot of the leads, even the in house Facebook leads, were very inconsistent.

▶ 0:36So when we contacted Solar on steroids, we're sort of apprehensive. But we've been running for a month now and we've we've definitely noticed a huge change in the quality of the leads. They're a lot more contactable, a lot more consistent And just to run through some of the numbers, so I think we've had around about two hundred and sixty leads in our first month of going live.

▶ 1:03We've sold two hundred and five thousand pounds worth of business, and we currently have six hundred and thirty four thousand pounds worth of quotes out there. So a lot of new potential business for us. My experience on film day was good. I'm not used to speaking in front of the camera as you can tell, but the whole crew made me feel at ease.

▶ 1:28It was fun, enjoyable experience, and I definitely recommend it. So, yeah, we're we're very happy that we found Solar on steroids and, yeah, looking forward to the future.

02Client notes

Eco Renewables

Note 1Problem

Eco Renewables Group had been running Facebook Ads for years. You know the ones... "£7,995 for 12 panels a battery with a free EV charger if you reach out today!!1!".

Chris shared that this approach used to work for him, but as time went on advertising costs kept rising and quality kept falling. He was left wondering where all the demand he used to win was going, or if it still existed at all.

Note 2Result

Eco Renewables Group signed over £230,000 in orders within their first month live with our campaigns.

The demand wasn't just there, it was overflowing. Chris absolutely hated his time on camera (he won't mind me saying this) but having seen the feedback on the ads and the monetary results they have yielded - he's now raring to get back on screen.

03On the job16 photos

Eco Renewables, on the job.

Stills from their latest shoot day with us. Tap any photo to see it large.

  • The Eco Renewables team in the garden of a home with a new solar install
  • An Eco Renewables installer and a homeowner beside a new outdoor home battery
  • An Eco Renewables installer beside a battery and inverter install in an outbuilding
  • An Eco Renewables installer outside a home with solar panels on the roof
  • An Eco Renewables installer beside an inverter and battery fitted in a garage
  • An Eco Renewables installer beside a home battery fitted in a garage
  • Two home batteries and an inverter fitted on a brick wall by Eco Renewables
  • An aerial view of a home with black solar panels fitted by Eco Renewables
  • An Eco Renewables installer shaking hands with a happy homeowner outside their home
  • Two Eco Renewables Group team members in branded gilets posing in front of a house with solar panels
  • An Eco Renewables Group installer shaking hands with a customer on a sunny street
  • An Eco Renewables Group installer crouching in a garage beside a wall-mounted home battery
  • An Eco Renewables Group installer pointing up at a large farm building fitted with solar panels
  • A solar inverter and two home batteries fitted on a red brick wall by Eco Renewables Group
  • Two of the Eco Renewables Group team standing together beside a battery and inverter fitted on a brick wall
  • An Eco Renewables Group installer leaning against an outdoor cabinet with a home battery fitted inside

Is there still a solar place? 6 of 60 left, UK-wide.

Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.

£2,000 to start, then nothing until your first deal.

Fig. 1 · Solar installersAs of 8 Nov 2026Solar53 live, UK & Ireland6 of 60 UK solar places left
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