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Solarfix NI
319 leads in one month at £10 to £12 each.
✓£2,000 to start, then nothing until your first deal.
Client file 017
On protocol
“We are very happy with the amount of leads we're generating. We're definitely seeing an upturn in the number of leads that we've got, particularly when we compare this to January of last year”
- Trade
- Solar
- Joined
- Oct 2025
- Case studies
- 1 case study
- Ads
- 48 ads
- Shoots
- 2 shoots
Solarfix NI· every other dot is another installer on the protocol
Their story.
Where they started
Solarfix NI is the largest solar installer in Northern Ireland. We work with Managing Director Michael O'Donnell and Roy Lucas, their Head of Sales and Marketing. They sit in the top three on price and sell on quality, not on being the cheapest. They were aiming for 60 domestic installs / month. They had a full-time marketing executive and put a lot into sponsorship, including the province's biggest rugby team and a major arena. They wanted a steady flow of strong leads they could scale up with confidence.
What was hurting
Northern Ireland is a small market, so they could not simply spend more to get more. Competition had grown from six or seven installers to around 30, many of them racing to the bottom on price. The share of leads going on to a survey had fallen from about 65% to 42%. They needed better quality leads and faster results, with numbers they could check quickly.
What they had tried
Their marketing had been sponsorship, traditional media and an in-house team. Michael had been wary of Meta because it did not look like their usual customer. They wanted proof before putting more money in.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close. We spent two days filming with them, one on residential installs and one on commercial.
They only paid £2,000 to get started. Book your autopsy →
What happened
By February 2026 their cost per lead was unusually low and lead volume very high. Roy said they had an upturn in leads compared with a year earlier. In the last quarter we sent them 669 opportunities. Even July, normally a quiet month in Northern Ireland, brought in more leads than June or August the year before. That July came to 319 leads, with the cost per lead at about £10 to £12. Cost per lead has floated around £10, and they have had to reduce their ad spend, because they simply couldn't handle the volume of enquiries and the number going through to an appointment.
“The peaks were very, very high, and the troughs aren't as low as they have been before.”
“You're running at 150, 200 leads a month. Just from my point of view, I'm doing budgets for the next six months, so I'm going to be factoring that same number, same spend with you guys in.”
Here's the video.
Their 2 shoots, on camera.
Every filming day with Solarfix NI, newest first, with the stills we hold for each. Tap any photo to see it large.
Shoot 2August 20268 photos
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Book a free autopsy. 30 minutes with Ben, about your area and your numbers.
✓£2,000 to start, then nothing until your first deal.