Arc Technical

Fully booked for March, then booked into June.

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£2,000 to start, then nothing until your first deal.

Client file 002On protocol

“We're fully booked for March. I don't think I've ever been able to say that before.”
24 Feb 2026Jonathan Hectoron a catch-up call with Joe

Who we work with

Trade: Solar
Joined: Apr 2025
Case studies: 2 case studies
Ads: 89 ads
Shoots: 4 shoots

Fig. 1 · Where they areUK

Arc Technical· every other dot is another installer on the protocol

01How it went5 chapters

Their story.

Where they started
Arc Technical is a local solar and battery installer run by directors Oliver Hector and Jonathan Hector. They started about 18 months before we met, covering Swindon, Chippenham, Melksham and Trowbridge, down towards Salisbury. Most of their customers are mature homeowners with savings, and they win work by being local. They wanted to grow from part-time work into a full-time business with its own office. Their model needed more installs a week than they were doing.
What was hurting
Leads came in only now and then, and referrals were the main source of work. Oliver and Jonathan know how to install and run a business, but they are engineers, not marketers. Without a steady flow of enquiries they could not plan crews or hire.
“We're engineers we're not marketing people and we know how to run a business”
21 Apr 2025Jonathan Hectoron their discovery call with Jude
What they had tried
Oliver had bought leads from a few places, and they were fed up with them. They were comparison leads: people who only wanted the cheapest quote, and the same enquiries were being sold to several installers. They had also boosted the odd post on Facebook and Instagram, but nothing brought a steady flow of enquiries.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close. Ads with both Oliver and Jonathan on camera worked best.
What happened
Leads arrived faster than the team could answer them, so they brought in a dedicated person to phone every enquiry. In August 2025 about one in four leads converted. In January 2026 Oliver booked four surveys within an hour of working through the list. By February they were running about 40 leads a month at £38 to £44 a lead, and were fully booked for March. By April 2026 they had 65 leads, up 44% on the month, at £31 a lead. The install team was booked into June. They now recommend us to other installers, but only if they're ready to be absolutely swamped by leads.
“He said, what's your lead time? I said, ah, you know, 10 days. So he kind of last week said, can you do it next week? I said, no, I can't do it till June.”
20 Apr 2026Jonathan Hectoron a catch-up call with Joe
“Within an hour I got four surveys booked.”
2 Jan 2026Oliver Hectoron a catch-up call with Joe