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MYE Renewables
Close to half of leads booked in, at about £40 each.
✓£2,000 to start, then nothing until your first deal.
Client file
On protocol
“£40 a lead is amazing, I think.”
Who we work with
- Trade
- Solar
- Joined
- Oct 2024
- Ads
- 59 ads
- Shoots
- 3 shoots
MYE Renewables· every other dot is another installer on the protocol
Their story.
Where they started
Mye Renewables is a solar and EV charger installer led by Managing Director Chris Hector. The business was established in 2014 and has over 50 Google reviews for EV charging alone. Christopher has dealt with around 1,600 customers in the past ten years, and does the surveys and sales visits himself. He wanted to keep the business moving forward, with an appointment setter and a sales rep to take the load off him. Chris has a map of every customer he's ever installed for, and it covers about every other house in his hometown.
What was hurting
More and more customers were using quotes to price-check, and some expected a price in 30 seconds. That made it hard to show what an established local installer offers. Chris did not want to become a commodity, competing only on price. He also had 1,600 past customers and no time to re-engage them.
“I don't want to be a commodity.”
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close.
What happened
In June 2025 the ads brought in 46 leads at £43 each, and Chris was already working towards an appointment setter. By October the lead volume was terrific, and he was booked up with appointments weeks ahead. Close to half of his leads were turning into appointments, against the third he had planned for, at about £40 a lead. The ads had proved they could be switched on and deliver, even in a quiet time of year. The problem he has now is volume. He's booked out on appointments for over a month, can't cope with the leads, and has had to turn the ad spend down. At points he's been so stretched sitting appointments that he hasn't even wanted to do his filming day, because it's time he could spend with customers.
“The lead volume has been terrific.”
“The conversion from lead to appointment is better than I'd hoped.”
Their ads.
Their 3 shoots, on camera.
Every filming day with MYE Renewables, newest first, with the stills we hold for each. Tap any photo to see it large.
Shoot 3March 20268 photos
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Book a free autopsy. 30 minutes with Ben, about your area and your numbers.
✓£2,000 to start, then nothing until your first deal.