Creative Low Carbon

Record months, with lead costs down to about £30.

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£2,000 to start, then nothing until your first deal.

Client fileOn protocol

“This is going to be a record-breaking month without any doubt in my mind.”
15 Oct 2026George Joneson a catch-up call with Ross

Who we work with

George JonesManaging Director

Trade: Solar
Joined: Nov 2024
Ads: 102 ads
Shoots: 6 shoots

Fig. 1 · Where they areUK

Creative Low Carbon· every other dot is another installer on the protocol

01How it went5 chapters

Their story.

Where they started
Creative Low Carbon is a young solar and battery installer in the south east, led by managing director George Jones. When we started, he had just come off a home-build show with 45 leads, and he was moving into heat pumps too. He sells and surveys himself. He wanted a steady flow of one or two good leads a day rather than bursts from events, and he cared about quality over volume.
What was hurting
As a new company in a crowded market, George had to stand out against bigger installers. He knew that a high volume of leads that do not convert is no use to him, so cost per lead alone was never the goal. The website was new and not yet found on Google, so he needed a faster route to customers.
What they had tried
Before us, he paid a marketing agency for an SEO and PPC package. It produced a steady stream of backlinks but not the leads he was after.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close. George was our fifth-ever client. We built his website as well as his ads, and filmed his first shoot on our own iPhones and Rode mics.
What happened
In the first weeks, the ads brought in around 35 leads at about £43 each, and his battery ads did well from the start. By July 2025, 24% of his surveys turned into deals, better than his average. By December, more than half of his deals came through our campaigns. In March and April 2026 he beat his previous records. By July he was booked out to October. In October he had 37 leads in a week at about £29 each, and 13 paid surveys in one week, which he called crazy numbers for his business. Lead costs that typically ran at £40 to £60 had fallen to about £30, and he told us he was beating the best he had ever done.
“Beating the best we've ever done.”
28 Oct 2026George Joneson a catch-up call with Jamie
“Last week, we had 13 surveys conducted, which is crazy for us.”
15 Oct 2026George Joneson a catch-up call with Ross