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Nathan BrownDirector
Nathan, Director at Optic Energy, came to us for help. This is what we did for Nathan, what it did for Optic Energy, and what it could do for you.
- Company
- Optic Energy
- Trade
- Solar
- On file
- 5 quotes
Nathan came to us for help.
Nathan Brown runs Optic Energy from Eastbourne, installing residential solar and batteries across the south east coast, Kent and into London. They were completing three to four installs a month and wanted to reach ten.
Paid ads are not his background, and he was running the campaigns himself. Leads cost about £60 each. He did not think the ads were getting the best from the budget, so he held back from spending more. Facebook kept putting most of it behind one or two near identical ads, and he was tracking what worked by hand.
He also did not want to take on full time installers without a steady flow of work behind them. He came to us to take the ads off his plate so he could focus on sales and customers.
What we gave Nathan.
Five things, one prescription. This is what each one did for Optic Energy.
- FilmazepamVideography
Shoots at customer sites with about five ad concepts per site: install overviews, handheld walkthroughs, technical adverts and short hook clips. Drone and scaffolding footage gave strong hooks.
- MetabolFacebook ads
A new campaign alongside their new Optic Energy brand, with ongoing A/B tests. One live event video ad stood out as a winner.
- FiltrazineFunnels
A quiz funnel that converts 4.6% of visitors into leads, against the 3% Nathan counts as strong.
- ReviewazolTestimonials
Customer testimonials captured for a review wall.
- DatacillinData
A client dashboard of spend, leads and cost, with weekly snapshots and monthly reviews. Their CRM is being linked so Meta can learn from real sales.
What Nathan has said to us.
“Our ad spend's not gone up, but all of a sudden, we're probably getting like, I don't know, five, ten times the number of leads for the exact same amount of spend.”
“I know that your data is insane compared to what we're working with.”
“I don't think our ads themselves are great.”
“Across all of our leads, I'm converting currently about 50%.”
“We are basically booked up till December now, mid-December.”
Want us to walk through what we'd do for you, like we did for Nathan?
Book a free autopsy. 30 minutes with Ben, about your area and your numbers.
✓£2,000 to start, then nothing until your first deal.