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Placebo controlled · vs search ads
Facebook ads vs Google ads for home improvement.
Google reaches people already searching, and every installer in your area is bidding for them. Facebook and Instagram reach homeowners before they search, with your fitters on video, so you are the first name they know.
✓£2,000 to start, then nothing until your first deal.
01The problem with Google AdsThe facts, sourced
How Google ads work for an installer.
What you get, what it costs, and where it leaves you. Sourced where the platform or an independent report says so.
- Search ads
- You bid in an auction for searches like "solar panels near me" and pay for every click, whether it enquires or not.
- Cost per click
- There's no credible UK-wide average for installers: it depends on your area and how many installers bid against you.Source: Whito: UK PPC statistics (22 Aug 2026) ↗
- Local Services Ads
- Pay per lead, with a Google Verified badge after screening. The UK list covers trades like electricians, plumbers, roofers and HVAC.Source: Google: getting started with Local Services Ads (UK) ↗
- Who you reach
- Only people already searching. Every installer near you is bidding for the same ones.
02Installers who tried Google Ads3 stories
Tried it. Then switched.
In their own words, on calls with us: what it did for them, and what changed when they came to us. Tap one for their story.
Actismart9 Jun 2025 · their onboarding call
“From April 1st to May 31st we spent basically £1400 on Google Ads and we got no leads at all, zero leads.”
- Before
- Two months of Google ads cost about £1,400 and produced no leads that they could track.
- With us
- Within months our ads were bringing them about 98 leads a month at around £20 each, and nine solar orders in a single month, all from our leads.
Kimble Solar3 Feb 2025 · their discovery call
“We've currently got Google ads being managed by our SEO company and we've £1,500 a month on that and then we pay them a fee to manage it. They recently sent me a report saying there's not been a single click”
- Before
- They were paying £1,500 a month on Google ads plus a management fee, and the latest report showed no clicks.
- With us
- Meta now brings in about half of their leads, and their own case study puts sales from our ads at over £2.4 million.
Solar & Battery Company22 Dec 2025 · their discovery call
“We spent £1,200 with Google just to get the free £800, basically, because we were thinking about turning it off after the £800 because we weren't getting anywhere with it.”
- Before
- Google ads were not getting them anywhere, and they were ready to switch them off.
- With us
- They got 52 leads in their first month with our ads, 59 in April with around 10 sales, and by October cost per lead had settled at about £25.
03What we do differentlySide by side
Head to head.
Where Google Ads leaves you, against what we do instead, line by line.
Google search adsOn steroids · Facebook video
Reaches people already searching
Reaches homeowners before they search
Bidding against every installer near you
Your own video, nobody bidding against it
A text ad and a price
Your fitters, your jobs, your customers
Clicks, then a form
A quiz, then a qualified lead in your CRM
04Combination therapyNot either, or
You pay for ten clicks. We chase the nine who leave.
Google is the best lead money can buy: someone with the problem, searching for the fix, right now. You pay for every click either way, and in our experience, on a good day, one in ten enquires. The other nine close the tab and you never hear from them again. We add Facebook's tracking code (the pixel) to your website, so the nine who leave can see your fitters, your jobs and your customers in their feed until they're ready.
- 01 Google · The click1 of 10 enquires
Ten clicks, all paid for. On a good day, in our experience, one enquires.
- 02 Your website · The tag9 tagged
Facebook's tracking code (the pixel) lets your ads find the nine who leave.
- 03 Facebook · The follow-up9 still in play
Your video in their feed until they book. Facebook starts with people who just searched, not a guess.
“We launched FB Ads and suddenly results from Google skyrocketed”
Current Renewables
05How we do itFive things · one team
Everything that sells an install, under one roof.
Facebook finds homeowners before they search for anyone. On its own, it's a boosted post. With these five run by one team, it's a system that sells installs.
06Proof it's realFilmed on real installs
What your ads are made of.
Every ad starts on one of our installers' real jobs: the owner talking to camera, the install, the drone shot. Never stock footage.
Installers talking to camera
On their jobs
07Where they winHonestly
When Google Ads is the better call.
Sometimes the other option is the right prescription. These are the times we would tell you so on the call.
You already rank and want to own your brand search.
High search volume for your exact service in your area.
08QuestionsAnswered straight
- Q01
Should I stop Google Ads?
Not necessarily. Facebook often makes your brand searches grow; keep what pays.
- Q02
Do you run Google Ads?
No. Facebook and Instagram only.
09The priceTwo guarantees
One price, two guarantees.
It's £2,000 to start.
- 30 days' notice
- No cancellation fees
- Monthly rolling contract
Is your area still open? A few installers per area.
Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.
✓£2,000 to start, then nothing until your first deal.
10Other trialsCompare more
Weighing something else?
- vs bought leadsTrial 01Facebook ads vs buying leadsWhat UK lead companies publish about their prices and exclusivity, against your own Facebook ads, costed per installed job.Read →
- vs self-medicatingTrial 02Facebook ads: agency vs in-houseRunning Facebook ads with your own marketer against a team that only runs them for home services businesses. What each really costs, and where in-house wins.Read →
- vs the generalistTrial 03Facebook ads: specialist vs general agencyA general agency running your Facebook ads against a specialist that only does home services. What changes in the videos, the funnel and the reporting.Read →
- vs DIYTrial 04Running Facebook ads yourselfBoosting posts and running your own Facebook ads against a team that does nothing else. Time, cost and what you can track.Read →