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You want someone in the office full time, posting organic content daily.
Placebo controlled · vs self-medicating
Facebook ads in-house or with a team that does nothing else?
To run what we run you need a videographer, a team of editors, a creative strategist, a media buyer and someone to wire your CRM to Facebook. One good marketer is a great hire. One marketer doing all of that is a burnout.
✓£2,000 to start, then nothing until your first deal.
01The problem with hiring in-houseWhat it takes
What running Facebook ads in-house takes.
What you get, what it costs, and where it leaves you. Sourced where the platform or an independent report says so.
- The people
- Someone to film, someone to edit, someone to buy the media and someone to read the numbers. Usually that is one marketer doing all four.
- The money
- A salary, the kit, the software and the ad spend, which you pay Meta directly either way.
02What we do differentlySide by side
Head to head.
Where hiring in-house leaves you, against what we do instead, line by line.
An in-house marketerOn steroids
One person, every job
Videographers, 40+ editors and designers, strategists, buyers
Learns on your budget
Learns across every installer we run
Holiday, sick days, notice
A backup CSM allocated from day one
Kit, software, training on you
All included
Hard to let go
Monthly rolling, 30 days' notice
03How we do itFive things · one team
Everything that sells an install, under one roof.
Facebook finds homeowners before they search for anyone. On its own, it's a boosted post. With these five run by one team, it's a system that sells installs.
04Proof it's realFilmed on real installs
What your ads are made of.
Every ad starts on one of our installers' real jobs: the owner talking to camera, the install, the drone shot. Never stock footage.
Installers talking to camera
On their jobs
05Where they winHonestly
When hiring in-house is the better call.
Sometimes the other option is the right prescription. These are the times we would tell you so on the call.
You run several brands and need one person who knows them all.
You have a marketing lead already and want to train them up.
06QuestionsAnswered straight
- Q01
Can you work with our marketer?
Yes. Plenty of clients keep theirs for organic and events; we run the paid machine.
- Q02
What does hiring really cost?
A marketer's salary, a videographer, editing, ads software and your own time managing them, all before any ad spend. Against that: it's £2,000 + VAT to start.
07The priceTwo guarantees
One price, two guarantees.
It's £2,000 to start.
- 30 days' notice
- No cancellation fees
- Monthly rolling contract
Is your area still open? A few installers per area.
Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.
✓£2,000 to start, then nothing until your first deal.
08Other trialsCompare more
Weighing something else?
- vs the generalistTrial 03Facebook ads: specialist vs general agencyA general agency running your Facebook ads against a specialist that only does home services. What changes in the videos, the funnel and the reporting.Read →
- vs DIYTrial 04Running Facebook ads yourselfBoosting posts and running your own Facebook ads against a team that does nothing else. Time, cost and what you can track.Read →
- vs the directoryTrial 05Facebook ads vs CheckatradeCheckatrade's plans, contract and vetting, set against running your own Facebook ads. What each costs per install, and when a listing still makes sense.Read →
- vs the job platformTrial 06Facebook ads vs Rated PeopleHow Rated People's pay-per-lead model works, how many trades can buy each job, and how it compares with your own Facebook ads, costed per install.Read →