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TJS Solar
Half their surveys now come from our leads.
Result on file£71,000 completed revenue
✓£2,000 to start, then nothing until your first deal.
Client file 020
On protocol
“Obviously 45% of the sales came from you guys. I'm hoping next month it's more than that.”
Who we work with
- Trade
- Solar
- Joined
- Jul 2025
- Case studies
- 1 case study
- Ads
- 56 ads
- Shoots
- 3 shoots
TJS Solar· every other dot is another installer on the protocol
Their story.
Where they started
TJS Solar is a residential solar installer led by managing director Tony Sinclair. When we met, they were fitting about two systems a week and had just taken on a new salesperson. Tony wanted to reach three or four installs a week, which is 12 to 16 a month. They already had an in-house booking team who called new leads straight away, and surveyors who visited homes.
“I've seen your ads here and everywhere. I've seen you on social media. Your ads are great.”
What was hurting
Tony relied on third-party lead generators, and when he tracked every source the quality varied widely. Some leads booked and sold well, while others ended in surveys with people who expected something for nothing or wanted the cheapest price. He needed a steady supply of leads that matched how TJS sells, so his team could spend their time on people who were ready to buy.
What they had tried
He ran six or seven lead sources at once and compared each one by cost per sale. His cost per sale from the weaker sources was about £1,500. He kept the best of them, including a pay-on-results source, and dropped the worst. They had also worked with a specialist renewables marketing agency before us.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close.
They only paid £2,000 to get started. Book your autopsy →
What happened
By November 2025 the cost per lead was about £30, against £41 across our other clients, and around half of all TJS surveys came from our leads. In February 2026 Tony had a record month, with 45% of sales coming from the ads. He raised his ad budget and appointment conversion rose to nearly 60%, helped by the nurture videos. In the first month alone, Tony reported £71,000 in completed revenue, and they've made far more since.
“The total amount of surveys we do about half of them come from you guys”
Here's the video.
Their 3 shoots, on camera.
Every filming day with TJS Solar, newest first, with the stills we hold for each. Tap any photo to see it large.
Shoot 3May 20268 photos
Shoot 1September 20252 photos
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✓£2,000 to start, then nothing until your first deal.