Profit scan · write your own prescription

The profit calculator for home services businesses. See what each job really leaves you.

Your totals for a month or a year, straight from your accounts. See what one job really costs you, line by line, where every pound of sales goes, and your profit after tax.

01The scanWorked out in your browser
Step 1 · your totals, from your accounts
I install
Your totals are for
VAT on your jobs

0% on solar, batteries and heat pumps fitted in homes in Great Britain until 31 March 2027 (HMRC VAT Notice 708/6). 20% on windows, doors, air con, roofing and commercial work.

Job costs · totals, without VAT
Overheads · totals, without VAT
Marketing · totals, without VAT
Step 2 · what your numbers say
Net profit this month, before tax£20,00013% of your sales
Profit per job£1,667from £13,333 the customer pays
Gross margin26%left on each job after its costs
Profit after tax, a year£180,150corporation tax estimated

Where every £100 of sales goes

  • Job costs£74
  • Overheads£10
  • Marketing£4
  • Your profit£13
One job, line by line
The customer pays£13,333
Kit and materials−£6,000
Install labour−£1,800
Scaffolding−£600
Certification and DNO−£250
Sales commission−£667
Finance fees−£358
Other job costs−£150
Gross profit per job£3,508
Its share of overheads−£1,342
Its share of marketing−£500
Net profit per job£1,667
Profit and loss, month and year
LineMonthYear
Customers pay£160,000£1,920,000
Saleswithout VAT£160,000£1,920,000
Job costs−£117,900−£1,414,800
Gross profit26% margin£42,100£505,200
Overheads−£16,100−£193,200
Marketing−£6,000−£72,000
Net profit before tax13% margin£20,000£240,000
Corporation taxlimited company, estimate−£4,988−£59,850
Profit after tax£15,013£180,150

An estimate to plan with, not accounts. Corporation tax at 2026/27 rates for a limited company with no associated companies; a sole trader pays income tax instead.

Every cost, biggest first

Job costs74%

Kit and materials45% · £6,000 / job
Install labour14% · £1,800 / job
Sales commission5% · £667 / job
Scaffolding5% · £600 / job
Finance fees3% · £358 / job
Certification and DNO2% · £250 / job
Other job costs1% · £150 / job

Overheads10%

Office and salaried staff4% · £583 / job
Directors' salaries3% · £333 / job
Vans and fuel1% · £150 / job
Premises1% · £125 / job
Accountant and other1% · £67 / job
Insurance0% · £50 / job
Software and subscriptions0% · £33 / job

Marketing4%

Ad spend3% · £333 / job
Agency and lead fees1% · £167 / job
Net profit13% · £1,667 / job
Step 3 · our reading
  • WatchGross margin 26%

    Workable, but a common target is 30% or more on each job before overheads.

  • HealthyNet margin 13%

    £20,000 profit a month before tax, on £160,000 of sales.

  • WatchMarketing costs £500 per job

    That is 4% of your sales. Our solar installers average about £282 of ad spend per signed job.

  • HealthyYour biggest cost: kit and materials

    It takes 45% of your sales. Every point you save there is worth £19,200 a year.

  • HealthyYour first 7 jobs pay the bills

    They cover overheads and marketing. Every job after that adds £3,508 of profit, so your last 5 jobs this month are where the money is.

Want it read properly, against our installers' real numbers?Book a free autopsy →

02The dose · Installs calculatorDispense to taste

So, what's your dose?Start with how many extra installs your fitters can take.

Pick your trade, drag to the installs your fitters can take, and put in your own numbers if you know them. Leave them blank and we use our solar installers' averages, or our estimates for the newer trades. Then we'll send you the plan to get there.

I install
I'd like to addinstalls / month
5255075100
My numbers · blank uses our solar installers' averages
Revenue / monthOn top of what you do now.
Revenue a yearTwelve months at this dose.
Leads neededEnquiries your own ads need to bring in.
Quotes neededSurveys your team sits.
Lead spend / monthWhat the ads cost.
Cost per installAd spend per signed job.
Gross profit / monthWithout VAT, at your margin.
Back per £1 of adsGross profit for every pound of lead spend.
The pill sheet · 1 pill = 1 installFig. 03

Every pill is a household that paid you. We size the dose to your fitters, not to our invoice.

drag the capsule. watch them pop.
Your plan · free

The videos, the ads and the quiz we'd run to fill 30 solar installs / month. On your WhatsApp in a minute.

A projection, not a promise. One WhatsApp, no spam.
Free sample

The plan, in writing.

Tell us your install number and we write the plan to hit it: the videos, the ads, the quiz, and both guarantees.

Book an autopsy →
03QuestionsAnswered straight

About the numbers.

What installers ask once they've seen their break-even.

Every question →
  • Q01

    What margin should a home services business make?

    It depends on your trade, your kit deal, your labour and your area. The calculator shows yours; what matters is that marketing comes out of the margin, not the price.

  • Q02

    What counts as fixed costs?

    Everything you pay whether you install or not: vans, wages for office staff, rent, insurance, software.

  • Q03

    Should marketing be in fixed costs?

    We keep it separate so you can see what it does. A retainer that brings no installs is a fixed cost; one that does pays for itself.

  • Q04

    Is anything I type saved?

    No. It is worked out in your browser and goes nowhere.

Is there still a solar place? 6 of 60 left, UK-wide.

Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.

£2,000 to start, then nothing until your first deal.

Fig. 1 · Solar installersAs of 8 Nov 2026Solar53 live, UK & Ireland6 of 60 UK solar places left
Leads from our ads · last 24 hoursAd leads
last 24 hours
Latest sale£13,200
Book an autopsy →
£13,200 soldBook a free autopsy