All Solar Works

A record January, with showroom walk-ins from their ads.

Book a free autopsy30 minute video call→

£2,000 to start, then nothing until your first deal.

Client file 006On protocol

“Lots of engagement on the videos as well, which we never used to get, which is really good”
8 Dec 2025Jesse Burgesson a catch-up call with Joe

Who we work with

Jesse BurgessDirector

Trade: Solar
Joined: Oct 2025
Case studies: 1 case study
Ads: 94 ads
Shoots: 5 shoots

Fig. 1 · Where they areUK

All Solar Works· every other dot is another installer on the protocol

01How it went5 chapters

Their story.

Where they started
All Solar Works is a Sussex installer with the first solar showroom in the county. We work with Jesse Burgess, the director, who had also been their strongest salesperson. Their sales team close well, at around 60% in the summer, and appointments run by video or at home. They were getting 25 to 30 jobs a month, with a cost per acquisition of about £600. Jesse wanted to grow beyond his local area, and find someone who could make Facebook work for them.
What was hurting
One lead source worked well but only for their local area. The second source, which was meant to bring volume nationwide, was not delivering. In one month they had around 150 leads and only about six appointments, with a lot of fake numbers. Jesse was also juggling videographers, agencies and editors, and coming up with ideas himself, while looking for fresh content to avoid fatigue.
What they had tried
They had an agency that was doing really well for them on Google Ads, but had never cracked Facebook. They had also used their own videographer and a marketing person for organic posts. Jesse's view was that they had never done well on Facebook.
“We've never done well on Facebook.”
8 Dec 2025Jesse Burgesson a catch-up call with Joe
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close. We've since helped them secure a dedicated advertising contribution from EcoFlow itself, for their EcoFlow ads.
They only paid £2,000 to get started. Book your autopsy →
What happened
In the first month Jesse reported lots of enquiries, a first sale from the ads and engagement on videos that they had never seen before. In January 2026 we generated 155 leads at £39 a lead, and the business had a record month with 32 sales. Jesse said many walk-ins came from seeing the showroom ads. In July, our ads sent 137 leads, of which 107 were spoken to and 85 were booked in. In August, a month that is usually a dip, they were on 41 sales by the 21st with around 38.7% of appointments closing, and agreed to raise ad spend by about 15%. Jesse has recently hit his first £1 million month, with a large portion of those sales coming from us.
“I've been super impressed so far, so I'm happy.”
8 Dec 2025Jesse Burgesson a catch-up call with Joe