Book a free autopsy
Prev← Little Green Energy
Next→ Quantum ElectricalClient 015 · Solar
Nightingale Electrical
Their best month ever: July 2026.
✓£2,000 to start, then nothing until your first deal.
Client file 015
On protocol
“July was literally our best month we've ever had.”
Who we work with
- Trade
- Solar
- Joined
- Oct 2024
- Case studies
- 1 case study
- Ads
- 48 ads
- Shoots
- 4 shoots
Nightingale Electrical· every other dot is another installer on the protocol
Their story.
Where they started
Nightingale Electrical is a Welsh electrical firm that installs solar and batteries. Director Barney Nightingale runs the surveys, quotes and site work. He built the business on trust, with fixed prices and jobs finished in the time he promises. His work came mostly by word of mouth, and he wanted a steady diary of installs he could grow a team around. One of his big goals was getting off the tools.
What was hurting
There was no funnel of work behind the business. When word of mouth went quiet, the diary went quiet too.
“The whole reason why we got you on board was because we didn't have a funnel of work. We were busy for a word of mouth, but as soon as that went quiet, well, we were susceptible. We had a weakness there.”
What we did
We put them on our 5-in-1 prescription. We filmed with their team and turned the footage into Facebook ads, sent the clicks to a funnel that filters out the tyre kickers, turned their happy customers into video reviews, and fed every sale back to Facebook so it finds more people like the ones they close.
What happened
In the first weeks Barney was buried in proposals and told us he could not be happier. Cost per lead came down from £65 to £41, with 49 leads in March 2026 and lead quality converting well. Over half of their website visitors were searching for Nightingale by name. Bigger, more complex jobs became their niche, and July 2026 was their best month ever. When we moved our model to commission, with clients covering their own ad spend, Barney was one of our first four clients. To keep advertising with us he sold one of his vans to pay for the ad spend, he was that confident in what we could deliver. Off the back of it he sold four jobs, worth at least four times the van, and he is still pushing on.
“I'm really, really pleased with it. I couldn't, couldn't be happier.”
“It is quality. They're real people.”
Their ads.
Their 4 shoots, on camera.
Every filming day with Nightingale Electrical, newest first, with the stills we hold for each. Tap any photo to see it large.
Shoot 4September 202610 photos
Shoot 3June 20268 photos
Shoot 2February 20267 photos
Want the same growth as Nightingale Electrical?
Book a free autopsy. 30 minutes with Ben, about your area and your numbers.
✓£2,000 to start, then nothing until your first deal.