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Lead funnels for installers · Filtrazine, pill 3 of 5
Stop quoting people who were never going to buy.
Facebook's lead form lets anyone in with one tap. We put a short quiz between your ad and your phone, on your own website address. It asks what you'd ask on the call, kindly turns away anyone who only wants the cheapest, and lands every answer in your CRM before your rep picks up the phone.
✓£2,000 to start, then nothing until your first deal.
Great cost per lead. Terrible close rate.
Facebook's lead form is pre-filled. One accidental tap and your rep is ringing someone who doesn't remember enquiring, or who only ever wanted the cheapest price.
Half of them say they never filled anything in.
Two-hour survey, and all she wanted was the cheapest quote.
My reps are ringing blind and losing them in the first minute.
We get loads of leads. Hardly any of them buy.
What installers tell us on the first call.
Ask first. Call second.
Every answer lands in your CRM with the lead and your rep gets a ping, so the call starts with the roof, the budget and what matters to them.
- Your adFacebook and Instagram
- The quizOn your own address
- Your CRMEvery answer, with the lead
- A pingTo your rep, on WhatsApp
- The callAlready knows the roof
Straight off our recent shoots
Two real quizzes, every branch.
A solar quiz and a heat pump one we built, every screen and every answer, with our notes on what each screen does and why it's there. Drag around, zoom in. Nothing on them is decoration.
A solar quiz built to turn bargain hunters away.
Drag to move · Ctrl or ⌘ and scroll to zoom · pinch on a phone
A heat pump quiz that sells the grant, not the pump.
Drag to move · Ctrl or ⌘ and scroll to zoom · pinch on a phone
Every quiz we build runs on Perspective, the phone-first funnel builder, and we're an official partner.
A lead form, a quiz, or your website.
Your website is full of distractions and loses people. A lead form qualifies nobody. A quiz is one path, and it still asks the questions.
Twice on Perspective's podcast.
Every quiz we build runs on Perspective, the mobile-first funnel builder. We're their first recommended renewables agency partner, and our first episode went so well they asked us back.
- Q01
Won't fewer people finish?
Yes. The ones who don't weren't buying.
- Q02
Isn't turning people away mad?
Only the ones who'd have chosen the cheapest anyway.
- Q03
Can I change the questions?
Yes. They're yours, and we A/B test them.
- Q04
What is Perspective?
The funnel builder we use. We were their first recommended renewables agency partner.
- Q05
Which CRMs?
GoHighLevel, HubSpot, Salesforce, Monday, Pipedrive, Payaca and more.
- Q06
What does it cost?
All five services come together, for one price. It's £2,000 + VAT to start. Your ad spend is separate: you pay it to Facebook directly, from your own ad account, so you see every penny. Ben runs through the rest for your trade and your area on the call.
Not sold separately.
Five active ingredients, one prescription, from £2,000 (+VAT) to start. Together they've made home services businesses £27.2M in sales.
Is your area still open? A few installers per area.
Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.
✓£2,000 to start, then nothing until your first deal.