Placebo controlled · vs the job board

Facebook ads vs MyBuilder. Pay per shortlist, or own the enquiry?

On a job board you pay to be shortlisted, then compete with the others on the list. With your own ads, the homeowner has seen your work and picked you to ask, before she fills in the quiz.

£2,000 to start, then nothing until your first deal.

01The problem with MyBuilderThe facts, sourced

How MyBuilder works for a trade.

What you get, what it costs, and where it leaves you. Sourced where the platform or an independent report says so.

The model
Trades express interest in a posted job for free and pay a fee when the homeowner shortlists them.Source: Whito: UK trade directory costs 2026 (June 2026) ↗
What a shortlist costs
Whito reports roughly £2 to £35 for typical jobs, more for big ones. The fee depends on the job, not on whether you win it.Source: Whito: UK trade directory costs 2026 (June 2026) ↗
Where you sit
On a shortlist with other trades, competing on the same job description. Winning the job is still down to price and speed.
02What we do differentlySide by side

Head to head.

Where MyBuilder leaves you, against what we do instead, line by line.

A job boardOn steroids

Pay per shortlist

£2,000 to start, then nothing until your first deal.

Competing on the same job

Your enquiry, nobody else sees it

A short description of the job

Six questions answered, address included

Mostly small jobs

Full systems and whole-house jobs

03How we do itFive things · one team

Everything that sells an install, under one roof.

Facebook finds homeowners before they search for anyone. On its own, it's a boosted post. With these five run by one team, it's a system that sells installs.

04Proof it's realFilmed on real installs

What your ads are made of.

Every ad starts on one of our installers' real jobs: the owner talking to camera, the install, the drone shot. Never stock footage.

Installers talking to camera

Everyone's EnergyOn camera · 30 Oct
LET ElectricalTo camera · 29 Oct
Electech ElectricsTo camera · 28 Oct
Everyone's EnergyTo camera · 30 Oct

On their jobs

DNA Power SolutionsDrone · 22 Oct
Everyone's EnergyDrone · 30 Oct
Everyone's EnergyBattery · 30 Oct
All Solar WorksDrone · 26 Oct
  • A Fore UK installer pointing up at the new solar panels on a garage roof
  • Two Everyone's Energy solar installers outside a home they have just fitted
  • A LET Electrical installer beside a solar inverter he fitted indoors
  • The Electech Electrics team beside their sponsor board at the local rugby club
  • An Actismart solar installer shaking hands with a homeowner after the install
  • An All Solar Works roofer crouching on scaffolding to check newly fitted solar panels
  • Two of the DNA Power Solutions team with a home battery they fitted in a garage
  • A Three Counties installer checking a newly fitted door frame
05Where they winHonestly

When MyBuilder is the better call.

Sometimes the other option is the right prescription. These are the times we would tell you so on the call.

Indication 01

You want occasional small jobs to fill a quiet week.

Indication 02

You're a one-person business without a sales process.

06QuestionsAnswered straight

Before you choose.

What installers ask us when they're weighing MyBuilder.

Every question →
  • Q01

    Can I use both?

    Yes. Most installers we work with stop needing the board for volume.

Is your area still open? A few installers per area.

Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.

£2,000 to start, then nothing until your first deal.

Fig. 1 · Installers on the protocolAs of 8 Nov 2026SolarWindowsHeat pumps61 live, UK & Ireland6 of 60 UK solar places left
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