Why educational solar ads brought JDM Earth £15k average deals

▶ 0:00Hello, another solar ad breakdown, this time for JDM Earth, solar's power couple. We've got Jen and David who actually won Tesla's Customer Excellence Award for Q4 and they got invited to visit the factory and everything. They install so many Tesla Powerwalls and we're really, really, really proud to be working with them, to be honest. We've been going for maybe two, three months and the results are through the roof. The average deal value has skyrocketed. I think the average product value is around £15,000 right now from Facebook ads, not from Google, not from anybody.

▶ 0:30Not For Organic, from Facebook paid ads and they're just absolutely loving it. I think they're quoting Barnes. They've got some kind of developer projects going on. It's, yeah, it's absolutely brilliant. In fact, I think there's currently conversations about a decreasing spend just because the volume is so great. So let's jump into it. Let's see one of their ads. This is a more educational one about actually how solar works. So we obviously want to make some ads that are like very much like call to action, take action, work with us, install get a quote from us, etc. But there's also a large, large portion of the market. I think I saw some sort of funnel diagram that said 93% of the market is kind of in like the consideration phase rather than the buying phase.

▶ 1:12So there's a huge portion of the market that we can appeal to by creating content and ads that are actually slightly further up the buying chain. So let's take a look. This one specifically is about how solar works. How solar works. How solar works. Let's walk through the science behind it. It's all works very simply. We have the solar panels which capture the sunlight radiance from the sun. Even that, you know, that transitions within the first kind of three seconds. Just watch that one more time again. Still curious about how solar works. Let's walk through the science behind it. It's all works very simply.

▶ 1:46So within the first kind of three, four seconds, we're immediately to a lovely drone shot that almost, it looks so nice. It doesn't even look real. And our editors have done this lovely animation where you've got kind of the power filling up on both sides of the panels. Things like this just grab people. And as soon as you grab someone, then there's, you know, the likelihood they actually continue listening to you and taking action at the end of what you have to say is so much higher. And you know, sometimes you run ads and if the hook isn't strong enough, people will drone shot that almost it looks so nice it doesn't even look real and our editors have done this lovely animation where you've got kind of the power filling up on both sides of the panels

▶ 2:01things like this just grab people and as soon as you grab someone then this you know the likelihood they actually continue listening to you and taking action at the end of what you have to say is so much higher and you know sometimes you run ads and if the hook isn't strong enough people will just drop off straight away the retention rate will be terrible and it's things like this swapping that angle really quick using some really clever editing from our really experienced five editors at this point that really ensures that people actually listen to what you have to say we have the solar panels which capture the sunlight radiance from the sun and convert that into dc energy the dc energy travels down to your inverter where it'll convert it into ac energy which is what we use

▶ 2:43within our homes so again dc to ac very simple and if you're in the industry you you're going to be just say it converts dc to ac or whatever i'll not even mention it um but the fact that david just finishes that off by making sure it's relevant to the customer especially at this top of funnel kind of awareness level we need to say that ac is the energy that we use within our homes to bring the point around so that people actually understand why on earth is going on about dc to ac so when the sun's out when the light's there and we have the level of irradiance you're generating free energy so within a solar system you essentially have three elements you have your inverter you have your battery storage

▶ 3:17and we have the brain of the system which is the battery management system which works alongside the inverter so this is what dictates what is used and where the energy goes so when the sunlight as we can see beautiful day today be generating a lot on those panels there the energy will come down to the inverter and if the house has a demand that will then be converted to ac and go straight to the house to meet the demand any excess energy is just going to go straight into the battery once the battery is completely full uh depending on what type of home you have you might have a hot water tank so you install a hot water diverter to take that excess energy stuff like that so you might think that that's

▶ 3:54kind of added unnecessary detail but it's things like that that actually when someone's watching already this far you kind of want to give them a bit of detail on some things that they may not have heard before um and just make sure that they are getting value from the content rather than doing a super simple explanation that maybe doesn't cross that line between entertainment to value and education you might have a nice electric vehicle and you can talk that's a great point here so this is a perfect example of why we film in landscape right so you're like what these are vertical ads are you stupid why are you filming in landscape you're never going to use any of that footage right but it's really important because it gives us flexibility and versatility so when david says

▶ 4:35um you know you might have an electric vehicle our editors have panned over to the right in their originally what was a landscape piece of footage and they've been able to to highlight that electric vehicle that was in the right of the landscape footage the other reason we do it is that especially when you're following someone around it's very very hard to be to keep them kind of this close in frame so that they're taking up most of the frame but not lose them out of the side of the frame especially you know for a vertical video um when you're filming in landscape if if david strays to over here on the right he strays over here on the left we just get our editors to just pan with him and it just makes

▶ 5:14sure that we never lose um what would otherwise be a really good piece of footage by essentially just having david come on you know walk out of the frame which is really easily done when you're roaming around a system you might have a hot water tank so you install a hot water diverter to take that excess energy you might have a nice electric vehicle and you can top up your car using the sun if there's excess energy there otherwise it'll go back to the grid and if you set up a smart export guarantee you can get paid for that as well if you want to receive a hassle-free quotation today get in touch by clicking the button below giving us a few details and one of our team will be in touch so really lovely little

▶ 5:50call to action there as well so while it is more of an educational piece we this is the kind of thing that gets quite a lot of engagement so we want to make sure that those that are engaging are being told to do something even if it's relatively unlikely that they actually go ahead and do it um so yeah just a nice little call to action there give us a few details and one of the team will be in touch and then finally some nice b-roll um there at the end of the van um driving in there i remember i had to direct him to do that a couple times can you just go back a bit david come back and yeah all that kind of stuff um but yeah so really nice kind of uh educational explainer video there that's a funny freeze right at the start um nice educational video there um that is again much

▶ 6:30more top of funnel uh that is potentially going on a slightly higher cost per lead but it's also fantastic for nurturing um that's the one thing i didn't even mention at start this video right these videos that are less like uh take action take action get a quote do this get what about this hardware try this well these videos that are more educational once someone has already become a lead these are fantastic for getting someone to actually take um the next step and actually go ahead and buy the system because you're educating them on all of the benefits on how it works so that they understand what they're buying and overcoming some barriers that maybe your sales rep or you in the office are going to miss or some things some questions that they have that don't ask things like that

▶ 7:07um these videos are why i think our clients have such high close rates um because we've got these and video reviews coming through that just being peppered um constantly on people's feeds uh you know you literally once you become a lead with jdmf you're going to get hit with like five of these explainer videos um as well as all of their customer testimonials so you know it's an all-round kind of attack um in a really nice way to educate the customer and ensure that they actually go ahead so if you want ads edited and made and filmed just like this one we do the full service package so i come out direct with a professionally trained videographer you know our videographers have about 10 years experience each

▶ 7:46um we bring all the kit we come film we script it out we prepare you for the shoe i coach you through it i prompt you through it to make ads just like this one even if you're a bit nervous on camera um then we obviously run all of the ads everything done done for you you get the leads you sell them and um yeah you grow your business essentially if that it's just what you want um and it's of interest you should see book an appointment somewhere at the top of this video and you'll be able to book in for a discussion and we'll see how we can help so without further ado have a lovely rest of the day and i'll see you in the next one