Biotech Renewables

Cost per lead down to £33, with 16 to 23 leads a week.

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£2,000 to start, then nothing until your first deal.

Client file 007On protocol

“We get lots of leads coming through, so that's great.”
28 Oct 2026Richard Allisonon a client call with the team

Who we work with

Richard AllisonDirector

Trade: Solar
Joined: Oct 2025
Case studies: 1 case study
Ads: 99 ads
Shoots: 4 shoots

Fig. 1 · Where they areUK

Biotech Renewables· every other dot is another installer on the protocol

01How it went5 chapters

Their story.

Where they started
Biotech Renewables is a solar and battery installer run by Richard Allison, serving homes and businesses within about an hour of London, Oxford and Reading. They fit around two solar systems a week with their own teams, plus battery-only jobs between. They were doing a lot of subcontract work for big national installers, and wanted to win that work for themselves. Their biggest goal is commercial projects, and residential work keeps the crews busy in between. Richard wanted less busy work and more value from each job, with more of the work coming from their own marketing.
What was hurting
Work had slowed compared with the previous couple of months. Their own residential leads were coming from a bought lead service they paid for every week. Each lead went to several firms, so they were quoting against five others, and customers told them they were the sixth to call. They needed enquiries that came to them first, from people who already knew who they were.
“I was calling some people and they said you're the sixth person to call and I've called like literally seconds after it had just come in.”
7 Oct 2025Richard Allisonon their discovery call with Jude
What they had tried
They had paid for bought leads, then switched them off once they could not give them the time. They had pushed for more Google reviews and started sending customers a short video with each quote. None of it gave them a steady flow of their own enquiries.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close.
They only paid £2,000 to get started. Book your autopsy →
“We have an automation of this going out, which is like a customer sort of interview, which is amazing.”
16 Oct 2026Richard Allisonon a catch-up call with Sam
What happened
They have now hit record months back to back. From 1 September to mid October 2026 they had 89 unique leads from over 2,000 funnel visits. 4.2% of visitors became a lead, against a 3% benchmark. Cost per lead fell from £43 to £33 over the latest 30 days and held there over the last seven. Since late September they have had 16 to 23 leads a week. Install overviews and handheld walkthroughs are the best ads, and a customer interview video is a favourite in their follow-up. By the end of October Richard said leads were coming through all the time.