

Decides what your ads say. Your ads have stopped arguing.


Decides what your ads say. Your ads have stopped arguing.
Imogen decides what we film on your jobs and why, from the brief to the finished ads. Before On steroids, two years at Segen, one of the UK's largest solar distributors.
What they do for youDecides what we film on your jobs and why, then which ads run.
Joined Castore when the influencer programme was just two weeks old, growing it into a network of ~400 creators across F1, Fitness, and Golf. The role covered creator sourcing, relationship management, and campaign coordination, alongside delivering creator experiences including hosting at Red Bull Racing HQ, private shopping events, and coordinating 50 creators at RunFest, Silverstone.
A planned career break involving solo travel across eight countries in South East Asia, strengthening independence, adaptability, and organisational skills.
Jul 2022 – Dec 2024Managed and grew Segen's B2B social channels, increasing LinkedIn followers by 324% over two years. Covered copywriting and campaigns across blogs, product launches, and case studies, alongside competitor tracking and performance analysis. Also supported international supplier training, roadshows, and major industry events including Solar & Storage Live.
Supported social media promotion of women's, men's, and kids' fashion across Instagram, TikTok, and Facebook, creating content and tracking emerging trends. Also managed product listings and online sales through customer engagement.


Writes forty hooks before breakfast. Keeps three. Mourns none.


Moves your budget to whatever's selling before your brew's gone cold.


Treats every pound of your ad spend like a suspect.
Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.
✓£2,000 to start, then nothing until your first deal.