Close-rate blood test · against live data
Check your close rate. Against the live average.
Your leads, appointments, quotes and sales. See every step of your funnel, what each lead and each quote is worth in gross profit, and what closing at the live average across our installers would add a month.
- Leads200
- Appointments8040%
- Quotes4050%
- Sales820%
- Live average, our installers, 30 days
- 31%
- Sales this month, without VAT
- £108,112
- Gross profit from them
- £32,434
- Every quote is worth
- £811
- Every lead is worth
- £162
- At the average you'd make
- +4 sales · +£16,217 / month
- The gap over a year
- £194,602 gross profit
- Close 5 points more and you'd add
- +2 · £8,108 / month
Below the live average. In our installers' data, a low close rate usually traces back to the leads (shared, unqualified) before the salesperson. The full reading tells you which it is for you.
"Every lead is worth" is the gross profit an average lead brings in: pay more than that per lead and you are buying installs at a loss.
Want the full reading?
Send us your numbers and we write back with where you sit and the two things we'd change first. Plus the quote template and follow-up scripts our highest-closing installers use.
Send me the pack →- Q01
Where does the average come from?
Our installers' own CRMs, read live through our attribution system. It's the last 30 days, across every installer on the protocol, and no single installer can be picked out of it.
- Q02
What counts as a quote?
A price you put in front of a customer. Count the ones you sent, not the ones you meant to send.
- Q03
My close rate is low. Is it my salesman?
Usually it's the leads. Shared leads close badly because three other installers quoted the same afternoon. Fix the leads first.
- Q04
Is anything I type saved?
No. It is worked out in your browser and goes nowhere. It never changes the published average either.
Is your area still open? A few installers per area.
Five quick questions, then pick a time with Ben. Thirty minutes on where you're losing sales, and what we'd run instead.
✓£2,000 to start, then nothing until your first deal.
Book a free autopsy


































































































































































