Everyone's Energy

Cost per lead halved, and cost per sale 50 to 60% lower.

Result on fileCost per lead roughly halved, to £29.61 over 30 days (Jan 2026)

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£2,000 to start, then nothing until your first deal.

Client file 003On protocol

“I'm very pleased with your guys' approach. Because I think that's the most important thing and you clearly know what you're doing.”
13 Nov 2025Harry Rawlingson a client call with the team

Who we work with

Harry RawlingsDirector

Trade: Solar
Joined: Aug 2025
Case studies: 2 case studies
Ads: 69 ads
Shoots: 5 shoots

Fig. 1 · Where they areUK

Everyone's Energy· every other dot is another installer on the protocol

01How it went5 chapters

Their story.

Where they started
Everyone's Energy is a young, energetic solar installer led by director Harry Rawlings, whose sales team all came up through the industry together. Before us they mainly did Solar Together jobs at very high volume, and built an incredibly good reputation doing it, with over 400 five-star reviews on Trustpilot. They were moving their focus to homeowners paying privately. They were doing about 9 to 10 installs a month. Harry wanted to reach 20 a month going into the new year, and to move to a better offer for homeowners.
What was hurting
Their main source of leads was a bought supply at about £40 a lead, shared with other providers, and the supply was fixed so it could not be scaled. They were booking about 10 surveys a week from it, and closing roughly 5 deals from 30 to 40 leads in a month. They needed leads of their own that they could turn up as the sales process improved.
What they had tried
They had tried Facebook and Google ads with earlier marketing companies, but the results had not been what they expected. They had also rebuilt their website and tested a bought lead source.
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close.
They only paid £2,000 to get started. Book your autopsy →
“The adverts are as good as it gets on that front, so that's a testament to what you guys are putting together.”
11 May 2026Harry Rawlingson a client call with the team
What happened
Cost per lead roughly halved, to £29.61 over 30 days in January 2026. Harry's cost per sale came out 50 to 60% below his old lead source, which let him double the budget from March. By March the cost per lead was £25 for the week, and their close rate had reached 35% over eight weeks. In February they closed 24 deals, about a quarter from our ads. Cost per lead fell 25%, from £48 to £36, while leads rose from 155 to 224. A single real install video brought in 52% of the leads for 49% of the spend.
“Well, our close rates are 35% for the past eight weeks. That's a lot higher than it was.”
5 Mar 2026Harry Rawlingson a catch-up call with Joe