Cookie policy

This Cookie Policy explains how Solar on Steroids Ltd (“we,” “our,” or “us”) uses cookies and similar technologies when you visit our website or interact with our advertising.

This policy should be read alongside our Privacy Policy.

What cookies are

Cookies are small text files that are placed on your device when you visit a website. They help websites function properly, improve user experience, and provide information about how visitors use a site.

Cookies may be set by us (first-party cookies) or by third-party services we use (third-party cookies), including advertising platforms.

How we use cookies

We use cookies and similar technologies for the following purposes:

• To ensure our website functions correctly
• To analyse website usage and performance
• To measure and optimise advertising campaigns
• To support remarketing and audience targeting
• To improve the relevance of advertisements shown to users

Non-essential cookies, including marketing and advertising cookies, are only used where you have provided consent.

Meta Pixel and advertising cookies

We use the Meta Pixel, a tracking technology provided by Meta Platforms Inc. (Facebook and Instagram), to support our advertising activities.

The Meta Pixel allows us to:

• Measure the effectiveness of advertising campaigns
• Understand actions taken on our website after users interact with our ads
• Create custom audiences for remarketing
• Deliver more relevant advertisements to users

The Meta Pixel may collect information such as:

• Pages visited
• Actions taken on the website (such as form submissions)
• IP address
• Device and browser information

This data may be linked by Meta to your Meta account and used in accordance with Meta’s own privacy policies.

The Meta Pixel is only activated after you have given consent to marketing or advertising cookies through our cookie consent mechanism.

Website analytics and session replay (PostHog)

We use PostHog, an analytics service, to understand how visitors use our website: which pages they view, which buttons they click, how far they scroll, where they leave our booking steps and how quickly pages load. Our PostHog data is stored on PostHog’s servers in the European Union, and it reaches PostHog through our own website address.

If you accept cookies, PostHog sets a first-party cookie and stores a small record in your browser’s local storage so it can recognise your visits over time. With your consent we also record sessions: a replay of how you moved through our pages, used to find and fix problems. Every form field is hidden in these recordings, and pages that show personal details are not recorded at all. If you submit a form, we store your PostHog identifier with your enquiry so we can see which pages led to it; we never send your name, email address or phone number to PostHog.

If you reject cookies, or have not yet chosen, PostHog stores nothing on your device and no session is recorded. We still count page views and clicks without cookies, using a short-lived identifier PostHog calculates on its servers that cannot recognise you on a later day, so our visitor numbers stay accurate.

We keep your choice in your browser’s local storage so we don’t ask again on every page.

Videos and maps

Our films are hosted by video providers (currently YouTube, and Mux, which we are moving our films to). A film’s thumbnail image loads from the provider’s servers when a page shows it, and the player loads when you press play. When either happens, the provider receives your IP address and information about your device and browser, and may store information on your device under its own privacy and cookie policies. Where a film plays from YouTube, we use YouTube’s privacy-enhanced mode (youtube-nocookie.com).

Our maps load their map images from Esri (server.arcgisonline.com), which receives your IP address and browser information so it can send them.

Types of cookies we use

We use the following categories of cookies:

Strictly necessary cookies
These cookies are essential for the website to function and cannot be disabled through our systems.

Storage that stays on your device
Some features keep small records in your browser’s local or session storage so they work as you expect. None of these are sent to us or anyone else from your browser storage, and you can clear them in your browser settings at any time:

• Your cookie choice, so we don’t ask again on every page
• Your answers to our booking and free-sample questions, and the campaign that brought you to the site, so a page refresh doesn’t lose your place (session storage, cleared when you close the tab)
• On our brand kit and new starter pages, the details you type in and the steps you tick off

Performance and analytics cookies
These cookies help us understand how visitors use our website, allowing us to improve functionality and performance. This includes the PostHog cookie and session recording described above, set only with your consent.

Marketing and advertising cookies
These cookies are used to deliver, measure, and optimise advertising. This includes the Meta Pixel and similar technologies used for conversion tracking and remarketing.

Third-party cookies

Some cookies on our website are set by third-party services that support analytics and advertising.

These third parties may collect information about your online activities across different websites and over time. We do not control these cookies directly.

Third-party providers may include advertising platforms such as Meta (Facebook and Instagram), and the video providers described above when a film’s player loads.

Consent and cookie controls

When you first visit our website, you are presented with a cookie consent banner that allows you to:

• Accept cookies
• Reject non-essential cookies

You can change or withdraw your consent at any time using the “Cookie settings” link at the foot of every page, or through your browser settings.

Disabling cookies may affect the functionality of certain website features and advertising performance.

Changes to this cookie policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our use of cookies.

Any updates will be posted on this page with an updated “Last Updated” date.

Contact information

If you have any questions about this Cookie Policy or our use of cookies, please contact us at:

Solar on Steroids Ltd
Department Xyz, 2 Hardman Boulevard
Greater Manchester, M3 3AQ
Email: admin@solaronsteroids.com