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Lab notes · the training tapes
Training tapes. Free. Long. Useful.
The videos we make for our own clients, opened up: how the ads work, how to film, how to follow up, how to sell the job. Pull up a chair.
01The tapes80 videos
Newest · Running the businessClients only · 15 Jan 2026
▶ 32:33How we got so far ahead and what we're doing to stay thereCharlotte breaks down what we did to get ahead and how we're staying there.
Charlotte Allcard, CS & DeliveryFunnels & websites9 Jan 2026
▶ 05:06Why “free” ruins solar lead quality
Jude CornishRunning the business8 Jan 2026
▶ 47:18What we’ve actually been doing to generate solar demandJude Cornish
▶ 32:33How we got so far ahead and what we're doing to stay thereCharlotte breaks down what we did to get ahead and how we're staying there.Charlotte Allcard, CS & DeliveryFunnels & websites9 Jan 2026▶ 05:06Why “free” ruins solar lead qualityJude CornishRunning the business8 Jan 2026▶ 47:18What we’ve actually been doing to generate solar demandJude CornishThe archiveNewest first.
Funnels & websites19 Dec 2025
▶ 05:56How small funnel changes are cutting solar lead costs in halfJude CornishNo. 077Follow-up & sales9 Dec 2025
▶ 04:57What actually happens on a On steroids discovery callJude CornishNo. 076Filming5 Dec 2025
▶ 09:21Why low production solar ads are outperforming everything elseJude CornishNo. 075Running the business2 Dec 2025
▶ 03:45How to choose which solar and battery products to sellJude CornishNo. 074Follow-up & sales28 Nov 2025
▶ 08:18Why speed decides whether Meta solar leads close or disappearJude CornishNo. 073Filming20 Nov 2025
▶ 03:59Why you do not need to be entertaining for solar ads to workJude CornishNo. 072Filming18 Nov 2025
▶ 04:57Why solar installers get better on camera over timeJude CornishNo. 071Running the business11 Nov 2025
▶ 01:12On steroids 2025 mastermind eventJude CornishNo. 070Filming4 Nov 2025
▶ 14:10Why authenticity beats scripts in solar adsJude CornishNo. 069Facebook ads30 Oct 2025
▶ 11:46The four ad types that actually work for solarJude CornishNo. 068Filming22 Oct 2025
▶ 18:04Breaking down a high performing solar ad, frame by frameJude CornishNo. 067Running the business18 Oct 2025
▶ 15:21Why solar installers need to niche down to winJude CornishNo. 066Filming24 Sept 2025
▶ 12:58How we avoid failed solar video shootsJude CornishNo. 065Facebook ads10 Sept 2025
▶ 14:32Why most Meta ad accounts collapse over timeJude CornishNo. 064Running the business7 Sept 2025
▶ 18:41What it’s actually like working with us (start to finish)Jude CornishNo. 063Running the business27 Aug 2025
▶ 17:02Why our clients stay (and why we barely lose any)Jude CornishNo. 062Running the business18 Aug 2025
▶ 01:13We’re hiring videographer / director hybrids (UK-wide)Jude CornishNo. 061Facebook ads15 Aug 2025
▶ 13:41Why educational solar ads brought JDM Earth £15k average dealsJude CornishNo. 060Facebook ads13 Aug 2025
▶ 15:04Why this solar ad worked immediately after launchJude CornishNo. 059Filming12 Aug 2025
▶ 11:22What I actually do on solar video shoot daysJude CornishNo. 058Facebook ads4 Aug 2025
▶ 12:18Why this local solar ad converts so wellJude CornishNo. 057Filming2 Aug 2025
▶ 14:26What actually happens on a solar video shoot dayJude CornishNo. 056Filming1 Aug 2025
▶ 13:12How to stand out with video ads (even if you do it yourself)Jude CornishNo. 055Facebook ads2 May 2025
▶ 09:48Why we covered client ad spend and nearly broke ourselvesJude CornishNo. 054
▶ 05:56How small funnel changes are cutting solar lead costs in halfJude CornishNo. 077Follow-up & sales9 Dec 2025▶ 04:57What actually happens on a On steroids discovery callJude CornishNo. 076Filming5 Dec 2025▶ 09:21Why low production solar ads are outperforming everything elseJude CornishNo. 075Running the business2 Dec 2025▶ 03:45How to choose which solar and battery products to sellJude CornishNo. 074Follow-up & sales28 Nov 2025▶ 08:18Why speed decides whether Meta solar leads close or disappearJude CornishNo. 073Filming20 Nov 2025▶ 03:59Why you do not need to be entertaining for solar ads to workJude CornishNo. 072Filming18 Nov 2025▶ 04:57Why solar installers get better on camera over timeJude CornishNo. 071Running the business11 Nov 2025▶ 01:12On steroids 2025 mastermind eventJude CornishNo. 070Filming4 Nov 2025▶ 14:10Why authenticity beats scripts in solar adsJude CornishNo. 069Facebook ads30 Oct 2025▶ 11:46The four ad types that actually work for solarJude CornishNo. 068Filming22 Oct 2025▶ 18:04Breaking down a high performing solar ad, frame by frameJude CornishNo. 067Running the business18 Oct 2025▶ 15:21Why solar installers need to niche down to winJude CornishNo. 066Filming24 Sept 2025▶ 12:58How we avoid failed solar video shootsJude CornishNo. 065Facebook ads10 Sept 2025▶ 14:32Why most Meta ad accounts collapse over timeJude CornishNo. 064Running the business7 Sept 2025▶ 18:41What it’s actually like working with us (start to finish)Jude CornishNo. 063Running the business27 Aug 2025▶ 17:02Why our clients stay (and why we barely lose any)Jude CornishNo. 062Running the business18 Aug 2025▶ 01:13We’re hiring videographer / director hybrids (UK-wide)Jude CornishNo. 061Facebook ads15 Aug 2025▶ 13:41Why educational solar ads brought JDM Earth £15k average dealsJude CornishNo. 060Facebook ads13 Aug 2025▶ 15:04Why this solar ad worked immediately after launchJude CornishNo. 059Filming12 Aug 2025▶ 11:22What I actually do on solar video shoot daysJude CornishNo. 058Facebook ads4 Aug 2025▶ 12:18Why this local solar ad converts so wellJude CornishNo. 057Filming2 Aug 2025▶ 14:26What actually happens on a solar video shoot dayJude CornishNo. 056Filming1 Aug 2025▶ 13:12How to stand out with video ads (even if you do it yourself)Jude CornishNo. 055Facebook ads2 May 2025▶ 09:48Why we covered client ad spend and nearly broke ourselvesJude CornishNo. 054Loading more tapes…
Is your area still open? A few installers per area.
Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.
✓£2,000 to start, then nothing until your first deal.