Book a free autopsy
Michael O'DonnellManaging Director
Michael, Managing Director at Solarfix NI, came to us for help. This is what we did for Michael, what it did for Solarfix NI, and what it could do for you.
- Company
- Solarfix NI
- Trade
- Solar
Michael came to us for help.
Michael O'Donnell is managing director of Solarfix NI, the largest solar installer in their market. They sit in the top three on price and sell on quality, and they were aiming for 60 domestic installs a month.
Competition had grown from six or seven installers to around 30, many racing to the bottom on price. The share of leads going on to a survey had fallen from about 65% to 42%. Marketing was sponsorship, traditional media and an in house team, and Michael had been wary of Meta because it did not look like their usual customer.
the province is a small market, so they could not simply spend more to get more. Michael wanted proof before putting more money in, and better quality leads with numbers he could check quickly.
What we gave Michael.
Five things, one prescription. This is what each one did for Solarfix NI.
- FilmazepamVideography
We filmed several installs in one day, with drone footage and customer reviews.
- MetabolFacebook ads
Facebook and Instagram ads built from that footage, plus a separate commercial funnel and budget when Roy asked for more commercial work.
- FiltrazineFunnels
A detailed mobile page that collects the information they need from each lead, straight into their Salesforce system.
- ReviewazolTestimonials
Customer reviews filmed on the shoots and used in the ads.
- DatacillinData
A dashboard showing leads, cost per lead, cost per quote and cost per sale.
Solarfix NI, on film.
Press play. It is their words, not ours.
More from Solarfix NI.
Want us to walk through what we'd do for you, like we did for Michael?
Book a free autopsy. 30 minutes with Ben, about your area and your numbers.
✓£2,000 to start, then nothing until your first deal.