Case study · Everyone's Energy · Solar

From Solar Together to scaling private work

From thousands of group-buying installations to generating their own private work.

£2,000 to start, then nothing until your first deal.

The Everyone's Energy team with their van
01The write-upEveryone's Energy

Everyone's Energy had previously worked under huge group buying schemes such as Solar Together, and build a great reputation doing so.

They had over 4.7 stars on Trustpilot, across 400 reviews.

Which when carrying out work that isn't always entirely inside your control, is a great testament to how they do business.

Referrals from that work led them to consider whether they should put more focus into self-generated installations. When the time was right, they came to us to do it.

As a business run by a relatively young board - they really bought into our style of advertising and took to being on camera naturally.

Now, they make more per installation, deal with on average more pleasant customers who specifically go to them for the quality of the work & service they deliver.

Full transcriptRead the full transcript1 min read · 139 words · open ▾

▶ 0:00Working with solar on steroids has been a great experience so far. It's been about three months. The onboarding was simple. The shoot day was really good. Jude helped us to create video content that we haven't previously and the ad video quality is very clear to see. The cost per leads come down by about half in the past 30 days. The leads are consistent and a very solid quality. We've been closing deals off of them. Different range of deal values, different range of deal types, solar and battery and retrofit.

▶ 0:30The team have really enjoyed the experience of working alongside them. They've just been highly professional, clear desire to see results and yeah, it's just been a breath of fresh air. So can't speak highly enough of the guys and the girls at Solar on Steroids.

02Client notes

Everyone's Energy

Note 1Problem

Everyone's Energy had built a hugely prosperous and well rated business off the back of large scale group buying schemes such as Solar Together.

But they knew that they had the ability to take that high standard of work and volume of installations into the private market, to bring that experience to more customers and at a conveniently higher margin than they were used to.

Note 2Result

A slow start, honestly.

By January 2026: £29.61 per lead over 30 days, £25.72 over 7. Harry, in our WhatsApp chat: "I’d say the leads have been noticeably better in 2026 - just overall feedback."

03On the job18 photos

Everyone's Energy, on the job.

Stills from their latest shoot day with us. Tap any photo to see it large.

  • Two Everyone's Energy solar installers outside a home they have just fitted
  • An Everyone's Energy installer shaking hands with a homeowner after a solar install
  • An Everyone's Energy installer beside a home battery he fitted outdoors
  • A home battery fitted by Everyone's Energy against a white rendered wall
  • An Everyone's Energy installer checking a solar inverter on an outside wall
  • An Everyone's Energy installer beside a home battery fitted in a back garden
  • An Everyone's Energy installer looking up at a new solar panel roof
  • A home battery and outdoor unit fitted by Everyone's Energy beside a house
  • An aerial view of solar panels fitted by Everyone's Energy on a home
  • An Everyone's Energy solar installer crouching beside a wall-mounted battery and checking a tablet
  • An Everyone's Energy installer standing beside a newly fitted battery on an outside wall
  • A new Everyone's Energy home battery with an isolator fitted on a brick wall outside a house
  • An Everyone's Energy installer pointing up and smiling in front of a house with a solar roof
  • An Everyone's Energy installer smiling beside a new home battery in a garage
  • A smiling Everyone's Energy team member standing in front of the company's illuminated logo
  • Two of the Everyone's Energy solar team pointing and smiling in a garden in front of a new solar roof
  • An Everyone's Energy installer leaning on a brick wall beside a newly fitted electric car charger
  • Three of the Everyone's Energy team standing by a branded car in front of a scaffolded house with new solar panels

Is there still a solar place? 6 of 60 left, UK-wide.

Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.

£2,000 to start, then nothing until your first deal.

Fig. 1 · Solar installersAs of 8 Nov 2026Solar53 live, UK & Ireland6 of 60 UK solar places left
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