LET Electrical

Average order up from £8,500 to over £14,000.

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Client file 013On protocol

“We just broke our record this month. So we've done 17 sales so far this month”
24 Feb 2026Lewis Turneron a catch-up call with Joe

Who we work with

Lewis TurnerDirector

Trade: Solar
Joined: May 2025
Case studies: 1 case study
Ads: 114 ads
Shoots: 6 shoots

Fig. 1 · Where they areUK

LET Electrical· every other dot is another installer on the protocol

01How it went5 chapters

Their story.

Where they started
LET Electrical & Renewables is a solar and battery installer run by director Lewis Turner, with a small in-house install team. Before us they ran Facebook and Google ads, and were paying for leads elsewhere. Their cost per acquisition across all sources was £832. Jobs were landing at around £7k to £8k, and Lewis wanted fewer, bigger installs and a business he could grow.
What was hurting
The big problem was average order value. The leads were cheap, but they were price shoppers. Many had five quotes already and only wanted the lowest number. Lewis's average order had slipped from £11,500 to around £8,000, and the ads he was running made every survey an uphill battle. He was driving hours to surveys for jobs that were too small to justify the trip, and the margin was too thin to hire a salesperson.
“And then when I'm at the appointment and I say all of a sudden there's 8k, they're like, they're showing me my ad that they've screenshotted.”
18 May 2025Lewis Turneron their discovery call with Jude
What they had tried
Lewis had tried most routes. He bought leads from lead sites, ran Google ads, and made his own video ads and image ads. He then moved to a specialist renewables marketing agency that got him plenty of leads over a very wide area, but they were price-led and hard to close. He wanted proper video and a reputation behind the ads instead. When we spoke, Lewis was contracted to stay with another agency for six more weeks. He was so confident in our approach that he kept paying that agency, but asked them to stop working on the account so we could take over sooner.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close. We moved the ads off price and onto Lewis's own jobs.
“I think that's why we convert at quite a high rate because it gets sent so much content before we actually get there.”
18 Aug 2026Lewis Turneron a client call with the team
What happened
Within the first month he had broken six figures directly from our ads: more than 20 times what he paid the other agency for the rest of his contract. LET's average order rose from £8,500 to over £14,000. In February 2026 they broke their record with 17 sales in a month, and their sales rep hit his best month ever. Later months reached 19 and 22 sales. By March they were booked with installs through June. By August the in-house team was doing 16 to 20 installs a month, up from eight to ten the year before. That month brought 121 leads at about £62 a lead, with 46 appointments booked. Lewis shows that cost per lead isn't the number that matters, cost per sale is. His cost per lead has always been comparatively high, but the quality is so high that his cost per sale averages around £300.
“It's the easiest close ever. Whatever we're doing is obviously working.”
24 Feb 2026Lewis Turneron a catch-up call with Joe
“We're booked up to like June with installs.”
30 Mar 2026Lewis Turneron a catch-up call with Joe