Charlotte AllcardClient Success & Delivery Lead

Brand lead on commercially sold out retail media moments, working with brands such as Gucci, Fenty Beauty, and Miu Miu. Responsible for leading monthly creative shoots and working closely with the performance channels to test and optimise new creative formats

Ran the monthly creative shoots for LookFantastic and tested new ad formats with the performance team. Same job, now for installers.

Responsible for coordinating global multi-channel campaigns across organic and paid channels, ensuring assets were localised across key trading locales (UK vs US vs EU). Effectively managed a team of external freelancers and internal creatives to activate campaigns to deadline and to an excellent standard.

Ran campaigns in three markets at once, with a team of freelancers and creatives. Same juggling, now for installers.

Full ownership of social media channels, including social metric reporting and presenting this back monthly to the director board. Planned and executed local events in the community to empower and up-skill young girls.

Sat within the National Communications team delivering multichannel global brand campaigns across organic and paid channels. Worked closely with partners including Netflix, Sky Sports and ELLE UK to activate dial moving partnerships. 

Ran national brand campaigns alongside partners like Netflix and Sky Sports. Now it's installers' brands on screen.