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Optic Energy
Up to 10 times the leads on the same ad spend.
✓£2,000 to start, then nothing until your first deal.
Client fileOn protocol
“Our ad spend's not gone up, but all of a sudden, we're probably getting like, I don't know, five, ten times the number of leads for the exact same amount of spend.”
Who we work with
- Trade
- Solar
- Joined
- Jul 2026
- Ads
- 17 ads
- Shoots
- 1 shoot
Optic Energy· every other dot is another installer on the protocol
Their story.
Where they started
Nathan Brown runs Optic Energy from Eastbourne, installing residential solar and batteries across East Sussex, West Sussex, Kent and South London. They were completing three to four installs a month and wanted to reach ten. They fit premium SIG Energy and mid-range Fox systems, and their customers' reviews praise their knowledge, professionalism and reliability. At the start of 2026 they ran their first proper ads, following our approach, and put about six months of ad spend behind them. That brought in six jobs, including one £25k install.
“I know that your data is insane compared to what we're working with.”
What was hurting
Nathan was running the campaigns himself, and paid ads are not his background. Leads cost about £60 each. He did not think the ads were getting the best from the budget, so he held back from spending more. He also did not want to take on full-time installers without a steady flow of work behind them. He wanted a team to take the ads off his plate so he could focus on sales and customers.
“I don't think our ads themselves are great.”
What they had tried
Nathan hired a videographer to film the business and managed the Facebook campaign himself. The ads were similar to each other, and Facebook kept putting most of the budget behind one or two of them. He was tracking which ones worked by hand. They were getting some results and had just got another videographer in. They came to us to really smash it, and do everything they could to build momentum towards 10 installs a month.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close.
They only paid £2,000 to get started. Book your autopsy →
What happened
Once the new branding and content went live, leads jumped. Nathan reports three and a half to ten times the leads on the same ad spend, and leads per day are three times higher. The funnel converts 4.6% of visitors into leads, against 3% that Nathan counts as strong. A "Solar and Storage Live" video ad has stood out as a winner. Quality is good and most leads are being reached and surveyed. Nathan is converting about half of his leads, and the business is booked up until mid-December.
“Across all of our leads, I'm converting currently about 50%.”
“We are basically booked up till December now, mid-December.”
Their 1 shoot, on camera.
Every filming day with Optic Energy, newest first, with the stills we hold for each. Tap any photo to see it large.
Shoot 1September 20268 photos
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Book a free autopsy. 30 minutes with Ben, about your area and your numbers.
✓£2,000 to start, then nothing until your first deal.