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Lab notes · the training tapes
Training tapes. Free. Long. Useful.
The videos we make for our own clients, opened up: how the ads work, how to film, how to follow up, how to sell the job. Pull up a chair.
01The tapes80 videos
Facebook ads30 Oct 2025
▶ 11:46The four ad types that actually work for solar
Jude CornishNo. 068Facebook ads10 Sept 2025
▶ 14:32Why most Meta ad accounts collapse over timeJude CornishNo. 064Facebook ads15 Aug 2025
▶ 13:41Why educational solar ads brought JDM Earth £15k average dealsJude CornishNo. 060Facebook ads13 Aug 2025
▶ 15:04Why this solar ad worked immediately after launchJude CornishNo. 059Facebook ads4 Aug 2025
▶ 12:18Why this local solar ad converts so wellJude CornishNo. 057Facebook ads2 May 2025
▶ 09:48Why we covered client ad spend and nearly broke ourselvesJude CornishNo. 054Facebook ads1 May 2025
▶ 06:09Why attribution massively underreports Meta ads impactJude CornishNo. 053Facebook ads30 Apr 2025
▶ 04:46Why I’m not allowed in our clients’ ad accountsJude CornishNo. 052Facebook ads29 Apr 2025
▶ 05:12Why creative testing decides long-term Meta ads successJude CornishNo. 051Facebook ads25 Apr 2025
▶ 08:36Why we charge a setup fee for Meta adsJude CornishNo. 048Facebook ads24 Apr 2025
▶ 07:58Why cost per lead is a misleading metric in solarJude CornishNo. 047Facebook ads23 Apr 2025
▶ 08:27Why multi-channel marketing outperforms single-channel adsJude CornishNo. 046Facebook ads18 Jan 2025
▶ 03:18How leveraging bigger brands improves ad engagementJude CornishNo. 042Facebook ads17 Jan 2025
▶ 07:46Why our Meta ads campaigns perform before they even optimiseJude CornishNo. 041Facebook ads11 Jan 2025
▶ 06:42Why Meta ads should nurture solar leads, not just generate themJude CornishNo. 034Facebook ads9 Jan 2025
▶ 09:18Why organic content still matters for solar installersJude CornishNo. 030Facebook ads21 Dec 2024
▶ 07:36Meet solar buyers where they already spend time onlineJude CornishNo. 016Facebook ads17 Dec 2024
▶ 08:58Why multi-touchpoint marketing beats better adsJude CornishNo. 012Facebook ads14 Dec 2024
▶ 11:11Why top-of-funnel solar ads can produce cheaper leads long-termJude CornishNo. 010
▶ 11:46The four ad types that actually work for solarJude CornishNo. 068Facebook ads10 Sept 2025▶ 14:32Why most Meta ad accounts collapse over timeJude CornishNo. 064Facebook ads15 Aug 2025▶ 13:41Why educational solar ads brought JDM Earth £15k average dealsJude CornishNo. 060Facebook ads13 Aug 2025▶ 15:04Why this solar ad worked immediately after launchJude CornishNo. 059Facebook ads4 Aug 2025▶ 12:18Why this local solar ad converts so wellJude CornishNo. 057Facebook ads2 May 2025▶ 09:48Why we covered client ad spend and nearly broke ourselvesJude CornishNo. 054Facebook ads1 May 2025▶ 06:09Why attribution massively underreports Meta ads impactJude CornishNo. 053Facebook ads30 Apr 2025▶ 04:46Why I’m not allowed in our clients’ ad accountsJude CornishNo. 052Facebook ads29 Apr 2025▶ 05:12Why creative testing decides long-term Meta ads successJude CornishNo. 051Facebook ads25 Apr 2025▶ 08:36Why we charge a setup fee for Meta adsJude CornishNo. 048Facebook ads24 Apr 2025▶ 07:58Why cost per lead is a misleading metric in solarJude CornishNo. 047Facebook ads23 Apr 2025▶ 08:27Why multi-channel marketing outperforms single-channel adsJude CornishNo. 046Facebook ads18 Jan 2025▶ 03:18How leveraging bigger brands improves ad engagementJude CornishNo. 042Facebook ads17 Jan 2025▶ 07:46Why our Meta ads campaigns perform before they even optimiseJude CornishNo. 041Facebook ads11 Jan 2025▶ 06:42Why Meta ads should nurture solar leads, not just generate themJude CornishNo. 034Facebook ads9 Jan 2025▶ 09:18Why organic content still matters for solar installersJude CornishNo. 030Facebook ads21 Dec 2024▶ 07:36Meet solar buyers where they already spend time onlineJude CornishNo. 016Facebook ads17 Dec 2024▶ 08:58Why multi-touchpoint marketing beats better adsJude CornishNo. 012Facebook ads14 Dec 2024▶ 11:11Why top-of-funnel solar ads can produce cheaper leads long-termJude CornishNo. 010Is your area still open? A few installers per area.
Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.
✓£2,000 to start, then nothing until your first deal.