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You do two or three installs / month and want a few more.
Placebo controlled · vs DIY
Running Facebook ads yourself. Against a team that does nothing else.
You're good at installs. You shouldn't also have to be the media buyer. Boosted posts on a Friday night stop the month you get busy, and nobody can say which post sold.
✓£2,000 to start, then nothing until your first deal.
01The problem with doing it yourselfWhat it takes
What doing it yourself takes.
What you get, what it costs, and where it leaves you. Sourced where the platform or an independent report says so.
- The account
- Ads Manager, a pixel on your website and Meta's Conversions API, so Facebook learns from your sales, not your clicks.
- The time
- New videos every week, someone reading the numbers every day, and someone ringing every lead within minutes.
02Installers who tried doing it yourself2 stories
Tried it. Then switched.
In their own words, on calls with us: what it did for them, and what changed when they came to us. Tap one for their story.
First Electric17 Apr 2026 · their discovery call
“I tried doing Facebook ads one time and people in other states were getting them because I don't know how to set those up.”
- Before
- They set up Facebook ads themselves, and the ads reached people in other states because they did not know how to target them.
- With us
- By September they had passed 500 leads and were heading for a thousand, with a dedicated team calling every new lead.
Optic Energy19 Jun 2026 · their discovery call
“I don't think our ads themselves are great.”
- Before
- The owner was running the Facebook campaigns himself, at about £60 a lead, and held back from spending more.
- With us
- With us, leads rose three and a half to ten times on the same ad spend, and the business is booked up until mid-December.
03What we do differentlySide by side
Head to head.
Where doing it yourself leaves you, against what we do instead, line by line.
Doing it yourselfOn steroids
Boosted posts, Friday night
Ads built by people who do nothing else
Likes, mostly from people you know
Quotes booked into your diary
A few leads, from who knows where
Every sale traced to the ad that made it
Stops when you get busy
Runs hardest when you are
Your evenings
Your evenings back
04How we do itFive things · one team
Everything that sells an install, under one roof.
Facebook finds homeowners before they search for anyone. On its own, it's a boosted post. With these five run by one team, it's a system that sells installs.
05Proof it's realFilmed on real installs
What your ads are made of.
Every ad starts on one of our installers' real jobs: the owner talking to camera, the install, the drone shot. Never stock footage.
Installers talking to camera
On their jobs
06Where they winHonestly
When doing it yourself is the better call.
Sometimes the other option is the right prescription. These are the times we would tell you so on the call.
You enjoy it, and have the evenings for it.
You're testing whether Facebook works in your area at all.
07QuestionsAnswered straight
- Q01
Can I keep my own account?
Yes. We work in your ad account; it's always yours.
- Q02
What do I need to start?
Eight installs / month, someone to answer the phone, a CRM (or we set one up).
08The priceTwo guarantees
One price, two guarantees.
It's £2,000 to start.
- 30 days' notice
- No cancellation fees
- Monthly rolling contract
Is your area still open? A few installers per area.
Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.
✓£2,000 to start, then nothing until your first deal.
09Other trialsCompare more
Weighing something else?
- vs the directoryTrial 05Facebook ads vs CheckatradeCheckatrade's plans, contract and vetting, set against running your own Facebook ads. What each costs per install, and when a listing still makes sense.Read →
- vs the job platformTrial 06Facebook ads vs Rated PeopleHow Rated People's pay-per-lead model works, how many trades can buy each job, and how it compares with your own Facebook ads, costed per install.Read →
- vs the job boardTrial 07Facebook ads vs MyBuilderHow MyBuilder's shortlist fees work and what businesses pay, against your own Facebook ads and a quiz that qualifies every enquiry.Read →
- vs search adsTrial 08Facebook ads vs Google adsSearch ads against Facebook video for home improvement businesses: how each works, what each costs, Local Services Ads, and how the two work together.Read →