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Harry RawlingsDirectorHarry RawlingsDirector
Harry, Director at Everyone's Energy, came to us for help. This is what we did for Harry, what it did for Everyone's Energy, and what it could do for you.
- Company
- Everyone's Energy
- Trade
- Solar
- On file
- 3 quotes
Harry came to us for help.
Harry Rawlings is the director of Everyone's Energy, a young solar installer whose sales team all came up through the industry together. They had built a well rated business on large group buying schemes and wanted to grow in private work, aiming for 20 installs a month.
Their main lead supply was bought at about £40 a lead and shared with other providers. It was fixed, so it could not be scaled. They had tried Facebook and Google ads with earlier marketing companies, but the results had not been what they expected.
Harry came to us for leads of their own that he could turn up as the sales process got better, and a better offer for homeowners.
“Well, our close rates are 35% for the past eight weeks. That's a lot higher than it was.”
What we gave Harry.
Five things, one prescription. This is what each one did for Everyone's Energy.
- FilmazepamVideography
We filmed on their real install sites with their own team on camera, with new shoots in July and October 2026.
- MetabolFacebook ads
Facebook and Instagram ads, with a testing campaign feeding a scaling campaign and battery and full system ads split out.
- FiltrazineFunnels
A quiz that qualifies every lead before it reaches your phone.
- ReviewazolTestimonials
Reviews, customer videos and proof on every ad, so homeowners believe you before you knock.
- DatacillinData
Every lead synced into their CRM with a WhatsApp video follow up, and a dashboard showing where each lead came from and who bought.
What it did for Everyone's Energy.
The figures their own films state, and the films themselves. Press play.
- Cost per lead roughly halved, to £29.61 over 30 days (Jan 2026)
What Harry has said to us.
“I'm very pleased with your guys' approach. Because I think that's the most important thing and you clearly know what you're doing.”
“The adverts are as good as it gets on that front, so that's a testament to what you guys are putting together.”
Want us to walk through what we'd do for you, like we did for Harry?
Book a free autopsy. 30 minutes with Ben, about your area and your numbers.
✓£2,000 to start, then nothing until your first deal.