Case study · TJS Solar · Solar

Commending our process from end to end

Tony praises the intent and rapport of the leads we generate.

£2,000 to start, then nothing until your first deal.

A TJS Solar installer shaking hands with a homeowner after a solar panel install
01The write-upTJS Solar

Tony from TJS Solar was booking up his survey calendar with leads from Pay Per Lead (PPL) sources.

These sources can be great for supplementary lead flow but they're often low quality, expensive and sold to several providers at once.

All of this contributes to you spending more money and time than you would need to if you were advertising on channels you own.

Tony's campaigns came out of the gate flying.

He commended the process from end to end.

From the surveys he booked from our campaigns, he was able to hire an additional surveyor and step back from the sales of the business, allowing him to work more on the business itself.

Every now and then, if the surveyor is over-booked or a particularly good opportunity comes through, he'll go back out to survey.

He recently told us that he turned up at a prospect's house and they were star-struck that it was actually him doing the surveys.

They complimented how authentic he came off on camera, especially when he did a little hop off a ladder at a SigEnergy installation we filmed.

This is the impact that is possible with video advertisements on Meta, real connections that would be otherwise unachievable via price ads and especially not via Pay Per Lead sources.

Full transcriptRead the full transcript2 min read · 351 words · open ▾

▶ 0:00Hi, I'm Tony from TJS Solar. We've been working with solar on steroids for around 30 days now, just over 30 days. Joe, Jude, Charlotte and all the team are fantastic to work with, really responsive to any queries. So they've also found a real niche in what they're doing in terms of how to shoot the ads, how to edit the ads, and then how to tweak them if they're not working.

▶ 0:33So in the 30 days which we've been live, they've generated, I think we've spent around just under £3,000, and they've generated about 85 leads. Now, the leads, you actually get are much more high intent leads in terms of, like when you get leads from third-party lead generators, the lead generator gives out the lead to maybe four installers, sometimes more, depending on lead generator.

▶ 1:07And then, you know, you're going in really cold, and more often than not, you're really competing on price. Whereas with these leads, they've seen the adverts, which are like video overviews of installations. So they've seen the business, they like the business, and they like the way that we come across. So you have much more intent with the leads.

▶ 1:31So, yeah, from that, just under £3,000 spend, we've done five orders of £71,000, giving us an average order value of, I think, around £14,500. So a really, really good start with these. And we've got a lot more work in the pipeline too, which is people making decisions, taking a bit longer to make decisions. So return on investment already has been great.

▶ 2:01So, yeah, I definitely recommend Solo on steroids. If you're thinking about, should I go ahead with them, should I not? You know, look at all the reviews, testimonials, and they speak for themselves. So, yeah, if you're thinking about it, definitely push the button on it. It could change your business. You know, getting high-quality leads in as opposed to getting low-quality leads is a massive difference in your business.

▶ 2:29So, yeah, I definitely recommend them. They're great to work with, and they deliver the results.

02Client notes

TJS Solar

Note 1Problem

Bouncing between lead providers and never finding one that was quite right.

Tony of TJS Solar had tried various different approaches but all left more to be desired. Whether it be an expensive Google Ads campaign or bulk buying batches of leads, it just wasn't him and didn't fit TJS's growth requirements.

Note 2Results

Authenticity to a T.

Tony acts exactly the same when the camera's on as when it's off. The ads we produced came off as some of the most authentic we have ever launched, and the proof is in the results that followed. From scrambling between lead sources to fully booked up survey diaries.

03On the job10 photos

TJS Solar, on the job.

Stills from their latest shoot day with us. Tap any photo to see it large.

  • A TJS Solar installer shaking hands with a homeowner after a solar panel install
  • A TJS Solar installer beside a home battery he fitted in a garage
  • A TJS Solar installer outside a home with a new solar panel system
  • A TJS Solar installer on a flat roof beside rows of new solar panels
  • A TJS Solar installer with a pair of commercial batteries he installed
  • A TJS Solar installer standing among solar panels he fitted on a flat roof
  • A TJS Solar installer and a homeowner pointing up at their new solar panels
  • An aerial view of a home with solar panels fitted by TJS Solar
  • The TJ's Solar team standing beside an electric car outside on a summer evening
  • The TJ's Solar team flexing beside an electric car on a gravel driveway
04Their ads56 ads

What we ran.

#2516

TJS Solar

Solar · 0:50 · 22 Oct 2026

See all 56 of TJS Solar's ads in the Ad Library →

Is there still a solar place? 6 of 60 left, UK-wide.

Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.

£2,000 to start, then nothing until your first deal.

Fig. 1 · Solar installersAs of 8 Nov 2026Solar53 live, UK & Ireland6 of 60 UK solar places left
Leads from our ads · last 24 hoursAd leads
last 24 hours
Latest sale£13,200
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