Book a free autopsy
Prev← Quantum Electrical
Next→ Solarfix NIClient 016 · Solar
Rudge Energy
Booked solid into next year, on £25 leads.
✓£2,000 to start, then nothing until your first deal.
Client file 016
On protocol
“The quality of the leads is still fantastic.”
Who we work with
- Trade
- Solar
- Joined
- Oct 2024
- Case studies
- 1 case study
- Ads
- 42 ads
- Shoots
- 3 shoots
Rudge Energy· every other dot is another installer on the protocol
Their story.
Where they started
Rudge Energy was our third client ever: a solar and battery installer in the South West, run by director Simon Harrop. Simon took over an existing solar company and set out to scale it. His goal was always 8 installs a month. In early 2025 it was a small team, with Simon handling sales and quotes and one surveyor out on site visits. They needed a steady flow of enquiries before they could add a dedicated salesperson.
What was hurting
The South West is packed with installers, and the people getting in touch were speaking to several companies. Simon needed more visibility online, and enough steady deals to justify hiring.
What they had tried
Simon had not run Meta ads like this before. He had done some lead generation, but nothing that brought in direct enquiries at a steady rate.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close.
“The feedback I'm getting on the videos is really good.”
What happened
In April 2026 the ads brought in 74 leads at about £26 each, and lead volume had nearly doubled since February on the same spend. In August 2026 cost per sale was £314, with leads at £32 each, which made Rudge one of our stronger accounts that month. Simon closed nine sales in July and about 10 in September. By October 2026 installs were booked through November, much of December and the first two months of next year, with cost per lead at about £25. We have hit Simon's goal of 8 installs a month very comfortably, from Facebook alone.
“We've sold quite consistently over the course of the year.”
“Obviously I've got loads of good quality leads.”
Their 3 shoots, on camera.
Every filming day with Rudge Energy, newest first, with the stills we hold for each. Tap any photo to see it large.
Shoot 3September 20267 photos
Shoot 2February 20268 photos
Want the same growth as Rudge Energy?
Book a free autopsy. 30 minutes with Ben, about your area and your numbers.
✓£2,000 to start, then nothing until your first deal.