Why we charge a setup fee for Meta ads

▶ 0:00So yeah, we have a setup fee. Pretty wild because very few people do in this space. I'm going to sneeze. I'm not going to tell you what the setup fee is. You're going to have to book a discovery call, click somewhere above, book an appointment in order to find that out. But I'm going to tell you why we have a setup fee. So when you're building a house, you lay the foundations first and you spend a lot of money on the foundations because without the foundations, the house is going to fall down. I mean, I don't even need to make this video. It kind of just makes sense.

▶ 0:30But we have a setup fee because we do a lot of work that is foundational to the success of a long-term performance of a campaign. So the first one is enforcing that we actually come out to shoot video ads with you. Now, this isn't an add-on with us. This is a must. It is what we do. If you have your own videographer, then that's fantastic. And we can use your videographer to bring the setup fee slightly down. If you don't, then we'll bring our own. Next up is a fully bespoke funnel that we build out. We don't use Meta's native lead forms. That would be free and easy.

▶ 1:00Easy to do, but it's not the best solution. So we use bespoke mobile first funnels that we build out for you. Next thing is we do full post-production and creative process to basically take that shoot that we recorded and turn it into 50 to like 300 ads because we've got like 15 to 30 creative angles. Each one of those has got five to 10 different variants for each ad based on hooks and call to action things.

▶ 1:27So all of that editing goes into place. So you can imagine how expensive that is across like over 20 clients, right? Next thing is spending the adequate time to really understand your sales process and what you're currently doing and where you are at and what reporting you've got in place and all that kind of thing so that we can actually reliably see what's going on.

▶ 1:46Like we can actually determine where the problems are in your business, in your sales process. If we don't spend the necessary time to do that, we can load you onto some CRM and get some like numbers and figures coming out, but we're not actually going to understand what your process is and why you do certain things, right?

▶ 2:04And this is critical because, I mean, we compare things like lead to call rate, call to survey rate, survey to deal rate across all of our clients. And if we don't know what your actual process is and if you don't know what the process is, then foundationally, we could be telling you things that are completely wrong. We could be positioning the ads in a completely wrong way.

▶ 2:21And that's why we haven't had a client churn from us in two years because we actually spend the time up front to understand where they're trying to go. And even if things don't work 100% fantastically immediately, we know what we need to do and let's fix that because we understand the client's process and their business.

▶ 2:35And finally, when you onboard with us and pay this setup fee, you get access from day one to the insights and data from over 20 clients that are spending combined over six figures per month on their advertising and you get access to that data immediately off the bat. And that is probably worth the setup fee in itself because you are going to be able to stand on the shoulders of giants and take that data and implement it into whatever you're doing day to day in your business.

▶ 3:01So that is why we charge a setup fee. Now, we've done some pretty creative things with the setup fee in the past where people actually pay more, but they pay off in a slightly different structure. So if you are interested in that kind of thing, then just get in touch with us and we'll try and figure something out. But yeah, hopefully that explains why we have a setup fee, why other people don't.

▶ 3:16And we'll catch you in the next one.