Close-rate blood test · against live data

Check your close rate. Against the live average.

Your leads, appointments, quotes and sales. See every step of your funnel, what each lead and each quote is worth in gross profit, and what closing at the live average across our installers would add a month.

01The testNothing you type is sent
Close-rate blood test · last 30 days
Your funnel
What a sale is worth
VAT on your jobs
Your close rate, quotes to sales20%
  1. Leads200
  2. Appointments8040%
  3. Quotes4050%
  4. Sales820%
Live average, our installers, 30 days
31%
Sales this month, without VAT
£108,112
Gross profit from them
£32,434
Every quote is worth
£811
Every lead is worth
£162
At the average you'd make
+4 sales · +£16,217 / month
The gap over a year
£194,602 gross profit
Close 5 points more and you'd add
+2 · £8,108 / month

Below the live average. In our installers' data, a low close rate usually traces back to the leads (shared, unqualified) before the salesperson. The full reading tells you which it is for you.

"Every lead is worth" is the gross profit an average lead brings in: pay more than that per lead and you are buying installs at a loss.

Full reading

Want the full reading?

Send us your numbers and we write back with where you sit and the two things we'd change first. Plus the quote template and follow-up scripts our highest-closing installers use.

Send me the pack →
02QuestionsAnswered straight

About the test.

How the average works, and what to do with your result.

Every question →
  • Q01

    Where does the average come from?

    Our installers' own CRMs, read live through our attribution system. It's the last 30 days, across every installer on the protocol, and no single installer can be picked out of it.

  • Q02

    What counts as a quote?

    A price you put in front of a customer. Count the ones you sent, not the ones you meant to send.

  • Q03

    My close rate is low. Is it my salesman?

    Usually it's the leads. Shared leads close badly because three other installers quoted the same afternoon. Fix the leads first.

  • Q04

    Is anything I type saved?

    No. It is worked out in your browser and goes nowhere. It never changes the published average either.

Is your area still open? A few installers per area.

Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.

£2,000 to start, then nothing until your first deal.

Fig. 1 · Installers on the protocolAs of 8 Nov 2026SolarWindowsHeat pumps61 live, UK & Ireland6 of 60 UK solar places left
Leads from our ads · last 24 hoursAd leads
last 24 hours
Latest sale£13,200
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£13,200 soldBook a free autopsy