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Infinity Energy Services
Cost per lead cut from £34 to £22.
✓£2,000 to start, then nothing until your first deal.
Client file 011
On protocol
“Seeing that you actually know about Solar as a marketing company, which is so rare.”
- Trade
- Solar
- Joined
- Apr 2025
- Case studies
- 1 case study
- Ads
- 36 ads
- Shoots
- 4 shoots
Infinity Energy Services· every other dot is another installer on the protocol
Their story.
Where they started
Infinity Energy Services is a Hampshire installer led by director Dan Hanslip. Domestic solar is their bread and butter, alongside heat pumps and a growing commercial arm. They were installing 45 to 50 domestic systems a month and wanted to add at least 15 more. They already ran a busy Google Ads campaign, with a strong in-house team tracking every call and lead. They wanted higher-quality leads and a better way to show customers the quality of their work.
What was hurting
Too many of their enquiries were from people who were not really interested. Leads also arrived in waves, with 15 to 20 landing on a Monday morning after the weekend. Their team could not call everyone back quickly enough. They wanted leads that felt more like referrals.
What they had tried
Google Ads was their main channel, and a big monthly spend. They also tried Bing, which did not work for them. They had run a Meta campaign with another provider. The content was plain, there was no video, and it brought window shoppers. Package price ads just didn't work for a business of their calibre.
“The leads were just very mediocre, not really interested window shoppers.”
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close. Package price ads didn't suit a business of their calibre, so we built their ads on the quality of their work.
“All the video reviews, which I think look amazing”
“We love working with you guys. There's no question about that.”
What happened
In the first weeks they had 185 leads at an average of £34 each. Within two months the last 30 days showed 108 leads at £22 each. By October 2025, 43% of their leads came from Meta, with 40 in the first two weeks of the month, and four sold on the platform. Their team told us sales were doing really well and Meta leads were converting. In April 2026 they told us the volume was more than they could keep up with. In August 2026 lead volume was still strong, and they had doubled their sales team to four. Our ads naturally cost a little more per lead, but brought great quality.
“Sales are doing really well. I think we're starting to see quite a few metas convert”
Here's the video.
Their ads.
Their 4 shoots, on camera.
Every filming day with Infinity Energy Services, newest first, with the stills we hold for each. Tap any photo to see it large.
Shoot 4June 202611 photos
Shoot 3November 20251 photo
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✓£2,000 to start, then nothing until your first deal.