Doctor No. 01
Joe Garbutt, CEO & co-founder, in a white lab coat
Joe GarbuttCEO & co-founder

Not a real doctor. Has been asked to stop introducing himself as one at weddings. Will not stop.

Garbutt, J.
Leadership · lab coat

Joe GarbuttCEO & co-founder

Joe is CEO and co-founder of On steroids: the strategy, the operations and the team behind every installer. He took over fulfilment in December 2024 and ran the accounts himself until the lab filled up. Ex-Unilever.

What they do for youRuns the business: the strategy, the operations and the team behind every installer.

Previously at
On file
9 FAQ answers2 case-study films
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01Case history3 roles

Where they've been.

  1. 01
    Mar 2024 – Jan 2025

    FounderEnvision Socials

    Envision Socials was a natural progression from my earlier venture, Augmentum Media. It gave me the opportunity to run every part of a digital marketing business end-to-end from sales and client acquisition through to strategy, content, and delivery. That experience allowed me to develop a much deeper understanding of how marketing businesses actually operate and helped me identify where my strengths were best applied.

  2. 02
    Aug 2023 – Mar 2024

    Co-FounderAugmentum Media

    My first real taste of running a digital marketing business working directly with clients, testing growth strategies, and learning what it takes to deliver measurable results. Those early lessons around client service, marketing performance, and business operations continue to influence how we run On steroids today. It was also a lesson in partnering with an absolute killer (shoutout Jude)!

  3. 03
    Jun 2021 – Aug 2022

    Ecommerce Account ExecutiveUnilever

    My time at Unilever developed the commercial and analytical foundations that underpin the On steroids approach today, combining data, performance marketing, and scalable systems to help solar installers grow faster and more predictably.

Is your area still open? A few installers per area.

Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.

£2,000 to start, then nothing until your first deal.

Fig. 1 · Installers on the protocolAs of 8 Nov 2026SolarWindowsHeat pumps61 live, UK & Ireland6 of 60 UK solar places left
Leads from our ads · last 24 hoursAd leads
last 24 hours
Latest sale£13,200
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£13,200 soldBook a free autopsy