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Every quiz answer.
Facebook ads sales tracking for installers · Datacillin, pill 5 of 5
Facebook doesn't know who bought. So it finds you more tyre-kickers.
Out of the box, Facebook hunts for people who fill in forms. When you mark a job sold in your CRM, our own attribution system tells Facebook: this one bought a £15k system, find more like them. And you see what every quote and every sale costs, live.
✓£2,000 to start, then nothing until your first deal.
HubSpot
Salesforce
01The problem
No idea what a sale costs you.
Facebook has no idea which of your leads bought. So it finds you more form-fillers, your agency reports the clicks, and your sales team blames the leads.
I'm not quite sure what the cost per sale is, to be honest.
Discovery call with Jude ·Out of those five hundred leads, we didn't even get a dip.
Strategy call with Jude ·The leads were just very mediocre, not really interested window shoppers.
Discovery call with Jude ·We just can't tell. The numbers are totally skewed.
Discovery call with Jude ·
Installers, word for word, on calls with Jude. The date, never the name.
02What we do
Close the loop. Give Facebook a pat on the back.
Out of the box, Facebook can't see past the lead. It never finds out who you quoted, who you sold, or who never picked up, so it hunts for the cheapest leads: the ones that go nowhere. We feed every lead through our own attribution system into your CRM, whatever CRM you use. When you mark it quoted or sold, it goes back to Facebook through its Conversions API (CAPI). A big pat on the back every time you actually make money, and Facebook soon learns who buys from you and spends your budget finding more of them.
Facebook learning who buys
Every sale goes back to Meta, so every lap is quicker than the last: Facebook stops guessing and goes straight for people like your buyers. Then it settles at a fast, steady pace.
Illustrative: £12,000 a sale, one sale a lap. Your own figures come from your CRM.
Session tracking
Which ad, which click.
Pipeline stage
Quoted, survey booked, sold.
Deal value
What the job was worth.
What Facebook is told about every lead. Names, numbers and emails are scrambled first.
03Proof · happening now
Leads, quotes and sales, as they land.
A live read of the quotes and sales landing across our installers, anonymised, straight from their CRMs. Ask any agency for the same.
Dispensary log · latest—
| Client | Value | When | Status |
|---|---|---|---|
| Client 94 | £15,500 | 1 min ago | Sold |
| Client 73 | £14,800 | 3 mins ago | Sold |
| Client 25 | £10,497 | 5 mins ago | Sold |
| Client 42 | £20,658 | 11 mins ago | quoted |
| Client 59 | £13,400 | 13 mins ago | quoted |
| Client 40 | £13,997 | 31 mins ago | quoted |
| Client 21 | £12,000 | 36 mins ago | quoted |
| Client 00 | £13,200 | 42 mins ago | Sold |
| Client 57 | £10,205 | 45 mins ago | quoted |
| Client 60 | £12,000 | 46 mins ago | quoted |
| Client 70 | £15,675 | 50 mins ago | Sold |
| Client 47 | £13,490 | 1 hour ago | quoted |
| Client 12 | £12,982 | 1 hour ago | Sold |
| Client 93 | £2,181 | 1 hour ago | quoted |
| Client 51 | £11,550 | 1 hour ago | quoted |
| Client 70 | £11,700 | 1 hour ago | quoted |
| Client 52 | £15,673 | 1 hour ago | quoted |
| Client 04 | £15,000 | 1 hour ago | quoted |
| Client 83 | £19,780 | 2 hours ago | quoted |
| Client 69 | £9,903 | 2 hours ago | quoted |
| Client 65 | £12,300 | 2 hours ago | quoted |
| Client 52 | £6,764 | 2 hours ago | quoted |
| Client 13 | £18,125 | 2 hours ago | quoted |
| Client 37 | £12,650 | 2 hours ago | quoted |
| Client 48 | £15,280 | 2 hours ago | quoted |
| Client 27 | £13,995 | 3 hours ago | Sold |
| Client 25 | £12,000 | 3 hours ago | quoted |
| Client 68 | £6,000 | 3 hours ago | quoted |
| Client 59 | £13,850 | 3 hours ago | Sold |
| Client 27 | £13,520 | 3 hours ago | quoted |
| Client 47 | £12,580 | 3 hours ago | quoted |
| Client 98 | £9,100 | 3 hours ago | Sold |
| Client 25 | £12,000 | 3 hours ago | quoted |
| Client 32 | £10,000 | 4 hours ago | quoted |
| Client 24 | £27,000 | 4 hours ago | quoted |
| Client 22 | £13,384 | 4 hours ago | quoted |
| Client 61 | £12,000 | 4 hours ago | quoted |
| Client 09 | £17,380 | 4 hours ago | quoted |
| Client 79 | £17,000 | 4 hours ago | quoted |
| Client 54 | £15,000 | 4 hours ago | quoted |
Client names anonymised. Their CRMs, not ours.Open the live data feed →
04How it learns
First deals in weeks, sharper results by month three.
| Weeks | Facebook optimises for | Finds |
|---|---|---|
| 1–2 | Leads | Form-fillers |
| 3–6 | Quotes | People who let you round |
| 7+ | Sales | Buyers |
From the jobs we film
05Why us
No tracking, the pixel alone, or the whole loop.
No trackingThe pixel aloneDatacillin
Facebook hunts forClicksForm-fillersBuyers: quotes first, then sales
What you can seeLeadsCost per leadCost per quote and cost per sale, live
Your CRMNot connectedNot connectedConnected, usually in the first week
When it breaksNobody noticesNobody noticesOur data team fixes it, in-house
06Direct integration
Most renewables CRMs, connected.
Connected directly, usually in your first week.
- HubSpot
- Salesforce
Yours isn't here? If it has an API, we'll connect it.
07Built and managed in-house
Who looks after the data.
Doctor No. 35
Leo RochaSystems Architect
Runs an army of AI agents that never sleep. Insists they're just tools. They salute him and call him The General.
Rocha, L.
Doctor No. 09
Excellence DumbiriCRM & Automations Specialist
Has never met a duplicate contact that lived to tell the tale. Checks every sale lands. Then checks again.
Dumbiri, E.
Doctor No. 65
Tom OrmsbyArtificial Intelligence Implementation Specialist
Runs Synaite with Dan. Writes the code. Blames Dan for the bugs.
Ormsby, T.
Doctor No. 68
Dan WillsArtificial Intelligence Implementation Specialist
Runs Synaite with Tom. Fixes the bugs. Makes sure Tom knows it was him.
Wills, D.
08Patient information leafletDatacillin
- Q01
Is my customer data shared?
Facebook gets what it needs to find more buyers: which ad the lead came from, the quiz answers, the pipeline stage and the sale value. Names, phone numbers and emails are scrambled before Facebook gets them, so it can match the buyer without ever reading their details. Nothing goes to any other installer or company.
- Q02
My CRM isn't listed
We read its API docs and tell you if it can connect.
- Q03
No CRM?
We'll set one up.
- Q04
How long to connect?
Usually the first week.
- Q05
What does it cost?
All five services come together, for one price. It's £2,000 + VAT to start. Your ad spend is separate: you pay it to Facebook directly, from your own ad account, so you see every penny. Ben runs through the rest for your trade and your area on the call.
Not sold separately.
Five active ingredients, one prescription, from £2,000 (+VAT) to start. Together they've made home services businesses £27.2M in sales.
Is your area still open? A few installers per area.
Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.
✓£2,000 to start, then nothing until your first deal.